LinkedInDorothy Tso

Dorothy Tso

Account Executive at Pandemic Labs

Greater Boston Area
Online Media
  1. Weymouth Design,
  2. Pandemic Labs,
  3. C-4 Analytics, LLC
  1. New England Institute of Art
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New England Institute of Art

New England Institute of Art

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Experienced social media manager with a proven track record of success in:
- Developing, engaging and managing online communities
- Creating and executing social media strategies that are part of integrated online and traditional marketing plans
- Collaborating with different personalities
- Using social profiles to establish branding and generate leads for clients
- Managing ever-changing priorities
- Building and leading a cohesive, efficient and effective team

My ventures in social media, exploits in customer service, adventures in journalism and travels around the world have molded my professional values:
- If you’re early, you’re on time. If you’re late, you might as well be forgotten.
- Your character and characters count.
- “Please” and “Thank You” are magic words.
- Social media has blurred the line between personal and professional. Always be sure to put your best foot forward.
- You can only ever be as good as your taste.
- Great ideas are, well, great. They're even better when supported by organization, communication, and proper execution.
- Emergencies and fires are learning opportunities.
- Always do the best you can with what you have

Specialties: social media marketing, advertising & reporting; writing; editing; content curation; content creation; digital photography & photo editing; fluency in both Mac & PC environments; Microsoft Office - Word, Excel, PowerPoint, Outlook & Access; Adobe Creative Suite - Illustrator, InDesign, Photoshop, & Bridge; Quark XPress; Lexis-Nexis; and baking delicious treats.


  • Social Media Marketing
  • Social Media
  • Online Marketing
  • YouTube
  • Press Releases
  • InDesign
  • Illustrator
  • Photoshop
  • Integrated Marketing
  • Pinterest
  • Google+
  • Marketing
  • Content Strategy
  • Editing
  • Social Media Strategist
  • Social Media Advertising
  • Social Media Outreach
  • Facebook Marketing
  • Twitter
  • Team Management
  • Google Analytics
  • Facebook Fan Page...
  • News Writing
  • Customer Service
  • Team Building
  • Manage Client...
  • Microsoft Office
  • Microsoft Excel
  • PowerPoint
  • Windows
  • Mac OS
  • AP Style
  • Hootsuite
  • TweetDeck
  • Social Media Measurement
  • Social Media Integration
  • Flickr
  • Sendible
  • SproutSocial
  • Facebook
  • Facebook Fan Page...
  • Social Media Consulting
  • Social Media...
  • Community Management
  • Community Engagement
  • CRM
  • See 31+  See less


Account Executive

Pandemic Labs
– Present (3 months)

Senior Project Manager

Weymouth Design
(6 months)Boston, MA

• Lead the planning and implementation of projects; facilitate the definition of project scope, goals and deliverables.
• Assist with creating cost estimates/new business proposals.
• Define project tasks and resource requirements; assemble and coordinate teams.
• Manage project budget and resource allocation; track and report team hours and expenses on a weekly basis.
• Proactively anticipate project needs and identify issues/risks/red flags to all stakeholders and prevent them from escalating.
• Facilitate client communications and keep the team focused.
• Provide regular status reports to client and WD leadership including labor/expense actuals vs. budgeted.
• Manage client expectations around process and deliverables, with particular attention to out-of-scope requests.
• Review deliverables prepared by team before passing to client. Aid in quality assurance and testing of websites and other interactive projects.
• Project evaluations and assessment of results.
• Ensure project documents are complete, current, and stored appropriately.
• Provide social media consultation and guidance when applicable

Freelance Contractor

Pandemic Labs
(2 months)Boston, MA

• Created and curated content for Facebook, Twitter, Pinterest and Google+
• Responded to user feedback, providing customer service and encouraging engagement where applicable
• Managed client relationships within a team
• Designed campaigns on Twitter, Facebook, FourSquare, and other social networks
• Reported on the success of campaigns
• Collaborated with team members to ensure client goals were met and exceeded
• Tweeted on behalf of key client stakeholder

Social Media Manager

C-4 Analytics, LLC
(2 years 11 months)Saugus, MA

- Coordinated and oversaw day-to-day social media management on networks such as Facebook, Twitter, Google+, YouTube, Pinterest, and foursquare for more than 160 clients
- Developed and evolved social media strategies, promotions, and campaigns that were relevant to clients as well as current and emerging trends
- Established protocols to ensure consistency, quality, and efficiency in the daily management of client social media profiles
- Strategized, implemented and monitored Facebook advertising campaigns with the intent to grow awareness of client social media profiles and increase fan counts and engagement
- Coordinated with clients, account managers, content strategists and designers to ensure social media strategies aligned with online marketing, branding and business objectives
- Trained and managed team of social media analysts and interns as well as actively participated in the training of account managers and other team members
- Monitored emerging trends in social media and SEO to ensure adherence with best practices
- Strategized and implemented social media contests, promotions and sweepstakes

Regional Account Coordinator

EF Educational Tours
(1 year 6 months)

· Liaised with clients and multiple departments to manage customer accounts and communications · Supervised team that responded to escalated customer issues and ensured quality of programs and customer satisfaction · Coordinated with Marketing Department on brochures, promotional materials and various customer communications · Organized and led trainings for twenty new employees · Recognized as Regional Account Coordinator of the Month for attention to detail, work ethic and effective communication with clients and colleagues


New England Institute of Art

Syracuse University - S.I. Newhouse School of Public Communications / College of Arts & Sciences

St. Joseph Hill Academy High School

Volunteer Experience & Causes

Social Media Specialist

Health Innovators
(2 months)Health

· Responsible for the ongoing management and growth of Health Innovator's social media presence in alignment with business strategies and direction · Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space · Responsible for developing content across owned and earned social channels, including blog posts, tweets, status updates, pins, photos and videos · Create, manage and grow business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, and LinkedIn · Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives

Opportunities Dorothy is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes Dorothy cares about:

  • Animal Welfare
  • Arts and Culture
  • Civil Rights and Social Action
  • Education
  • Human Rights
  • Politics

Organizations Dorothy supports:

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