Dorothy Durkin

Current

• Associate Dean at New York University

Past

• Associate Dean - Strategic Marketing Communications at NYU
• Executive Director - Office of Public Affairs and Student Services at NYU School of Contuing and Professional Studies
• Assistant Director - Public Information and Special Events at NYU School of Continuing and Professional Studies

• Editor at Hill and Wang Publishers, Inc.
• Production Editor at Holt, Rinehart & Winston Inc

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Education

• New York University
• State University of New York at Stony Brook

Connections

23 connections

Industry

Education Management

Websites

• My Website
• My Company

Dorothy Durkin’s Summary

■ Author, Marketing Continuing Education, Third Edition.
■ Creative strategist involved in product development and strategic initiatives in continuing education
■ Facilitated NYU's School of Continuing and Professional Studies' evolution from a programming tradition to a new and innovative learner-centric culture
■ Highly perceptive trend spotter of future growth opportunities in continuing education
■ Innovative designer of LRM programs in continuing education
■ Ranked as one of the top marketing strategists in higher education for adult students
■ Solutions-driven leader that delivers bottom-line results within prescribed budget guidelines
■ Renowned speaker in the areas of mass customization and learner relationship marketing, programming the market/marketing the program, and innovation in continuing education
■ A pioneer in advancing adult education through the use of successful direct marketing, database tracking techniques, and research to inform program development and build new markets
■ Created, promoted, and continually strengthened the School's present image through branding and successful advertising initiatives
■ Has proven commitment, dedication, and leadership to drive an organization's overall success

Dorothy Durkin’s Specialties:

Dorothy Durkin is an award-winning continuing education and marketing strategist with 30-plus years of experience and a proven track record to lead an organization toward creative redesign, innovation and financial success.

Dorothy Durkin’s Experience

• Associate Dean

  New York University

  (Educational Institution; Higher Education industry)

  2003 — Present (6 years )

  • Chief executive strategist for strategic planning with cross functional responsibilities that include new product development, program approval and overall market development
  • Oversees research for new initiatives, and strategic direction working closely with the dean
  • Facilitates management to move the School from a programming tradition to a new customer-centric culture
  • Guides business development and product design
  • Employs intelligence gathering and sense-making processes that meet emerging market trends
  • Evaluates potential inter-organizational alliances that leverage existing assets and meets new needs while minimizing demands on scarce financial resources
  • Explores alternative approaches for reaching beyond boundaries of existing dominant markets through technology, collaborations and strategic alliances
  • Executes customer relationship management (CRM) programs; charged with aligning the School’s strategy with the University’s
  • Publishes research findings
  • Establishes performance metrics based on new market penetration, retention levels, customer profitability, customer perceptions and satisfaction, etc.

• Associate Dean - Strategic Marketing Communications

  NYU

  (Education Management industry)

  1981 — 2003 (22 years )

  • Developed and implemented strategic marketing and planning for the School
  • Oversight of ad agency and all direction for advertising campaigns
  • Supervised the development, production, and distribution of some six million marketing pieces annually -- including 150 separate publications and advertisements in all media
  • Directed all public relations activities of the School
  • Was responsible for developing and managing a $14 million annual promotional budget
  • Directed the School’s call center
  • Directed selected special events
  • Managed and directed a staff of 22 full-time direct marketing, advertising, publications, and public relations professionals
  • Supervised the School’s career and counseling outreach center from 1981 to 1999

• Executive Director - Office of Public Affairs and Student Services

  NYU School of Contuing and Professional Studies

  (Education Management industry)

  1972 — 1981 (9 years )

  • Directed all public information activities supervising 11 staff assistants who aided in the production of publications, advertising, marketing, budget, publicity and public relations duties
  • Developed annual promotional budgets for all departments of the School, controlling more than $2.5 million in operating expenses
  • Established promotional activities policies
  • Was associate producer for a public TV show on WNYC called “Continuum”

• Assistant Director - Public Information and Special Events

  NYU School of Continuing and Professional Studies

  (Education Management industry)

  1970 — 1972 (2 years )

  • Edited and produced publications
  • Wrote copy for direct mail pieces and general bulletins
  • Edited and wrote award-winning quarterly newsletter about new programs and special events series
  • Wrote and distributed press releases
  • Assisted director with administrative and budgetary matters and in supervising staff

• Editor

  Hill and Wang Publishers, Inc.

  (Publishing industry)

  1969 — 1970 (1 year )

  • Handled selected books from manuscripts to finished product with editorial, production and graphic control.
  • Organized and wrote final chapters of a book on art auctions.
  • Acquired several books

• Production Editor

  Holt, Rinehart & Winston Inc

  (Publishing industry)

  1967 — 1969 (2 years )

  • Involved with the production of 20-30 books per year.
  • Issued guidelines to copy editors and had supervisory responsibility for several proofreaders and copy editors

Dorothy Durkin’s Education

• New York University

  MA , Media Ecology , 1974

• State University of New York at Stony Brook

  BA , English , 1964 — 1968

Additional Information

Dorothy Durkin’s Websites:

• My Website
• My Company

Dorothy Durkin’s Groups:

• University Continuing Education Association (UCEA); Commissioner, Chair of Marketing Advisory Committee; Member, 2008 Conference Planning Committee; Past Committee Memberships and Chairs: Membership Committee (1994-95), Marketing Conference Planning Committee (1993-2000)
• Women in Communications
• Council for the Advancement and Support of Education
• Associate, Public Relations Society of America
• National University Continuing Education Association Chair; Information Services Division; Council for Management and Administration; Futures Committee; Board of Directors; Commissioner
• Direct Marketing Association
• Women’s Direct Response Group
• American Demographics Board
• Learn From Success Series Group Leader
• Art Directors Club
• Society of Illustrators

•    Higher Education Matters: Building Capacity, Managing Costs, Creating Value

Dorothy Durkin’s Honors:

2007 UCEA Walter S. Bittner Citation for Outstanding Service
1994 - 2004, more than 100 Gold, Silver, and Bronze Awards in Publications, Advertising, Electronic marketing Communications, Mixed Media, Web, and Public Relations have been awarded
2001, 1998, 1988, 1987 Admissions Marketing Report Award
1999 UCEA International Futures Award for Exceptional and Innovative Leadership in Continuing Education
1993, 1988 Catalog Age Awards
1985 NY Radio Broadcasters Association Big Apple Award
1972 Merit Award Andy Advertising

Dorothy Durkin’s Contact Settings

Interested In:

• expertise requests
• getting back in touch