Digital Strategy Intern at Edelman Digital
Austin, Texas Area
Digital Strategy Intern at Edelman Digital
Austin, Texas Area
digital and social media, Radian 6, PR Trak, Cision, AP style, MS Office, research, analysis, public speaking
(Public Relations and Communications industry)
June 2009 — Present (6 months)
Currently streamlining the registration process for the American Heart Association's Go Red for Women website
Create social media monitoring reports to identify threats and opportunities for eBay and Alli (GlaxoSmithKline)
(Public Relations and Communications industry)
January 2009 — May 2009 (5 months)
Implemented and managed Twitter tracking program for ManageEngine
Secured media coverage for Campbell's Soups' Stamp Out Hunger food drive
Received High Five Award for Energizer guerrilla marketing event during SXSW
(Public Relations and Communications industry)
February 2007 — May 2009 (2 years 4 months)
Relaunched Texas Tower PR, the University of Texas at Austin's student-run public relations firm, while placing a strong emphasis using digital and social media to achieve client goals
Managed client expectations and ensured quality of deliverables
(Public Company; 51-200 employees; Public Relations and Communications industry)
May 2008 — December 2008 (8 months)
Identified, profiled and engaged digital influencers
Conducted ongoing management of Twitter account for Brian Jones, CBS College Sports analyst
Performed daily media monitoring and maintained database of secured media coverage
Created and maintained media lists, awards lists, editorial calendars and metrics for clients
(Sports industry)
December 2007 — August 2008 (9 months)
Compiled contact information for university sports information directors
Drafted pre-event and post-event press releases for sports events
(Public Relations and Communications industry)
February 2008 — July 2008 (6 months)
Generated ideas to create awareness about Mayor’s Fitness Council
Developed Mayor’s Fitness Council Partner Certification Program
(Public Company; OMC; Public Relations and Communications industry)
March 2007 — May 2007 (3 months)
Planned and coordinated, with no budget, three simultaneous events on university campus to stimulate brand awareness and increase store traffic and product consumption
Voted best intern by Porter Novelli staff
Public Relations , 2006 — 2009