Doreen Amatelli

Current

Certified Professional Coach and Consultant at Way To Goal!, LLC

Past

Project Director at BioVid
Market Research Manager at Merck & Co.
Market Research Manager at AT&T

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Education

Resource Realizations
Institute of Professional Excellence in Coaching (iPEC)
Rider University

Seton Hall University
Middlesex High School

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2 more...

Connections

129 connections

Industry

Professional Training & Coaching

Websites

Doreen Amatelli’s Summary

Professional Coach & Workshop Leader: How do people set and acheive their goals? Some set attainable goals, some set extraordinary ones. For most people, reaching their goals is a struggle; they get stuck and end up giving up.

Using my training and experience in life, career and business coaching and NLP, I teach people the skills to define and accomplish their personal and professional goals quickly and easily.

Market Research Consultant: As a market research consultant I have over 19 years experience with major corporations and consulting firms in marketing research, marketing and finance. I am a seasoned qualitative market researcher/moderator with a substantial background in pharmaceutical, IT/telecommunications and small business.

Doreen Amatelli’s Specialties:

P.C.C. Professional Certified Coach
C.E.C. Certified Empowerment Coach
Certified NLP Practitioner
B.S. in Marketing and M.B.A.
industry experience in healthcare/pharmaceutical (wide range of therapeutic expertise), IT/telecommunications

Memberships:

NJ Professional Coaches Association
International Coach Federation
International Positive Psychology Association
NJ Association of Women Business Owners
Qualitative Research Consultants Association

Doreen Amatelli’s Experience

Certified Professional Coach and Consultant

Way To Goal!, LLC

(Professional Training & Coaching industry)

May 2003 — Present (6 years 7 months)

Doreen is a professional certified coach, workshop leader and speaker specializing in personal growth and self-development as the basis for helping people achieve their goals. Through workshops, seminars, and coaching she teaches others the tools to leverage their strengths and overcome their roadblocks to reach their goals.

She is also a certified practitioner in neuro-linguistic programming (NLP) offering clients easy, quick tools and techniques to change their thinking habits and and behaviors so they can move forward toward their goals.

She has an MBA and spent over 19 years working in both large and small corporations in various areas of marketing and marketing research. Doreen is a compassionate and intuitive listener and speaker who identifies practical yet creative options for helping people reach their goals.

Independent Market Research Consultant - moderate focus groups, one-on-one interviews with medical professionals for pharmaceutical/healthcare industry on a variety of marketing and business issues. Conduct comprehensive market assessments to support new product development.
Project Director

BioVid

(Privately Held; 11-50 employees; Market Research industry)

January 2004 — May 2006 (2 years 5 months)

Directed both qualitative and quantitative primary marketing research studies in a variety of therapeutic areas including cardiovascular disease, diabetes, dermatology, pain/arthritis, multiple sclerosis, central nervous system, respiratory, oncology devices and lifestyle markets such as weight loss and smoking cessation. Study types ranged from exploratory studies, patient flow, product concept evaluation, message development, positioning, detail aid evaluation and brand assessments. Responsibilities included business development, client management, preparing client proposals, designing screeners, questionnaires and discussion guides, moderating one-on-one interviews and focus groups, conducting analysis, writing reports and presenting results to client teams
Market Research Manager

Merck & Co.

(Public Company; 5001-10,000 employees; Pharmaceuticals industry)

August 2000 — January 2004 (3 years 6 months)

Designed and managed primary and secondary marketing research initiatives across worldwide markets in support of the new products area, specifically obesity, osteoporosis, cholesterol, depression, anxiety, insomnia and other central nervous system pharmaceutical products. Moderated depth interviews and focus groups with panel of US and European physicians and patients. Prepared competitive assessment and market sizing for early stage and potentially licensed products. Continuously monitored secondary sources of information such as IMS sales and medical data, pharmaceutical publications and financial analyst reports to guide market development and strategy.
Market Research Manager

AT&T

(Public Company; 5001-10,000 employees; Market Research industry)

May 1990 — August 2000 (10 years 4 months)

Managed a variety of both qualitative and quantitative primary marketing research studies covering different markets within the telecommunications industry for both consumer and business markets. Such studies included: message development, advertising copy testing, market segmentation, customer satisfaction measurement and product concept testing. Utilized secondary sources performed market opportunity analysis as input into the marketing strategy. Interpreted and effectively communicated research results and their impact on the business to internal clients and upper management.

Doreen Amatelli’s Education

Resource Realizations

Certified NLP Practitioner , Neuro Linguistic Programming , 2008 — 2008
Institute of Professional Excellence in Coaching (iPEC)

Certified Coach , Life Coaching , 2002 — 2003
Rider University

MBA , Business , 1993 — 1996
Seton Hall University

B.S. , Marketing , 1988 — 1990
Middlesex High School

1981 — 1985

Additional Information

Doreen Amatelli’s Websites:

Doreen Amatelli’s Interests:

life changes, life transition, NLP, meditation, visualization, personal development, personal growth

Doreen Amatelli’s Groups:

International Coach Federation (ICF)
Institute of Professional Excellence in Coaching (iPEC)
President of NJ Association of Women Business Owner-Hunterdon
NJ Professional Coaching Association
International Positive Psychology Association
Certified NLP Practitioner