
motorsports maven on a mission - sales, marketing, strategy
San Francisco Bay Area

motorsports maven on a mission - sales, marketing, strategy
San Francisco Bay Area
experienced, ambitious, and adventurous -- bilingual (Mandarin Chinese and English), global sales and marketing with strategic planning, business development, and operations experience in the automotive, motorcycle, motorsports, medical device and education industries
sales, marketing, strategy, operations, events, promotions, customer experience, driving events, driver training, community outreach, branding, dealer networks, wholesale supplier management, sponsorship cultivation, business development
(Public Company; 10,001 or more employees; ebay; Internet industry)
January 2008 — Present (1 year 7 months)
Manage sell-side strategy and industry relations for the multi-billion dollar parts and accessories business of eBay Motors
Business development and seller acquisition for the eBay marketplace
Strategic partnerships and thought leadership in the motorsports industry
(Privately Held; Professional Training & Coaching industry)
August 2006 — Present (3 years)
Strategic marketing and positioning, story crafting and refining, application coaching for applicants to top business schools
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2007 — October 2007 (8 months)
"Marketing the world's best automotive brands" in China's developing automotive and motorsports market. Beijing-based with events and operations in 1st/2nd tier cities for clients such as Mercedes-Benz, Lexus, Texas Pacific Group.
Client account manager for Mercedes AMG China country launch in 7 cities including press events, dealer training, and consumer test drives.
Vehicle messaging, program creation, drive course design, site visit, and vendor selection, for first-of-its-kind extreme winter drive event to celebrate Mercedes 4MATIC heritage and showcase SUV portfolio.
Bilingual (Mandarin Chinese, English) technical trainer on hybrid automotive technology for Lexus hybrid vehicle China country launch.
Trained, monitored, and coached local Chinese staff (hospitality event staff, professional drivers) on interactions with luxury consumers on brand message, car safety, automobile feature, racetrack specifics, technical details.
(Public Company; 5001-10,000 employees; HOG; Automotive industry)
August 2005 — August 2006 (1 year 1 month)
Senior Project Manager, North American Sales Operations Development - Evaluated dealer network composition, vehicle allocation policy, territory assignment, field force utilization, and market-facing operations to recommend changes to current sales and distribution strategy.
Project Manager, Asia-Pacific Latin America - Opened 1st authorized dealership in China - pricing analysis, vehicle homologation and importation, product selection, staff training, ordering, inventory, warranty, legal, Harley Owners Group, and new dealer orientation; Created warranty process and payment formula to transition Australian distributor market to H-D subsidiary; Analyzed performance, capacity, distribution, and growth potential to write Mexico business case; Managed and led market entry into China, and strategic realignment in Australia and Mexico by interfacing with senior leadership, country managers, finance, risk management, legal, marketing, tax, warranty, logistics, etc.
(Public Company; 10,001 or more employees; BSX; Medical Devices industry)
June 2004 — August 2004 (3 months)
Developed a long-range strategy and marketing plan for the newly created Medical Education department by evaluating the portfolio of educational offerings, department structure, and staff requirements
(Self-Employed; 1-10 employees; Leisure, Travel & Tourism industry)
1999 — 2003 (4 years)
Trained and guided individuals, families, businesses, media, government officials, and manufacturers; Cultivated sponsorship relationships with twenty-one different specialty four wheel drive equipment manufacturers and leveraged those contacts into supplier agreements; Obtained major press coverage in the Chicago Tribune, Travel Holiday, Road and Track’s Open Road, Chicago Magazine, 4 Wheel Drive & Sport Utility, Crain’s Chicago Business, and other media; Grew business from ~$30K in service revenue in 1999 to ~$200K in sales and service revenue in 2003.
(Public Company; 11-50 employees; CAH; Marketing and Advertising industry)
1998 — 1999 (1 year)
Directed event marketing and meeting management of physician continuing education programs for pharmaceutical and medical device companies including business development and industry sponsorship; Executed largest program in company history and doubled annual program sponsorship to $400,000; Produced large scale national medical education events and handled logistics such as budget, sponsorship, collateral material, registration, food / beverage, audio-visual, transportation, and on-site management.
(Privately Held; 51-200 employees; Medical Devices industry)
1997 — 1998 (1 year)
Generated additional net revenue of ~$40K per annum through symposia management fees; Managed eighteen satellite symposia during 1998 annual meeting of 8,700 attendees and fifteen satellite symposia, four mini-courses, and ten operator workshops during 1997 annual meeting of 7,000 attendees; Designed database to cross-link faculty, events, industry contacts, sponsors, and demographics.
MBA , general management and strategy , 2003 — 2005
2 year Tuck Merit Scholarship
AB , Public Policy Studies, Markets and Management , 1993 — 1996
graduated in 3 years
my dog "Anna Belle" (8 year old female black labrador retriever), domestic violence awareness, multi-lingual volunteering and advocacy at Asian Women's Shelter San Francisco, Harley-Davidson, Buell, and Ducati motorcycles, 4WD vehicles, roadracing, rockcrawling, trackdays, go-karts, atvs, jetskis, fine dining, theater, live music, street festivals, single malt scotch, travel, camping, hiking, reading
Asian Women's Shelter, Chi Omega Alumnae Association, Duke Alumni Admissions Interviewer, Milwaukee Women's Center, Gan Bei Club, Tuck Alumni
Duke Magazine: Alumni Profile 2004
http://www.dukemagazine.duke.edu/dukemag/issues/091004/depmini-fang.html
The Eleusis of Chi Omega: Alumnae Profile 2007
http://eleusis.chiomega.com/feature.aspx?item=Secondary/F07On.xml
eBay Motors "sparkplug" award 2008
Speaker at SEMA Show 2008
Speaker at Tuck School of Business at Dartmouth Sector Smarts 2008
Speaker at Duke University Fannie Mitchell Career Conference 2009