Owner, Deep Blue Insights, LLC,Information Technology and Services Consultant
Lansing, Michigan Area
Owner, Deep Blue Insights, LLC,Information Technology and Services Consultant
Lansing, Michigan Area
I am a "make it so" type of person who seeks out innovative and "outside the box" ways to create solutions to business problems. I have 25 years experience creating database and delivery mechanisms utilizing consumer and business data. I have created products for Automotive, Retail, Insurance, Financial Services, Pharmaceutical and Packaged Goods. I believe in delivering solutions through the appropriate use of technology avoiding over-engineering and prefer to deliver systems with short payback periods. This approach provides the opportunity to enhance over time as the marketplace or needs evolve. Systems I have worked on have delivered expanded market reach, lower production costs, improved reliability and enhanced Business Insight. My goal is to find customers who will let me apply my years of experience to help both of us achieve professional and financial success.
- Solutions Architect
- Expert in compiling Consumer (Credit & Non-Credit) and Business Data
- Custom Lead Acquisition and CM Systems
- Business Analysis/Opportunity Analysis/Competitive Intelligence
- Process Improvement/Quality Management
- System Re-engineering
- Strategic/Tactical Technology Planning
- MS/SQL Server Development, ETL
- Business Intelligence Implementations
(Privately Held; Myself Only; Information Technology and Services industry)
February 2007 — Present (2 years 6 months)
Provide consultative services and collaborative design to companies looking to build or improve IT infrastructure or processes, create CRM or lead generation applications, Web Portal development and New Product Development activities. I have access to a vast network of technology, data, analytical and service suppliers that can be brought to bear on any project. I have a passion for building systems that deliver profitability, expanded market and reduced cost. Of particular interest to me are recent or established start ups looking to progress to the next level.
(Marketing and Advertising industry)
March 1999 — January 2007 (7 years 11 months)
Founding IT Director at Marketing Technology company. Hired to architect, implement and manage IT Infrastructure, production resources and New Product Development. Responsible for building full-service Data Center with 24x7 Application Hosting capabilities. Led development of several successful transactional data based CRM, Business Intelligence, Web-based Retention and Lead generation portals. Designed and managed the development of Consumer, Business, and Credit based Prospecting Universes, including ETL processes, for Direct Mail and Email Marketing Programs. Served Auto Aftermarket, Insurance and Financial Services verticals. Managed supplier relationships, hardware/software procurement. Served both Operational and Strategic roles in infoLAB's success.
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
June 1982 — March 1999 (16 years 10 months)
Served in variety of roles in Programming, DB/Application Development/ Compilation teams/ Business and Product Development.
Product Realization Tech. Commercialization 2008 — 2009
Entrepreneurial Program
BBA , Quality Management , 1996 — 1997
Accelerated Degree Program
Ann Arbor SPARK, Capital Area IT Council www.capitalareaitcouncil.org, BNI, Detroit Regional Chamber