Group Director, Worldwide Interactive Marketing at The Coca-Cola Company
Greater Atlanta Area
- Current
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- Group Director, Worldwide Interactive Marketing at The Coca-Cola Company
- Past
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- Captain - Miltary Intelligence Corps at United States Army Reserve
- Assoc. Director eBusiness Development at Johnson & Johnson Global Marketing Group
- eCommerce & Co-Op Marketing Manager at Johnson & Johnson Consumer Products Inc.
- Regional Sales Manager at Beiersdorf Inc.
- Key Account Manager at SmithKline Beecham
- Education
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- New Jersey Institute of Technology - School of Management
- The College of New Jersey
- Recommended
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6 people have recommended Michael - Connections
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479
connections
- Industry
- Consumer Goods
- Websites
Michael Donnelly’s Summary
As Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, I am responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media.
While having worked in the interactive marketing arena since 1998, I've recently been most focused on developing and implementing innovative global strategies in Social Media Marketing, Consumer Generated Media, Virtual Worlds and Search Engine Marketing to share our learning and expand our use of these tactics to engage consumers and amplify our local efforts around the world.
Honored to be named one of AdAge's 2009 "Media Mavens"... Programs under my supervision have recently won “Best in Show” at OMMA, Silver and Bronze awards at MIXX, a Webby Award, a Creative Media Award, Achievement Awards from the Society for New Communications Research and an Emmy nomination for "Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices“.
I was with Johnson & Johnson for 9 years prior to joining The Coca-Cola Company. There, as part of the Global Marketing Group, I led their Interactive Marketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences.
Before J&J, I spent nearly five years each with Beiersdorf Inc. and SmithKline Beecham in various consumer product Sales Management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others
Michael Donnelly’s Specialties:
Social Media Marketing, Integrated Marketing, Vitual Worlds, Online Media, Measurement, Online/Offline Integration, Strategic Planning, Sales, Category Management, Trade Marketing, Instructional Design, Agency & Broker Management
Michael Donnelly’s Experience
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Group Director, Worldwide Interactive Marketing
The Coca-Cola Company
(Public Company; KO; Consumer Goods industry)
August 2006 — Present (3 years 4 months)
Group Director Worldwide Interactive Marketing - The Coca-Cola Company - Focused on increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst our marketers throughout the world.
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Captain - Miltary Intelligence Corps
United States Army Reserve
(Government Agency; Military industry)
1984 — 2008 (24 years )
Proud reservist for many years in various Civil Affairs and Military Intelligence command positions. Gulf War Veteran and now in the IRR. Graduate of the following Military Schools: Airborne, Northern Warfare, Cross Cultural Communication, MI Officer Basic, and CA Officer Advanced
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Assoc. Director eBusiness Development
Johnson & Johnson Global Marketing Group
(Public Company; JNJ; Pharmaceuticals industry)
April 2001 — August 2006 (5 years 5 months)
see summary above for more details...
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eCommerce & Co-Op Marketing Manager
Johnson & Johnson Consumer Products Inc.
(Public Company; 10,001 or more employees; JNJ; Consumer Goods industry)
January 1998 — April 2001 (3 years 4 months)
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Regional Sales Manager
Beiersdorf Inc.
(Public Company; 10,001 or more employees; BDF; Consumer Goods industry)
February 1993 — November 1997 (4 years 10 months)
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Key Account Manager
SmithKline Beecham
(Public Company; 10,001 or more employees; GSK; Consumer Goods industry)
July 1988 — February 1993 (4 years 8 months)
Michael Donnelly’s Education
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New Jersey Institute of Technology - School of Management
MBA , Management of Technology
- Activities and Societies:
- Alpha Epsilon Lambda Honor Society
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The College of New Jersey
BA , Psychology, Business Management
- Activities and Societies:
- Student Leader of the Year, Theta Chi Fraternity, Distinguished Military Graduate, Cross Country & Track Teams, Residence Director
Additional Information
Michael Donnelly’s Websites:
Michael Donnelly’s Interests:
Family, Foster Parenting, Running, Skiing, Photography, Reading, New Media Technologies, Investing, Real Estate and admiring Fast Cars (that I can't afford)
Michael Donnelly’s Groups:
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SEMPO Institute -
eMarketing Association Network -
WFA Digital Network -
Atlanta Interactive Marketing Association -
Johnson & Johnson (re)connected (9,500+ Members!) -
The College of New Jersey/TSC Alumni -
Social Media Marketing -
Coca-Cola Current & Former Employees Group -
Theta Chi Fraternity Alumni -
The Coca-Cola Company -
CRM Focus Expert Group -
Theta Chi Fraternity, Inc. -
NJIT -
US Army Military Intelligence Veterans -
BEIERSDORF - BDF -
Future Social Media -
WFA
Michael Donnelly’s Honors:
"Leadership Circle" - Sales Rep of the Year
"Circle of Champions" - Business Mgr of the Year
Broker Mgr of the Year
Customer Marketer of the Year
"Best of the Best" Sales Award
"Standards of Leadership" Award
The Army Commendation Medal
2009 AdAge Media Maven
“Best in Show” at OMMA
Silver and Bronze awards at MIXX
Creative Media Award from Media Magazine
Achievement awards from the Society for New Communications Research
Emmy nomination for "Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices“
Michael Donnelly’s Contact Settings
Interested In:
- getting back in touch
