
Director | Corporate Communications | Lawrence Group
Greater St. Louis Area

Director | Corporate Communications | Lawrence Group
Greater St. Louis Area
Public relations director for professional services firm
Sub-specialty in client relations, multicultural communications and diversity/inclusion
Working proficiency in Standard Mandarin spoken language
Understanding of cross-cultural issues (US-China) including beliefs and traditions
Ability to coach colleagues on working in culturally diverse, multi-national organization
Integrated marketing & communications for live events, trade shows, esp. US-China business
Experience:
In 2005, was part of a leadership team that traveled to China to explore business opportunities for Lawrence Group. Continue to work regularly with the firm’s Beijing office on cross-marketing efforts, with the Missouri State Dept. of Economic Development's International Business Manager for China to research issues impacting international business opportunities for Lawrence Group, and with US based Lawrence Group staff to prepare them for assignments in China.
Experience:
Advisor for ArtNetworking on cross-cultural communications issues between China and US. ArtNetworking is an international fine arts promoter of traditional and contemporary Chinese art with the mission of "Networking the World's Who's Who".
The company was established in 1999 in Shanghai by Liang Yeesong and now has offices in both Shanghai and Taipei. Regular art openings and networking events are held at Novotel Atlantis Shanghai, Sheraton Hotel Daning Shanghai and at No. 1 XinTianDi, the most exciting venue in all of China, a model of mixed-use redevelopment.
ArtNetworking exhibits and sells original artwork through its exhibitions of international artists locally in Shanghai, China, as well as through a leading Web portal, ArtNetworking.com, which was chosen by Money Magazine (December, 2000) as one of the best holiday shopping sites on the Internet.
strategic public relations, integrated marketing communications (IMC), multicultural communications, international marketing, multi-national marketing, global marketing, organizational alignment, client relationship management (CRM), systematic & analytical thinking, anticipatory thinking, print & broadcast media relationship development, corporate identity, branding, copy writing, editing, market research, strategic sponsorships and events, Meyers-Briggs Type (INTJ)
(Privately Held; Architecture & Planning industry)
October 1999 — Present (10 years 2 months)
Responsible for public relations, advertising, and corporate philanthropy program for international network of offices in the U.S. & China, plus the retail furniture store, Niche, in downtown St. Louis. Work has been instrumental in making the Lawrence Group one of the most widely recognized firms in the region. In November of 2005, traveled with leadership team to China to explore business opportunities for the company. Serves as international communications director for Lawrence Group and prepares employees working in China for their international assignments. Made her first trip to Asia in 1974 and has maintained business and personal contacts there for more than three decades. Basic working proficiency in spoken Mandarin Chinese and continuing studies toward Advanced Proficiency and literacy. PRSA Member, including Multicultural & International SIGs; application accepted for APR exam
(Public Relations and Communications industry)
2007 — 2009 (2 years )
(Public Company; 10,001 or more employees; Information Technology and Services industry)
August 1998 — August 1999 (1 year 1 month)
US Operations, St. Louis Support Center, Call Center Knowledge Base Manager.
B.A. , Psychology; minor in Computer Apps , 1992 — 1994
Dean's List, Graduated with Department Honors
General Education Requirements, Undergraduate 1979 — 1980
General Education Requirements, Undergraduate 1977 — 1979
Blogging. The first blog linked here is called St. Louis Chinese Corner and is specific to creating and reporting opportunities for cross-cultural communications (US & China), multicultural marketing, diversity & inclusion. I'm particularly interested, skilled and comfortable working cross-culturally (US + China) and adapting communications for marketing across our languages and cultures. The second blog here is called St. Louis Design Community Connections, and it is a virtual cafe/water-cooler for the broadly termed St. Louis Design Community in its many forms. Right now it's aim is to support those who are experiencing job loss due to the economy, as well as share leads, strategies, tactics, successes and stay in touch, personally.
Public Relations Society of America, Multicultural SIG
Public Relations Society of America, International SIG
City of St. Ann, Mo.: TIF Commission Board Member, Northwest Plaza Redevelopment; Sales Tax Advisory Board Member; Economic Development Committee, Co-Chair, 2003-2006
University of Missouri-St. Louis: Foreign Language Connection Board Member
World Future Society
International High IQ Society Member
Invited Guest Speaker
Webster University
School of Communications
Facilitator
SMPS Gateway Chapter
Best Practices Roundtable (Public Relations Campaign Management)
First Place Awards
Internal Communications Program &
Websites & Electronic Media
from Society for Marketing Professional Services (SMPS), Gateway Chapter