Donna Lynn Engelgau

Current

• President at Digital Media Consultants

Past

• Vice President Interactive Media at Anerian
• Vice President, Programming at Revolution Health Group
• Vice President at Revolution Health

• Director of Programming at Discovery Communications
• Director of Web Content at Phillips Publishing International
• Executive Editor at Phillips Publishing International
• Managing Editor at Phillips Publishing International

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Education

• American University
• Central Michigan University

Recommended

7 people have recommended Donna Lynn

Connections

124 connections

Industry

Online Media

Donna Lynn Engelgau’s Summary

Content strategist with solid background in developing programming plans and creating compelling and engaging content. Experience includes senior-level roles with leading online media companies, including Discovery Communications and Revolution Health Group. Exceptional track record of creating product that generates Web-based traffic and revenue. Strong team-building and communications skills

Skills:
• Strong writing & editorial skills
• Significant online, print media experience
• Excellent people/project management skills
• Deep background in health/wellness/lifestyle content
• Experienced editor of medical experts

Donna Lynn Engelgau’s Specialties:

• Excel at strategic positioning of content on multimedia platforms for brand building and enhanced revenue performance
• Ability to identify and to translate consumer motivations/interests into compelling content that builds audience loyalty
• Adept at balancing content/revenue needs and aligning resources for maximum impact and efficiency
• Lead and build strong teams that deliver product on time, with limited budget

Donna Lynn Engelgau’s Experience

• President

  Digital Media Consultants

  (Online Media industry)

  October 2009 — Present (2 months)

  Helping businesses position and rebuild their digital assets to build brand, increase traffic and generate revenue.
  
  Accomplished executive leader with solid editorial background in digital strategy and operations.
  
  Manage complex projects requiring strong leadership, problem solving, communication and organizational skills.

• Vice President Interactive Media

  Anerian

  (Online Media industry)

  February 2009 — October 2009 (9 months)

• Vice President, Programming

  Revolution Health Group

  (Privately Held; 201-500 employees; Health, Wellness and Fitness industry)

  July 2006 — October 2008 (2 years 4 months)

  • Recruited to build programming strategy for Revolutionhealth.com, a comprehensive health and medical information Web site with more than 5 million monthly unique visitors
  • Built and led programming team; oversee all content projects/deadlines
  • Selected and managed strategic 3rd party content providers and partnerships
  • Collaborated with ad sales/product team to create
  revenue-generating packages to support the brand/business
  • Directed daily news and home-page programming

• Vice President

  Revolution Health

  (Online Media industry)

  2006 — 2008 (2 years )

• Director of Programming

  Discovery Communications

  (Public Company; 1001-5000 employees; DISCA; Broadcast Media industry)

  August 2000 — July 2006 (6 years )

  • Recruited as executive producer and quickly promoted to leadership role to build/launch the Discovery Health Web site
  • Designed site’s overall programming strategy and managed daily operations
  • Led team of 10 content managers, producers and freelance contributors
  • Grew site traffic steadily and exponentially during six-year tenure
  • Created unique packages with little to no money to promote Discovery Health Channel
  • Conceived of and executed one of Discovery’s most innovative Web programs, Discovery Health Body Challenge, an online weight-loss program that garnered 20% of site’s annual traffic goal and generated $250,000 in one quarter alone

• Director of Web Content

  Phillips Publishing International

  (Health, Wellness and Fitness industry)

  1999 — 2000 (1 year )

  • Promoted from executive editor to direct content creation and e-commerce strategy for four health Web sites and related lines of doctor-formulated supplements
  • Repackaged physician-written newsletter content for a new company Web site
  • Managed and inspired team of 6 in-house web producers and marketers

• Executive Editor

  Phillips Publishing International

  (Health, Wellness and Fitness industry)

  1996 — 1999 (3 years )

  • Served as “ghost-writer” for two monthly health newsletters written by physicians, including a renowned cardiologist
  • Conceived, wrote and edited direct-mail customer acquisition and renewal packages for newsletters
  • Created successful direct-mail campaign for physician line of nutritional supplements
  • Managed and inspired team of 4 in-house web producers

• Managing Editor

  Phillips Publishing International

  (Information Services industry)

  1995 — 1996 (1 year )

  • Designed and executed programming strategy for nine business-to-business multimedia newsletters
  • Launched a successful daily multimedia publication
  • Managed and inspired team of 15 newsletter editors

Donna Lynn Engelgau’s Education

• American University

  Master's Degree in Communications: Journalism & Public Affairs , 1981 — 1982

  Received excellence in editing award
  Graduated magna cum laude

  Activities and Societies:

  Graduate teaching assistant

• Central Michigan University

  Bachelor of Fine and Applied Arts , Journalism major; English minor , 1976 — 1978

  Graduated cum laude

  Activities and Societies:

  An editor at school newspaper, CM Life, published 3x weekly

Additional Information

Donna Lynn Engelgau’s Interests:

Yoga, bicycling, reading

Donna Lynn Engelgau’s Groups:

•    Real Women on Health!
•    Social Media Marketing
•    Discovery Channel alumni group
•    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
•    Web Managers Roundtable

Donna Lynn Engelgau’s Honors:

e-health care leadership award for best overall site (Discovery Health online)

Donna Lynn Engelgau’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch