Internet Marketing Pro, Blogger & Social Media Specialist with Promotional and SEM Experience
Rochester, New York Area
Internet Marketing Pro, Blogger & Social Media Specialist with Promotional and SEM Experience
Rochester, New York Area
2 more...
I have been creating and executing exciting marketing communications programs for over 25 years. I have worked with both large and small businesses that include brands and organizations as well as agencies and other marketing services providers.
I see myself as a well-rounded marketing professional who can see the big strategic picture while at the same time be able to work out the details of executing a program.
My promotional marketing experience includes a unique specialization in the administration and development of interactive promotions such as sweepstakes, games, and contests. Interactive promotions are one of the most powerful ways to motive behavior by connecting with an unidentified person and converting them into a registered prospect. This enables the start of a dialog for a permission-based, data-driven relationship.
I have more recently become a Certified Google Adwords Professional and am experienced in developing and managing paid search advertising programs.
I write a blog, Donna'sPromoTalk.com where I help keep my readers up to date on some of the latest interactive promotions and online trends in the industry with a focus on those that now include social media. I am regularly a guest at PMA events and conferences and cover these on my blog. I am also guest blogger on Lipsticking.com which is about Marketing to Women Online and I am currently one of five women bloggers on this team.