Don Mast

Current

Acting District Manager / Relief Account Manager at Coca Cola Enterprises
Co-Founder, Co-Owner & Partner at www.angelinascards.com

Past

Marketing / Media Consultant / Entrepreneur at FREE LANCE
Marketing Executive - WJAC TV 6 at Cox Television
Senior Executive at Adephia Media Services / Comcast Spotlight

Marketing Executive at The Barash Group
Marketing Executive at Forever Broadcasting

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Education

Pennsylvania State University

Recommended

17 people have recommended Don

Connections

443 connections

Industry

Marketing and Advertising

Don Mast’s Summary

WORLD CLASS AWARD-WINNING SALES AND MARKETING CAREER

Over 15 years of dynamic sales, account management and development career. Delivering solid and sustainable revenue, market and profit contributions through expertise in business / territory growth, competitive market positioning, community and media relations strategies, organizational development, team building, sales leadership and performance management. Exceeded sales goals within every territory position ever held. Passion For Projects!!!

"If it doesn't sell, it isn't creative." - David Ogilvy

Don Mast’s Specialties:

Strategic Planning
Sales & Sales Management
Business Development
General Management
Revenue/Profit Growth
Profit & Loss Management
Advertising Sales/Promotion
Budgeting
Contract Negotiation
Customer/Affiliate Relations
Sales Training/Development
Market Research & Analysis
Sport Event Planning
Music Event Planning
Artist Management
Brainstorming
Media Management
Public / Media Relations & Marketing
Public Speaking
Event Logistics
Business Forecasting
Business Planning

Don Mast’s Experience

Acting District Manager / Relief Account Manager

Coca Cola Enterprises

(Public Company; 10,001 or more employees; Food & Beverages industry)

December 2007 — Present (2 years )

As Acting District Manager I work with staff on day to day sales & promotion activities including presentation of customer marketing agreements. Provide detailed sales training for all employees. As a relief manager I cover routes for other managers during vacations or sick days. I am responsible for selling and ordering products at customer locations. I execute and close all sales calls. Sell in incremental displays and equipment placements; sell in promotional programs and ensure dealer compliance. In connection with a sales call, maintain appropriate inventory levels, maintain company assets and point of sale, ensure account meets Coca-Cola merchandising standards, determine stores' product needs, place and transmit appropriate order in conjunction with existing geographic sales routes. Communicate account activities to appropriate parties. Transport, replace and maintain point of pale advertising as appropriate for account. Territory spans throughout Central Pennsylvania.
Co-Founder, Co-Owner & Partner

www.angelinascards.com

(Arts and Crafts industry)

November 2004 — Present (5 years 1 month)

My wife is www.angelinascards.com , www.beautifulcards.blogspot.com , www.apineapplewelcome.blogspot.com . Fresh Designs Made Daily! Angelina's Cards & Paper Boutique offers a full selection of hand-made paper creations. As Co-Owner / Partner, I manage Angelina's business operations as well as e-commerce marketing strategies.
Marketing / Media Consultant / Entrepreneur

FREE LANCE

(Privately Held; Publishing industry)

August 2007 — December 2007 (5 months)

WORLD CLASS AWARD-WINNING SALES AND MARKETING CAREER

Character. Passion. Imagination. Faith. Determination. Courage. Accountability.
Marketing Executive - WJAC TV 6

Cox Television

(Privately Held; 1001-5000 employees; Broadcast Media industry)

August 2006 — September 2007 (1 year 2 months)

My challenge was to grow the Blair County & Bedford County media markets. Working from my home office, I managed 55 regional broadcast television advertising clients. Clients included McDonalds, Highmark Blue Cross, Marcus & Mack, Thomas Automotive, and others. I developed relationships with media buyers and business owners (large and small!) I discovered client needs and provide diversified research tools, marketing plans and strategies. I developed plans that combine NBC television programming along with unique WJACTV.COM internet components that deliver results. I sold an average of $56,000 per month.
Senior Executive

Adephia Media Services / Comcast Spotlight

(Public Company; 10,001 or more employees; CMCSA; Marketing and Advertising industry)

September 2004 — August 2006 (2 years )

Managed 150 national and local cable television advertising clients. As a management liaison and senior account executive, I provided extensive research along with customized marketing plans and strategies for each client. My goal was to help take clients success to the next level. I wrote television commercial scripts! I provided research and sales expertise for my cable sales staff(s) in Altoona, State College, and Johnstown Pennsylvania. I sold an average of $50,000 per month.
Marketing Executive

The Barash Group

(Public Company; 201-500 employees; Marketing and Advertising industry)

March 2000 — September 2004 (4 years 7 months)

Worked with 197 national and local advertising clients for Barash Publications including Nike, Tommy Hilfiger, Penn State University, Woolrich, and Johnson & Johnson. Develop creative advertising ideas, implement targeted marketing strategies, work with media budgets from $2,000 to $100,000+, and coordinate multimedia campaigns. Generate advertising sales contracts over $290,000 each year. Established partnerships with regional media organization.
Marketing Executive

Forever Broadcasting

(Privately Held; 51-200 employees; Broadcast Media industry)

August 1999 — March 2000 (8 months)

Developed long-term radio advertising campaigns and advised business leaders on marketing and public relations issues. Managed regional clients such as hospitals, government agencies, and school districts. Prepared creative scripts and copy for radio announcer production. Generated radio sales over $122,000 during my adventure in radio.

Don Mast’s Education

Pennsylvania State University

Business Adminstration, Hospital Policy & Administration, Marketing 1998 — 2002

Activities and Societies:

The Penn State Leadership Honors Society of Omicron Kappa Society

Additional Information

Don Mast’s Interests:

Greeting Cards Industry, Nominal Focus Group Facilitation, Business Research, Planning and Strategy, Sales and Marketing Proposal Writing, Transportation & Government Advisory Board Coordination, Mass Media & Web Communications Strategies, Diversity in the Workplace, Project Creation and Management, Creation of Brochures & Newsletters, Non Profit Organization Fundraising, Customer Satisfaction & Enrichment, Visionary Management & Organizational Leadership Seminar, PennDOT Malcolm Baldrige Quality Training (EBAT), Knowledge of the Holy Bible – Constantly Studying!, Comprehensive Media Planning & Buying (Roy Williams Wizard of Ads Training), Human Resources Recruitment Campaigns through Media / Career Fair Training, CBICC - Chamber of Business & Industry of Centre County Marketing University, Family & Hobbies (Interests) Fishing Hiking Traveling Reading Coaching Baseball History Family Penn State Football Blogging, Web Research, Politics, Media

Don Mast’s Groups:

Marketing Manager of East End Little League Baseball
Marketing Manager of Angelina's Cards - www.angelinascards.com
Chairman Baptist Convention of PA/South NJ Program & Arrangements Committee,
Treasurer Altoona First Southern Baptist Church,
Blair Recreation Commission Soccer Coach-Altoona / Fairview Team,
Altoona Little League Assistant Coach-Altoona Kiwanis Little League Team,
Leadership Blair County Inaugural Class (Chamber of Commerce Class),
Altoona Kiwanis Club Member,
1st & 2nd Annual City of Altoona Tree Lighting Ceremony & Festival Chairman,
PENNDOT Statewide Management Seminar Guest Speaker, Topic: “Customers”,
The Penn State Leadership Honors Society of Omicron Kappa Society,
Pennsylvania Department of Education Student Leadership Board
The Pocket Testament League