Accomplished marketing pro in the media & entertainment industry
Greater New York City Area
- Current
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- Senior Marketing Executive at Greater Media/Philadelphia
- Owner at Ideas4Rent Marketing
- Past
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- Director of Marketing at Clear Channel Radio/NYC - WKTU/WWPR
- Director of Marketing at Clear Channel Detroit/WKQI
- Director of Marketing at CBS Radio - WYCD
3 more...
- Education
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- Central Michigan University
- Recommended
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19 people have recommended Don - Connections
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205
connections
- Industry
- Broadcast Media
- Websites
Don MacLeod’s Summary
Effective Marketer specializing in radio, entertainment and small business marketing. Over the past ten years I have become proficient in online marketing including: SEO, PPC, viral marketing, email marketing and more.
I am the Senior Marketing Executive for Greater Media Philadelphia, working with radio stations, WMMR,WMGK,WBEN, WJJZ and 950 ESPN. I also own Ideas4Rent Marketing - http://www.ideas4rent.com
Prior to my current position(s) I was the Marketing Director for WKTU-FM and Power 105.1 until February 2006. I joined Clear Channel New York in 1997 and I developed internationally known events garnering multi million dollar sales. I am a highly effective manager and promoter, best known for my unique guerrilla marketing techniques during key ratings periods.
I was born in Detroit and worked in the Motor City where I was the Director of Marketing and Promotion at WYCD-FM, “Young Country” and WKQI-FM.until 1997. I graduated from Central Michigan University, and I worked at several radio stations in the Midwest as a sports reporter, on-air personality, talk show host and program director.
I was named the 2004 Marketing/Promotion Director of the year for urban radio. I also have been nominated for Marketing Director of the Year by R&R, Gavin Magazine, Radio Music Awards and many others. I live in Chatham, New Jersey with my wife Marylynn and son Andy.
Goals:
Continue to grow my business
Teach at the university level
Continue to grow my mom's business http://www.createdbycarol.com
Don MacLeod’s Specialties:
marketing, advertising, branding, public relations, concert promotion, concert production, event planning, contract negotiations, managing multi-million dollar budgets, search engine optimization (seo), pay per click(ppc) advertising, viral marketing, video on the web, email marketing, media buying, coaching, mentoring and developing new talent
