Don MacLeod

Don MacLeod

Accomplished marketing pro in the media & entertainment industry

Greater New York City Area

Current
  • Senior Marketing Executive at Greater Media/Philadelphia
  • Owner at Ideas4Rent Marketing
Past
  • Director of Marketing at Clear Channel Radio/NYC - WKTU/WWPR
  • Director of Marketing at Clear Channel Detroit/WKQI
  • Director of Marketing at CBS Radio - WYCD

3 more...

Education
  • Central Michigan University
Connections
205 connections
Industry
Broadcast Media
Websites

Don MacLeod’s Summary

Effective Marketer specializing in radio, entertainment and small business marketing. Over the past ten years I have become proficient in online marketing including: SEO, PPC, viral marketing, email marketing and more.

I am the Senior Marketing Executive for Greater Media Philadelphia, working with radio stations, WMMR,WMGK,WBEN, WJJZ and 950 ESPN. I also own Ideas4Rent Marketing - http://www.ideas4rent.com

Prior to my current position(s) I was the Marketing Director for WKTU-FM and Power 105.1 until February 2006. I joined Clear Channel New York in 1997 and I developed internationally known events garnering multi million dollar sales. I am a highly effective manager and promoter, best known for my unique guerrilla marketing techniques during key ratings periods.

I was born in Detroit and worked in the Motor City where I was the Director of Marketing and Promotion at WYCD-FM, “Young Country” and WKQI-FM.until 1997. I graduated from Central Michigan University, and I worked at several radio stations in the Midwest as a sports reporter, on-air personality, talk show host and program director.

I was named the 2004 Marketing/Promotion Director of the year for urban radio. I also have been nominated for Marketing Director of the Year by R&R, Gavin Magazine, Radio Music Awards and many others. I live in Chatham, New Jersey with my wife Marylynn and son Andy.

Goals:
Continue to grow my business
Teach at the university level
Continue to grow my mom's business http://www.createdbycarol.com

Don MacLeod’s Specialties:

marketing, advertising, branding, public relations, concert promotion, concert production, event planning, contract negotiations, managing multi-million dollar budgets, search engine optimization (seo), pay per click(ppc) advertising, viral marketing, video on the web, email marketing, media buying, coaching, mentoring and developing new talent


Additional Information

Don MacLeod’s Websites:


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