Don Knox

Don Knox

Chief of Strategy - Digital Media, Branding and Communications

Location
San Francisco Bay Area
Industry
Internet

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Don Knox's Overview

Current
Past
Connections

500+ connections

Websites

Don Knox's Summary

Executive Level Digital Media Strategist with diverse experience specializing in branding, communications, marketing, public relations, digital marketing and enterprise / consumer mobile applications - as well as working with recognized and reputable consumer / B2B brands, publishers, developers, advertising / pr agencies and marketing services firms.

Skills / Achievements

Demonstrated results with strategic development, creation, sale, and execution of branding programs for Fortune 500 companies as well as early stage start-up organizations in the digital marketing / marketing services / publishing and events / mobile tech sectors.

Proven track record in initiating, developing, and driving strategic partnerships that deliver returns with significant margins. Strong negotiation, communication, and management skills.

Top-line revenue generator and rainmaker. Led a global events team that created a 4x increase in annual revenue over 5 years while maintaining 50-64% margins.

Created and managed high-level partnerships and alliances, which resulted in significant bottom-line performance and profit increases.

Uncanny ability to build brands that translate into new markets.

Superior communication skills. Excel at building rapport from a cold start. Thrive on high-level client interaction.

Very strong presentation and public speaking skills.

Thrive in entrepreneurial environments where innovative ideas and creative vision are the order of the day.

Technically savvy, with a great eye for spotting emerging technologies.

Specialties:
• Digital Strategy
• Communications
• Public Relations
• Brand Development
• Event Management
• Event Marketing
• Mobile Application Development
• Mobile Enterprise Software
• Mobile Advertising
• Cloud Computing
• Team Building
• Business Development
• Strategic Alliances
• Account Management
• P&L Management
• Revenue Growth
• Consultative Selling
• Competitive Market Analysis
• Relationship Building
• Negotiations

Don Knox's Experience

Chief of Strategy

BLAST

Privately Held; 11-50 employees; Public Relations and Communications industry

July 2011Present (3 years 4 months) San Francisco Bay Area

In this newly created role, I lead client digital strategy and strategic alliances for the #1 digital ad tech communications agency in the US. In addition, I manage our conference, speaking and awards team and act as mobile technology lead for our clients.

BLAST is a full-service communications and branding agency committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we've got you covered.

Founding Principal

MobilPrise

Public Company; Myself Only; Computer Software industry

January 2010Present (4 years 10 months) San Francisco Bay Area

Launched consulting group focused on developing and executing social/mobile/local strategy, business development, and alliance building strategies that combine mobile apps, mobile tech, ecommerce, and live events.

Client List

BLAST PR │ 07.2011 - 07.2014 (joined full-time) – mobile strategy, events, conferences
George Little Management │ 07.2012 - 06.2013 – mobile, events, e-commerce
Fiksu │ 05.2011 - 06.2012 – mobile app discovery
Native Instinct │ 02.2011 - 12.2011 – mobile web agency
Penton Media │ 01.2010 - 02.2011 – mobile events, digital media, advertising

Director, imSMART Mobile Platform

CompareNetworks, Inc.

Privately Held; 51-200 employees; Online Media industry

March 2013July 2014 (1 year 5 months) San Francisco Bay Area

Led sales and strategy for launch of the imSMART Mobile Platform. imSMART is an interactive mobile sales and marketing tool that enables an organization to easily update, organize, display and present interactive and static content on the iPad.

Parent company, CompareNetworks, Inc. is a leading global media company serving the biotech, life science and healthcare industries. CompareNetworks helps marketers reach decision makers and generate highly qualified sales leads in their specific fields. Markets include Life Science, Pharmaceutical, Dental, Medical, and Laboratory Equipment.

Our brands include BioCompare, PharmaCompare, LabCompare, DentalCompare, OphthalmologyWeb, OptometryWeb and imSMART.

Consultant - IRCE (Internet Retailer Conference)

Client: GLM - MobilPrise

Privately Held; 51-200 employees; Events Services industry

July 2012June 2013 (1 year) San Francisco Bay Area

Retained as a consultant to analyze all aspects for pre-acquisition of IRCE (Internet Retailer Conference) serving the e-retail, mobile commerce and web design markets. Developed business plans, budgets and strategies for growth and direction, including sales, marketing, branding, content and operations. Retained post-acquisition to continue building expansion efforts.

• Consulting efforts resulted in a successful 30M acquisition of the IRCE event serving the e-commerce and mobile-commerce markets.

• Analyzed event P&L's and completed due diligence in order to create comprehensive SWOT analysis.

• Crafted various business plans to position event for growth and expansion strategy.

• Created a complete content strategy for refining event conference program.

• Created a complete co-location event strategy with the goal of delivering new revenue streams to existing GLM shows.

• GLM, including all IRCE events acquired by Emerald Expositions in December 2013.

Account Director, Enterprise Mobile Applications

ScrollMotion

Privately Held; 51-200 employees; Information Technology and Services industry

March 2011March 2013 (2 years 1 month) San Francisco Bay Area

ScrollMotion is a creative technology company devoted to reshaping how people experience digital information and entertainment.

Our award-winning platforms power interactions and communications never before possible. In the process we are changing the way the world’s biggest companies, from Oprah and Sesame Street to G.E. and Disney, publish and interact with content across children’s books, magazines, textbooks, corporate communications and workflow.

Clients & Brands:
Apple
Clorox
Disney
Esquire Magazine (Winner: American Society of Magazine Editors Award Best Mobile Edition)
Genentech
General Electric
Harvard Business Review
Houghton Mifflin Harcourt
National Geographic
Oprah Magazine (Winner: 2011 Appy Award for Best Lifestyle App)
Toyota
Warner Brothers

Privately Held; 201-500 employees; Marketing and Advertising industry

May 2011June 2012 (1 year 2 months) San Francisco Bay Area

Responsible for solution evangelism and business development for brands and agencies.

Fiksu™ for Mobile Apps – the industry’s first and only mobile app user acquisition platform that spans the entire mobile ecosystem; intelligently boosting your app’s prominence so that it gets downloaded and used by engaged audiences. No more guesswork.

Privately Held; 11-50 employees; Internet industry

February 2011December 2011 (11 months) San Francisco Bay Area

Retained as consultant to craft business strategy for introducing mobile application development as a core service.

• Native Instinct was acquired by Intel in May 2012 and integrated into their Smart Devices Division.

Clients & Brands:
ad:tech conferences
BabyCenter.com
Capo Cycling
Cisco
Dell
The Home Depot
Oracle
Penton Media
Salesforce.com
Virgin Group
Visa, Inc.
Walmart.com
Wells Fargo Bank

Privately Held; 1001-5000 employees; PTON; Information Services industry

January 2010February 2011 (1 year 2 months)

Responsible for creating business plan and product menu for launch of global marketing services division - Penton Media, IT & Developer Technology Group. I also sourced and negotiated partnership agreements with various vendors of outside digital services.

Efforts led to Penton's first acquisition of a digital agency which is now fully integrated across organization.

Vice President, Global Events

ad:tech / dmg world media

Public Company; 10,001+ employees; DMGO; Events Services industry

January 2005December 2009 (5 years)

Led a global events team that created a 400% increase in annual revenue over 5 years while maintaining 50-64% margins. Responsible for a global staff of 45 with 5 direct reports.

Managed and executed market and revenue development plans, growing the business operations for a world-recognized trade show and conference product with roots in the digital marketing sector.

Crafted business plans and budgets. Established operational policies and standards. Designed business processes and controls.

Personally drove marketing and lead teams in technology innovation (social, mobile) as well as fortified existing business initiatives. Managed strategic relationships and administered global operations.

Director, Custom Media & Events Group, Penton Technology

Penton Media, Inc

Privately Held; 1001-5000 employees; PTON; Information Services industry

December 1995February 2005 (9 years 3 months)

Hired as a territory account manager with account management responsibility for a renowned trade magazine; was promoted on four occasions to positions of increased responsibility for a world-wide leader in trade publishing and trade show production.

DIRECTOR, CUSTOM EVENTS GROUP (Technology Media Group)
2001 - 2005
Responsible for defining and executing the strategic direction for Penton’s customized print and online initiatives, developing innovative cross-media methods for building brand equity, new customers and improved market penetration. Managed a staff of 7 fully dedicated to this new division.

ASSOCIATE PUBLISHER (NEWS/400 and AS/400 Network)
1999 – 2001
Responsible for driving sales and directing strategic relationship within the technology vertical for leading B2B magazines geared towards hardware and software products that improve security and performance. P/L and Budgetary Responsibility.

ASSOCIATE PUBLISHER (Selling eServer Solutions)
1998 – 1999
Oversaw the advertising sales department with responsibility for initiating new products for a leading B2B publication utilized by IBM business partners, IT strategic planners as well as resellers and distributors of IBM eServers.

Director of Sales

The Daily Journal

Privately Held; 51-200 employees; Newspapers industry

May 1992December 1995 (3 years 8 months)

Director of Sales for California Lawyer Magazine and The Daily Journal newspapers.

Don Knox's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Science and Technology

Don Knox's Skills & Expertise

  1. Driving Revenue
  2. Listening Skills
  3. Key Account Management
  4. New Business Development
  5. Mobile Applications
  6. Mobile Internet
  7. Mobile Marketing
  8. Mobile Solutions
  9. Mobile Technology
  10. Public Speaking
  11. Rainmaker
  12. Sales Management
  13. Media Relations
  14. Digital Marketing
  15. Strategic Partnerships
  16. Consultative Selling
  17. Publishing
  18. Digital Strategy
  19. Online Marketing
  20. Mobile
  21. Advertising Sales
  22. Integrated Marketing
  23. Mobile Advertising
  24. Brand Development
  25. Online Advertising
  26. Event Marketing
  27. Trade Show Production
  28. Event Management
  29. Conference Production
  30. Marketing Strategy
  31. Branding & Identity
  32. Mobile Devices
  33. Advertising
  34. Event Marketing Strategy
  35. Mobile Enterprise
  36. Email Marketing
  37. Digital Media
  38. Marketing
  39. E-commerce
  40. Event Planning
  41. CRM
  42. Business Development
  43. Strategy
  44. Content Strategy
  45. Lead Generation
  46. Social Media Marketing
  47. Creative Direction
  48. Brand Management
  49. Corporate Communications
  50. Public Relations

View All (50) Skills View Fewer Skills

Don Knox's Additional Information

Websites:
Interests:

Being a Great Dad & Husband, Digital Marketing, Mobile Technology, Mobile Marketing, Music, Movies, Magazines, Books, Fashion, All Things Technology, Gadgets, Internet Culture, Wrist Watches, Modern Design, Architecture, Traveling, Fabrics, Architecture, Running, Weight Training.

Groups and Associations:
Honors and Awards:

• Received 11 awards for web development, design and marketing in 2007-2008.

1 Trade Show Week Fastest 50 Award ('08)
2 SISO Awards Web Design and Technology ('08)
1 1st Place Award for IAEE “Art of Show” ('08)
2 W3 Branding Awards ('07)
1 Web Marketing Association “WebAward” ('08)
1 1st Place Award for IAEE “Art of Show” ('08)
3 Honorable Mentions for IAEE “Art of Show”('08)

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