
Leads business globalization research for Global 2000 companies at Common Sense Advisory
Greater Boston Area

Leads business globalization research for Global 2000 companies at Common Sense Advisory
Greater Boston Area
2 more...
Industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. Regularly publishes syndicated research, authors articles, and writes a blog at http://www.globalwatchtower.com.
Lectures and writes frequently on the topics in global business, cross-border marketing, application and content management, global customer experience, and globalization.
The first edition of "Business Without Borders: A Strategic Guide to Global Marketing" was published by John Wiley & Sons. An updated edition is available at online booksellers and at select book stores.
PSA- and PADI-certified SCUBA diver. Avocational Slavicist.
Correspondents sometimes morph "DePalma" into "Depalma," "De Palma," "DiPalma," "dePalma," and even "DePalmer" (especially in New England).
Globalization, localization, translation, linguistics, internationalization, global marketing, global customer experience, return on investment, intersection of IT and globalization