VP, HFE at Citigroup
Naples, Florida Area
- Current
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- VP, Human Factors Engineering/UI Design at Citigroup
- Past
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- Lead UI Designer at The Midland Company
- Web Manager at ASG Software Solutions
- Web Developer at vFinance
- Software Developer at Vurv (Formerly RecruitMax)
- Web Application Developer at Sub-Zero Freezer Co.
- Education
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- Tampa SEO Academy
- Learning Tree
- Madison Area Technical College
- UMUC Bad Aibling
- Recommended
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8 people have recommended Don - Connections
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44
connections
- Industry
- Computer Software
- Websites
Don Demrow’s Summary
My greatest joy is to be working at a company that values my expertise in usability, SEO (Search Engine Optimization), interface design, CSS (Cascading Style Sheets) and web design and development, and my expertise in creating multi-tiered online websites and applications with MySQL or Microsoft SQL Server database backends, but still with "one foot in the Marketing camp."
In other words, I enjoy design and development equally, and am comfortable, and happy doing both. I also have years of business management, and people management experience. It's been said of me that I "speak the language of business, design, and development, and can translate them to each other." This makes me a unique blend of talents, exerience, and expertise.
I have vast experience at turning around companies that are seemingly eager to throw away millions of dollars on faulty technology, bad interfaces, slow, cumbersome, or plain poorly coded and designed websites and online applications.
My prime goal is to provide design that is beyond excellent, and to develop code that is lean, and perfect in its execution.
Citi is a company that does appreciate me, and I am very happy to be helping to make Citi better and stronger.
Don Demrow’s Specialties:
- Design and development of many online database-driven business applications
- Successful execution of several national and international marketing campaigns
- SEO success: Many number 1 search engine results
Don Demrow’s Experience
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VP, Human Factors Engineering/UI Design
Citigroup
(Computer Software industry)
April 2008 — Present (1 year 8 months)
Create usability policies, and enforce HFE design compliance from developer teams
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Lead UI Designer
The Midland Company
(Public Company; MLAN; Insurance industry)
September 2007 — March 2008 (7 months)
Working at AMIG/Midland was a unique challenge. I was tasked with coming up with innovative solutions, but unfortunately, was strongly discouraged from actually innovating. A lot like ASG.
There were some nice folks there, too, but it seemed that a lot of us with strong work ethics were taken advantage of. -
Web Manager
ASG Software Solutions
(Privately Held; 201-500 employees; Computer Software industry)
September 2006 — September 2007 (1 year 1 month)
Strange place - strangely adversarial competitive culture between employees and departments. I couldn't figure out why in the year I was there, but I was glad to get out. Unsupportive supervisors, too-scared-to-move managers.
My first week there, I was told by a long-time executive: "Keep your head down, your back to the wall, don't rock the boat - collect your pay, go home, and be glad you have a job. This company exists as a hobby for a bored rich guy."
I can't say all that is true, but it seemed like at least some of it was. -
Web Developer
vFinance
(Public Company; 51-200 employees; vfin; Financial Services industry)
August 2005 — August 2006 (1 year 1 month)
Nice company in Boca Raton, FL.
Interesting note: Florida Congressman Tim Mahoney started this company.
The web department had some of the most proficient people I have EVER met! -
Software Developer
Vurv (Formerly RecruitMax)
(Privately Held; 201-500 employees; Computer Software industry)
2004 — 2005 (1 year )
This was another company I had the pleasure to work at - Getting to code in ColdFusion, XML, DHTML, and JavaScript, working shoulder-to-shoulder with some of the greatest minds I have ever met.
A few stand out as beyond exceptional:
- Lyle Fernquist, whom I refer to as "Big Daddy SQL" a real genius in every sense of the word.
- Jim Summer, a true SEO genius from whom I learned a LOT.
- Hondo Burney, a true scientist.
- Others like Israel, Ravi, Cliff, Jeff, and...... -
Web Application Developer
Sub-Zero Freezer Co.
(Privately Held; Consumer Goods industry)
September 2002 — September 2003 (1 year 1 month)
Created designs and developed code for internal and external database-driven web applications.
Automated ordering process to a real-time, web-based online application from the previous slow paper-based fax/mail/telephone system.
Don Demrow’s Education
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Tampa SEO Academy
Certification , Search Engine Optimization (SEO) , 2006 — 2006
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Learning Tree
Certification , Microsoft SQL Server , 2003 — 2003
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Madison Area Technical College
Certification , Extensible Markup Language (XML) , 2001 — 2001
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UMUC Bad Aibling
Computer Science 1997 — 2000
Some of the hardest, but yet most fun years of my life!
Thanks especially to two of the best teachers in the world - Tony West, and Jerry Rugg.- Activities and Societies:
- Dean's list, 3.75 GPA (out of 4.00)
Additional Information
Don Demrow’s Websites:
Don Demrow’s Interests:
UI (User Interface) design, SEO (Search Engine Optimization) ergonomics, usability, intuitive design, human factors, engineering, architecture, web design, database creation and administration, relational databases, SQL (Structured Query Language), German, Music, Computers, Middle Eastern Politics, Hebrew, Bible Study
Don Demrow’s Groups:
Member SW Florida Professionals Group
Former member of the Consortium on Global Electronic Commerce
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Southwest Florida Professionals - Naples . Bonita Springs . Fort Myers
Don Demrow’s Honors:
User Interface Design Award for PV.Web ASP
Don Demrow’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
