Dona Eliescu

Current

• Marketing Development Specialist at Leapfrog Online
• Marketing Strategy Consultant at Radio 27 Online

Past

• General Accountant at Marriott International
• Group Housing Coordinator at Marriott Hotels
• Front Office Representative at Marriott Hotels

• Account Manager at Warner Music Romania
• News Editor/Anchor at Uniplus Radio

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2 more...

Education

• DePaul University - Charles H. Kellstadt Graduate School of Business
• Academia de Studii Economice din Bucuresti
• Scoala Generala 20

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Recommended

3 people have recommended Dona

Connections

75 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Blog

Dona Eliescu’s Experience

• Marketing Development Specialist

  Leapfrog Online

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  October 2008 — Present (1 year 2 months)

• Marketing Strategy Consultant

  Radio 27 Online

  (Public Company; 1-10 employees; Broadcast Media industry)

  November 2006 — Present (3 years 1 month)

   Create a short- and long-term marketing plan;
   Identify the target market using primary and secondary data;
   Re-branding planning for the product every 6 months: image, website structure and design, playlist structure;
   Supervise the implementation of the marketing strategy;
   Collect and analyze the customers’ feedback

• General Accountant

  Marriott International

  (Public Company; MAR; Hospitality industry)

  May 2007 — July 2008 (1 year 3 months)

• Group Housing Coordinator

  Marriott Hotels

  (Public Company; Hospitality industry)

  September 2006 — May 2007 (9 months)

  - Responsible for managing all the group, contracts and airlines reservations booked within the property, regarding guest rooms;
  - Manage the hotel’s inventory;
  - Liaison between sales and events departments, and the operational departments of the hotel;

• Front Office Representative

  Marriott Hotels

  (Public Company; MAR; Hospitality industry)

  July 2004 — September 2006 (2 years 3 months)

• Account Manager

  Warner Music Romania

  (Public Company; 11-50 employees; Entertainment industry)

  March 1999 — March 2004 (5 years 1 month)

  - Formed, developed and maintained strategic partnerships and relationships with all major national TV and radio stations, newspapers and magazines;
  - Followed-up on existing business relationships with artists, sponsors, concert promoters and Internet sites;
  - Created and coordinated promotional campaigns and special events;
  - Created and sent press releases;
  - A&R (Artist & Repertoire) selection;
  - Managed media production: CD artwork, printing and many other;

• News Editor/Anchor

  Uniplus Radio

  (Privately Held; 51-200 employees; Broadcast Media industry)

  March 1997 — November 1998 (1 year 9 months)

  - formed and coordinated a team of four field reporters
  - edited and presented the national news bulletins on radio
  - produced over 100 interviews with political and social leaders

Dona Eliescu’s Education

• DePaul University - Charles H. Kellstadt Graduate School of Business

  Master of Science , Marketing Analysis , 2007 — 2008

  Academic Projects:
  
  - Create and run an AdWords campaign for www.RamonaDesignStudio.com as part of Google Online Marketing Challenge: establishing goals and methods, generating keywords, creating Ads, monitoring performance and optimizing the campaign;
  - Repositioning Wendy’s in the breakfast QSR market by using conjoint analysis and perceptual mapping; project accomplished as 4-member team
  - Constructing a complete survey questionnaire to help identifying the optimal format for repositioning Radio27.net product in the market.

• Academia de Studii Economice din Bucuresti

  Bachelor , Statistics , 1993 — 1999

  Participated in two surveys for municipality being involved in all the steps: developing the questionnaire, constructing the sample, conducting interviews, collecting data, analyzing and presenting the output.

• Scoala Generala 20

Additional Information

Dona Eliescu’s Websites:

• My Blog
• My Blog

Dona Eliescu’s Groups:

•    Kellstadt Marketing Group
•    Romanian Professionals Working Abroad

Dona Eliescu’s Honors:

Google Online Marketing Challenge participation certification.

Dona Eliescu’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch