
IBM WW Web Effectiveness Lead - inclusive of Search Engine Optimization ( SEO ) and Social Media Optimization ( SMO )
Greater New York City Area

IBM WW Web Effectiveness Lead - inclusive of Search Engine Optimization ( SEO ) and Social Media Optimization ( SMO )
Greater New York City Area
I am an internet professional with over 20 years experience in the IT industry. My experience includes people management, project management, website design, usability, search engine marketing with a SEMPO certification in advanced SEO, social media optimization, accessibility and Lotus Notes administration and development.
Utilizing my previous experience I provide tactical and strategic recommendations for website improvement. My position also has a strong focus on SEO and social media to improve IBM's ranking on the web for key terms, managing the brand's reputation, identifying sales opportunites and improving share of voice.
SEO (search engine optimization) and SMO (social media optimization), web design standards development, web accessibility, web usability, web quality assurance,Lotus Notes administration and development, IT consulting, IT service delivery, project management, people management
(Public Company; IBM; Information Technology and Services industry)
October 2005 — Present (4 years 3 months)
I am currently the World Wide Web Effectiveness and Customer Satisfaction Lead for IBM's Systems and Technolgy Group. My focus is search engine optimization ( SEO ), social media optimization ( SMO ), usability, design standards interpretation and implementation, accessibility, and customer satisfaction survey analysis and improvement recommendations. Additionally, I am co-authoring the upcoming book "Audience, Relevance and Search".
(Public Company; Internet industry)
September 2003 — October 2005 (2 years 2 months)
In this position I provided guidance to IBM's Systems and Technology Group with regards to search engine optimzation ( SEO ), website design standards, usability, accessibility, marketing effectiveness and customer satisfaction improvement.
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
1995 — 2003 (8 years )
In this postion I was an IT consultant as well as a second line manager for Keane's IBM accounts at three sites, Readers Digest and VSI Communications in CT. My Service Delivery postion encompassed the management of 4 first line account managers and 50 consultants. My roles as a consultant at IBM during this tenure was Lotus Notes help desk managment and Lotus Notes and Web application deployment quality assurance. I also hold a professional certification in Lotus Notes administration and development for releases 4 and 5.
search engine optimization (SEO), social media optimization (SMO), web usability, web design standards, web accessibility, Web 2.0, digital photograhy, music, reading technical books and novels
SEMPO Certified Search Engine Marketing Professional - Certified Advanced SEO Specialist
Certified Professional Lotus Notes Administrator and Developer in Release 4 and 5