
Owner at Davidson Communications
Greater Los Angeles Area

Owner at Davidson Communications
Greater Los Angeles Area
I'm proud of my success in promoting the positive image and broadening the visibility of the organizations I have represented.
Website design and information architecture; marketing and branding; crisis communication; media relations; writing and editing; photography and photo editing.
(Public Relations and Communications industry)
July 2009 — Present (5 months)
Davidson Communications offers consulting services in communications, marketing and public relations; as well as freelance photography, writing and editing. I am currently working under contract for the Office of Strategic Communications at the University of California, Riverside.
(Educational Institution; Higher Education industry)
October 2004 — July 2009 (4 years 10 months)
Managed the activities of the Office Public Relations and its staff in developing and enhancing the visibility of this elite, 735-student college of engineering, science and mathematics, both regionally and nationally and with selected constituents. Responsible for external and internal communications, advertising and sponsorships, media relations and content of the college website. As chair of the Web Task Force, led a college-wide website redevelopment and deployment of content management system. Member of the Strategic Planning Steering Committee, Emergency Management Committee, Incident Management Team and Web Steering Committee.
(Educational Institution; Higher Education industry)
January 1999 — September 2004 (5 years 9 months)
Managed activities of the Office of Communications and Marketing at 2,200-student, two-campus regional college; external and internal communications and publications; community relations; marketing research; advertising; media relations and campus news bureau; government relations; Website content and design; speech writing and consultant to the president. Led two projects to redevelop the college website.
(Educational Institution; 201-500 employees; Higher Education industry)
January 1995 — December 1999 (5 years )
Managed activities of the Office of Marketing and Communications at this comprehensive graduate university comprising eight schools and centers and 21 academic programs; external and internal communications and publications; media relations; advertising; website content and design. Member of website development committee.
(Public Relations and Communications industry)
1992 — 1995 (3 years )
Managed marketing communications activities and staff for this international developer and supplier of healthcare information systems, including advertising, media relations, trade show graphics and logistics, external and internal communications and user group activities.
(Photography industry)
1988 — 1992 (4 years )
Certificate , Executive Management , 1995 — 1996
Enjoyed the privilege of knowing Peter F. Drucker and taking two of his classes. He had the most brilliant mind I have ever known.
B.A. , Photographic Illustration , 1977 — 1980
Honors in writing and business.
B.A. , Sociology, English , 1968 — 1972
Bicycle road racing and commuting, music (listening and playing guitar and drums), writing, reading, photography, cinema (making and watching movies), vegetarian cooking, organic gardening, sustainable living.
Public Relations Society of America (board member, Inland Empire chapter), Council for the Advancement and Support of Education (District VII annual conference marketing chair 2008 and 2009, marketing communications track chair 2008), USA Cycling, Citrus Valley Velo Cycling Team
Winner, Brentwood Grand Prix Masters Circuit Race—2008
Winner, Redlands Bicycle Classic Masters Criterium—2008
Winner, Garret Lemire Memorial Grand Prix Masters Circuit Race—2008
Silver medal, Southern California/Nevada Cycling Association criterium championships—2006
Third place, Southern California/Nevada Cycling Association So Cal Cup (best overall rider)—2006
State champion, Southern California/Nevada Cycling Association team time trial championships—2005
Silver medal, Southern California/Nevada Cycling Association Everest Challenge climbing championships—2005
Speaker of the Year, Toastmasters Club #2593—1995