
Mobile Strategy and Development
Greater New York City Area

Mobile Strategy and Development
Greater New York City Area
Extensive experience in fully leveraging the mobile channel to engage customers, launch new products and creating line extensions for media and entertainment companies, having worked for three international media companies, Horizon Media, Bertelsmann and Planeta Group.
Mobile Media, Shortcode Marketing, eCRM, Mobile Social, In Game Advertising, Applications Development, WAP Development, Mobile Game Development, Mobile Search and Mobile Content
(Privately Held; 201-500 employees; Marketing and Advertising industry)
November 2006 — Present (3 years 1 month)
Horizon Media, Inc., is the largest US independent media services company with estimated billings of $1.4 Billion. Assisted and managed the following clients/brands in building eCRM programs and online and wireless initiatives; History Channel, A&E, Geico, Jack in the Box, SoCal Honda, Diageo (Guinness, Johnnie Walker, thebar.com, Crown Royal, Smirnoff and Smirnoff Ice) and AMP’d.
(Privately Held; 10,001 or more employees; Publishing industry)
February 2003 — August 2006 (3 years 7 months)
Circulo de Lectores is the largest direct marketing business in Spain, selling primarily books, CDs and DVDs. Developed and implemented strategies for opening up new markets and products addressed to our 1.3 million members
(Privately Held; 201-500 employees; Publishing industry)
January 2000 — September 2002 (2 years 9 months)
GRUPO PLANETA, EDP EDITORES, Barcelona - Product Manager, Professional Publishing and Distance Education
Responsible for the marketing activities and for the training of the national sales force (40 people).
Executive Development Program - Bertelsmann 2005 — 2005
B.S. Economy , Economics , 1994 — 1998
media, mobile, viral marketing, video, new businesses, social networks