
Supervisor eCRM and Mobile Marketing expert
Greater New York City Area

Supervisor eCRM and Mobile Marketing expert
Greater New York City Area
Creating and developing customer relationship programs through email, mobile and social networks. Having worked for two international media companies in Spain, Bertelsmann and Planeta Group, and an advertising agency in New York, Horizon Media. My expertise in marketing has included launching new products and creating line extensions.
Mobile Marketing, Email Marketing, Social Networks, eCRM, Viral Marketing
(Privately Held; 201-500 employees; Marketing and Advertising industry)
November 2006 — Present (2 years)
Horizon Media, Inc., is the largest US independent media services company with estimated billings of $1.4 Billion. Assisted and managed the following clients/brands in building eCRM programs and online and wireless initiatives; History Channel, A&E, Geico, Jack in the Box, SoCal Honda, Diageo (Guinness, Johnnie Walker, thebar.com, Crown Royal, Smirnoff and Smirnoff Ice) and AMP’d.
(Privately Held; 10,001 or more employees; Publishing industry)
February 2003 — August 2006 (3 years 7 months)
Circulo de Lectores is the largest direct marketing business in Spain, selling primarily books, CDs and DVDs. Developed and implemented strategies for opening up new markets and products addressed to our 1.3 million members
(Privately Held; 201-500 employees; Publishing industry)
January 2000 — September 2002 (2 years 9 months)
GRUPO PLANETA, EDP EDITORES, Barcelona - Product Manager, Professional Publishing and Distance Education
Responsible for the marketing activities and for the training of the national sales force (40 people).
Executive Development Program - Bertelsmann 2005 — 2005
B.S. Economy, Economics, 1994 — 1998
media, mobile, viral marketing, video, new businesses, social networks