Black Truck Media + Marketing
Online Marketing Strategist - SEO, Social Media, Content Strategies
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Michigan-based Inbound Marketing Professional with 13+ years of online marketing experience focusing on the objectives of my clients. Forward-thinking, proactive strategies brought together in a process that is collaborative and an integral part of your team.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Strategies
Pay-per-click (PPC) & paid-search campaigns
Web Analytics & Conversion Optimization
President of the American Marketing Association of West Michigan - supporting the marketing community of West Michigan.
I started Black Truck Media + Marketing to provide clients with strategies and solutions to improve and grow their businesses.
Search Engine Optimization, Social Media Strategies and general Internet Marketing Strategies.
BlackTruck Media + Marketing is the publisher of MiSkiReport.com, Michigan's premier premier skiing and snowboarding website.
Assisting clients with their online strategies, determining their needs and growing businesses everyday!
• Develop and implement effective communication materials used across multiple market applications, including photo shoots, print advertisement and corporate website development.
• Lead role in new product research - including, dealer requests, competitive analysis, industry trends and market sustainability.
• Assist with all financial aspects of new products – including, break-even points, estimated return on investment, and detailed cost of manufacturing.
• Successfully established corporate and brand identities for use in product packaging, print media, website content and tradeshows.
• Support and educate dealer network and existing customer base through tradeshows and industry events.
• Managed clients’ Paid Search initiatives in the form of pay-per-click listings featured on Google, Yahoo and Microsoft search engines.
• Wrote effective ad creative, tailored to each client’s target audience, leading to successful Paid Search campaigns showing a positive return on investment.
• Supervised financial bid management with multiple client budgets per month.
• Provided each client with detailed weekly and monthly summaries, using robust analytics tools to show the success and opportunities of their campaigns.
• Worked with marketing department to develop and implement strategies utilized in effective business-to-business tradeshow events.
• Developed comprehensive lists of new product suggestions from existing and prospective customers.
• Performed effective database management within SAP and client server based network.
• Assisted and responded to customers with technical sales questions.
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