LinkedInJason Dodge

Jason Dodge

Online Marketing Strategist - SEO, Social Media, Content Strategies

Greater Grand Rapids, Michigan Area
Marketing and Advertising
  1. Black Truck Media + Marketing
  1. Spearia,
  2. Dynamic Conveyor Corporation,
  3. Remark Industries, Inc.
  1. Grand Valley State University
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Black Truck Media + Marketing

Black Truck Media + Marketing


– Present

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Michigan-based Inbound Marketing Professional with 13+ years of online marketing experience focusing on the objectives of my clients. Forward-thinking, proactive strategies brought together in a process that is collaborative and an integral part of your team.

Specialties Include:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Strategies
Social Media Strategies
Pay-per-click (PPC) & paid-search campaigns
Web Analytics & Conversion Optimization
Email Marketing

President of the American Marketing Association of West Michigan - supporting the marketing community of West Michigan.



Black Truck Media + Marketing
– Present (5 years 10 months)

I started Black Truck Media + Marketing to provide clients with strategies and solutions to improve and grow their businesses.

Search Engine Optimization, Social Media Strategies and general Internet Marketing Strategies.

BlackTruck Media + Marketing is the publisher of, Michigan's premier premier skiing and snowboarding website.

Internet Marketing Strategist

(1 year 3 months)

Assisting clients with their online strategies, determining their needs and growing businesses everyday!

Sales Coordinator

Dynamic Conveyor Corporation
(1 year 4 months)

VP of Business Development

Remark Industries, Inc.
(1 year 8 months)

• Develop and implement effective communication materials used across multiple market applications, including photo shoots, print advertisement and corporate website development.

• Lead role in new product research - including, dealer requests, competitive analysis, industry trends and market sustainability.

• Assist with all financial aspects of new products – including, break-even points, estimated return on investment, and detailed cost of manufacturing.

• Successfully established corporate and brand identities for use in product packaging, print media, website content and tradeshows.

• Support and educate dealer network and existing customer base through tradeshows and industry events.

Paid Search Project Manager

(1 year)

• Managed clients’ Paid Search initiatives in the form of pay-per-click listings featured on Google, Yahoo and Microsoft search engines.

• Wrote effective ad creative, tailored to each client’s target audience, leading to successful Paid Search campaigns showing a positive return on investment.

• Supervised financial bid management with multiple client budgets per month.

• Provided each client with detailed weekly and monthly summaries, using robust analytics tools to show the success and opportunities of their campaigns.

Inside Sales

Chassis Shop
(8 months)

• Worked with marketing department to develop and implement strategies utilized in effective business-to-business tradeshow events.

• Developed comprehensive lists of new product suggestions from existing and prospective customers.

• Performed effective database management within SAP and client server based network.

• Assisted and responded to customers with technical sales questions.

Production Lead

Service Plus, Inc.
(2 years 10 months)


  • Online Marketing
  • PPC
  • Keyword Research
  • Blog Marketing
  • Social Media
  • Content Strategy
  • Site Maps
  • Skiing
  • Snowboarding
  • Action Sports
  • Google Analytics
  • Google Adwords
  • Paid Search Campaigns
  • SEO
  • Inbound Marketing
  • Social Media Measurement
  • Web Marketing
  • Ski
  • Strategy
  • Marketing
  • Online Advertising
  • Advertising
  • Email Marketing
  • Organic Search
  • SEM
  • Web Content
  • Brand Awareness
  • Social Media Marketing
  • SEO copywriting
  • Competitive Analysis
  • Analytics
  • B2B
  • Web Analytics
  • Online Reputation...
  • Digital Marketing
  • Mobile Marketing
  • B2B Marketing
  • Market Research
  • Content Marketing
  • Conversion Optimization
  • Coffee
  • See 26+  See less


Grand Valley State University

Bachelor's, Business - Marketing & Management

Activities and Societies: American Marketing Association, VP of Promotions - GVSU collegiate chapter

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