Sherry Michaels

Current

Owner, President at Michaels & Associates

Past

Director, Region 5 at Society for Technical Communication (STC)
President, Two Years at Society for Technical Communication: Phoenix, AZ Chapter
Director Sales/Marketing at Orr & Associates

Sales Rep, Education Consultant, Education Advisor at Advanced Systems, Inc.
Consultant, National accounts Manager, Western Region at ASI

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2 more...

Education

University of Houston

Recommended

10 people have recommended Sherry

Connections

242 connections

Industry

Professional Training & Coaching

Websites

Brainshark Training Courses

Sherry Michaels’s Summary

My company provides training and documentation using conventional ADDIE and RID. We create materials in all media that can be reused and repurposed whenever possible. We have a team of over 25 professionals whom include in their expertise e-learning, web site content and rich media design and development as well as live instruction delivery and development. We manage training development projects so that they beat deadlines, are under budget, and assist our clients in successfully meeting their business goals.

Sherry Michaels’s Specialties:

Mission critical applications, compliance, regulatory, sales, new hire employee, technical training in all forms (including ERP), director-level support and employee level performance improvement. Our industry expertise ranges from telecomm to insurance and/or healthcare, but we have a very strong background in electronics and electronics distribution. Our latest projects have included training for reservations for the travel industry and call center training for pharmaceuticals.

Sherry Michaels’s Experience

Owner, President

Michaels & Associates

(Privately Held; E-Learning industry)

August 1998 — Present (11 years 4 months)

President and owner of a professional consulting services firm specializing in consistently delivering custom, innovative and immediately effective interventions that empower world-class businesses.
Director, Region 5

Society for Technical Communication (STC)

(Management Consulting industry)

2004 — 2006 (2 years )
President, Two Years

Society for Technical Communication: Phoenix, AZ Chapter

(Professional Training & Coaching industry)

2003 — 2004 (1 year )
Director Sales/Marketing

Orr & Associates

(Privately Held; 11-50 employees; Writing and Editing industry)

January 1993 — August 1998 (5 years 8 months)

Director of Marketing and Sales for a small company providing technical documentation and training solutions as well as a usability laboratory and analysis.
Sales Rep, Education Consultant, Education Advisor

Advanced Systems, Inc.

(Professional Training & Coaching industry)

1979 — 1982 (3 years )
Consultant, National accounts Manager, Western Region

ASI

(Professional Training & Coaching industry)

1979 — 1981 (2 years )

Additional Information

Sherry Michaels’s Websites:

Brainshark Training Courses

Sherry Michaels’s Interests:

Live instruction, management consulting, e-learning, sales and leadership training and establishing the alignment of training with corporate objectives for effective evaluation.

Sherry Michaels’s Groups:

STC, ASTD

International Society for Technology in Education
Society for Technical Communication
LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
Learning, Education and Training Professionals Group
eMind - eLearning Professionals
Avnet Group
ASTD National
(E-)learning network
Instructional Designers
Global Learning executives
eLearn
Huthwaite Alumni (Dedicated to Improving Sales Performance from the Creators of SPIN Selling)
Phoenix Professionals
Training&Development
The eLearning Guild
Instructional Design & E-Learning Professionals' Group
startup sales forum
ASTD Valley of the Sun - Phoenix
Chief Learning Officers Network
PHXBusinessOwners.org
AZ OD Connections
Words and Wit, LLC
Member Products
Member Products
Market to the Learning Education and Training Professionals Group
Special Events and Offers
STC Instructional Design and Learning SIG