Dahna Chandler

Current

• Media Relations and Audience Development Strategist at The Savvy Publicist, LLC--888-768-9229
• Artist Representative for Dana C. Chandler, Jr. at BAPsody in Blue, Inc.

Past

• Journalist, Content & Press Writer at eCopy & Press, LLC
• Blogger/Journalist/Writer at Getting Social Media Savvy
• Arts & Entertainment Publicity Agent & Award-Winning Journalist at Epifany Communications Group, The Business News Reporter, The Write Reporter

• Public Affairs Committe Chair, Board of Directors at W.E.B. DuBois Academy, Cambridge, MA
• Public Relations & Project Associate at Women's Institute for Housing & Economic Development, Boston, MA
• Public Relations Specialist at Wellesley College, Davis Scholar Program, Wellesley, MA

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3 more...

Education

• Trinity University-Washington
• University of Maryland University College
• Wellesley College

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Recommended

1 person has recommended Dahna

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• The Savvy Publicist, LLC
• BAPsody in Blue, Inc.

Dahna Chandler’s Summary

An award-winning former journalist, I'm an Arts & Entertainment Media Relations and Audience Development strategist who helps her clients create raving fans and exponentially raise their profile, ticket sales, event attendance, listeners, viewers, readers, visitors and patrons by crafting the right message to get the right media attention at the right time.

An independent practitioner since 1993, I've specialized in social/online media since 1997 and can work for English-speaking clients located anywhere in the world.

I'm passionate about my clients' work and, an expert at building audiences and attracting fans; I'm passionate about getting them publicity. I couple my media savvy with my outstanding, journalistic skills to develop creative, innovative publicity campaigns that support your overall marketing objectives as well as your immediate need for increased press visibility.

During over a decade of experience as a national journalist, I have established credibility with journalists and their organizations by understanding what they want, how and when.

Accordingly, because I know and honor what publications want for their readers, I only pitch them relevant stories, not spam them with "canned" pitches. By understanding the needs of busy journalists, editors and producers, I connect easily and build rapport with decision-makers in the top-tier print and broadcast press to get your stories press.

In cases where I write news content for you, by employing current press writing practices and crafting the press materials and pitches that provide editors and producers what they demand--interesting, newsy, content relevant to their audience--I can maximize the media attention you receive.

Let me maximize my media savvy, whether within your major US metropolitan area or nationally, to successfully execute major media campaigns on behalf of your organization, client, event or venue, to get you press.

Dahna Chandler’s Specialties:

Publicity writing, media relations and audience development strategy for A&E professionals and organizations in theater, dance, visual art (including museums and public galleries), event venues, music, movies, television, radio, online media, sports and professional speaking as well as agents/publicists and PR firms needing these services for their clients.

Dahna Chandler’s Experience

• Media Relations and Audience Development Strategist

  The Savvy Publicist, LLC--888-768-9229

  (Public Relations and Communications industry)

  September 2008 — Present (11 months)

  Customized media relations and audience development strategy, including (but may not be limited to) the following a la carte press materials and full-scale campaign services for each client:
  
  * Social media news releases and newsroom content
  * Social media publicity campaigns
  * Traditional and online media press campaigns
  * Press releases
  * Performer bios
  * Press slicks
  * Media backgrounders
  * PSA's
  * Media advisories
  * eNewsletter
  * Print and online publication interview bookings
  * Radio and podcast interviews and guest bookings
  * Television and vodcast interview arrangements
  * Web site/digital media, poster, flyer, bulletin, program and ticket copy
  * Event attendance and event-related client representation and travel**
  * Event coverage, backstage interviews for post event press followup
  * Post-event press and review Kits
  
  (**Some services are provided only at additional cost to the client.)

• Artist Representative for Dana C. Chandler, Jr.

  BAPsody in Blue, Inc.

  (Fine Art industry)

  January 2007 — Present (2 years 7 months)

  Exclusive Artist Representative for Prof. Emeritus Dana C. Chandler, Jr., Internationally Renowned Visual Artist and Founder/Former Director of Boston's AAMARP.

• Journalist, Content & Press Writer

  eCopy & Press, LLC

  (Writing and Editing industry)

  August 2008 — November 2008 (4 months)

  Using my 15+ years of professional journalism and A&E media relations experience, I develop and write journalistic-style, profit-driven B2B content, business articles that drive readership and A&E publicity that generates higher ticket sales and attendance at events or increases foundation support, individual donations and volunteer participation to nonprofits by creating media fervor about your organization, client or venue. I specialize in social media publicity campaigns.
  
  Thus, they are ideal for nationally recognized business publications, nonprofits, PR and marketing communications agencies, event venues (sports, theater, dance, music, etc.) and entertainment publicists as well as B2B professionals, firms and established small businesses.
  
  Clients anyplace in the English speaking world are welcomed to contact me about my services, particularly those who are seeking native-English speakers to write press copy or other content for the US market.

• Blogger/Journalist/Writer

  Getting Social Media Savvy

  (Online Media industry)

  September 2008 — November 2008 (3 months)

  This blog took the reader along on my journey as a journalist to a sophisticated understanding of the exponentially-growing world of social media.
  
  As I as gained understanding of how the technology is used to build business and professional relationships and how to maximize social media to grow enterprises and advance careers from a journalist's perspective, the reader benefited from my experience as a blogged about it, usually by telling other people's stories about social media successes.
  
  But, I also talked about my own and others' social media failures because with relationships--which should always be the focus of using social media technology, not the technology--come missteps and they're as important to discuss (as well as how to avoid them) as successes. In order to create true community, I actively encouraged user participation and interact directly with my readers.
  
  I will do the same with my new blog, Getting Publicity Savvy.

• Arts & Entertainment Publicity Agent & Award-Winning Journalist

  Epifany Communications Group, The Business News Reporter, The Write Reporter

  (Entertainment industry)

  January 1996 — November 2007 (11 years 11 months)

  * Designed and executed commercially successful publicity campaigns for celebrities as well as recognized organizations and individuals in the arts.
  * Regular freelance cover and feature article writer for several major national magazines as well as for online publication and newspapers in major markets nationwide.

• Public Affairs Committe Chair, Board of Directors

  W.E.B. DuBois Academy, Cambridge, MA

  (Civic & Social Organization industry)

  July 1995 — June 1996 (1 year)

  * Increased fundraising capacity, community and political support and participation in Organization's activities by overseeing all fundraising, public affairs and community relations activities.
  * Provided board development expertise that increased ability of board to meet objectives.
  * Equipped Program's Executive Director with significant capacity-building technical and managerial capabilities.

• Public Relations & Project Associate

  Women's Institute for Housing & Economic Development, Boston, MA

  (Civic & Social Organization industry)

  January 1994 — October 1995 (1 year 10 months)

  * Applied background in arts management, knowledge of African American art and contacts in black art community to planning and directing all activities of the "Second Annual Art Show Benefit".
  * Facilitated effective fundraising with strong writing and communications abilities.
  * Coordinated production of and authored feature articles for WIHED newsletter.
  * Used personal experiences shared with target population to introduce effective public affairs strategies that increased trust and a more positive connection between Organization and its constituents.

• Public Relations Specialist

  Wellesley College, Davis Scholar Program, Wellesley, MA

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  September 1993 — September 1995 (2 years 1 month)

  * Successfully managed publicity campaign for the "25th Anniversary Celebration of the Continuing Education Program" featuring "Sweeter the Juice" author and alumna, Shirley Taylor Haslip.
  * Wrote feature articles for campus publications and appeared in Program's promotional materials.
  * Served on student and staff committees and program development teams and contributed new student orientation strategies incorporated into following year's orientation programs.
  * Acted as community liaison for College's minority recruitment initiatives and participated in other fundraising and public relations/community outreach activities for Davis Scholar Community.

Dahna Chandler’s Education

• Trinity University-Washington

  Graduate Coursework: Global Competitive Intelligence 2002 — 2002

  I completed coursework in International Business as well.

• University of Maryland University College

  Graduate Coursework: International Business Strategy 1999 — 2000

• Wellesley College

  B.A. , Political Science, Economics , 1992 — 1995

Additional Information

Dahna Chandler’s Websites:

• The Savvy Publicist, LLC
• BAPsody in Blue, Inc.

Dahna Chandler’s Interests:

Publicity writing, media relations strategy, audience development, social media, digital photography, travel, art, theater, dance, music, movies, cooking.

Dahna Chandler’s Groups:

International Association of Business Communicators, Public Relations Society of America, Social Media Club, Society of American Business Editors & Writers, American Society of Business Publication Editors, American Society of Journalists & Authors, Professional Photographers of America, Commercial Photographers International, Cultural Alliance of Greater Washington DC

•    The Networking Community
•    International TV Professionals
•    Inbound Marketers - For Marketing Professionals
•    Consultants Network
•    Showbizjobs.com
•    ThoseinMedia
•    BizBash—Event Planners Gather
•    Documentarians
•    ThoseInFilm (Motion Pictures & Film Industry)
•    Public Relations Society of America (PRSA National)
•    Black Executives Network
•    The Pro Report
•    Music & Marketing
•    LIPW
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    UrbanGospelMixtape.com
•    Public Relations Professionals
•    International Association of Business Communicators (IABC)
•    Digital Marketing
•    Film TV Professionals
•    Communication Arts
•    Social Media Marketing
•    PR Professionals
•    Media Professionals Worldwide
•    Streaming Media Professionals
•    Soroptimist International of the Americas
•    Music and Entertainment Professionals
•    Museum & Art Galleries
•    Business Development Institute (BDI)
•    Public Relations and Communications Professionals
•    Linked Journalists
•    Hooray for Hollyworld!
•    MusicBiz
•    Entertainment Industry
•    Wellesley College Alumnae Association
•    Team & Event Marketers™ :: For promoters of the live experience.
•    Media & Entertainment Professionals
•    Event Peeps: For Live Event Industry Professionals
•    NAPP - National Association of Photoshop Professionals
•    Urban Gospel Media Alliance
•    BlitzTime Speed Networking
•    Brookline High School Alumni

Dahna Chandler’s Honors:

December 2005--New York Association of Black Journalists, "First Place" in the Business/Technology Category for Magazines (over competitor, Business Week) for "Downfall of a Black Syndication Kingpin", investigative cover feature, Black Enterprise magazine's April 2005 edition.

Dahna Chandler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch