Direct Marketing Consultant Emphasizing Sales Results
Dallas/Fort Worth Area
- Current
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- Principal at DMCG, LLC
- Past
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- Executive at The Domain Group
- Senior Direct Marketing Consultant and New Business at Zachry Associates, Inc. (Sole Proprietorship)
- Principal at Grigg and Associates, Inc. (Sole Proprietorship)
- President at William Cook Direct (Part of William Cook Advertising)
- Vice President at Grizzard Advertising
- President at Wyse Direct (Part of Wyse Advertising)
- Director, Corporate Planning at HealthAmerica
- Director of Marketing at National Liberty Corporation for Veterans Life Insurance Company Division
- Account Supervisor at Bozell & Jacobs
- Education
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- Texas Tech University
- Abilene Christian University
- Recommended
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11 people have recommended Ted - Connections
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125
connections
- Industry
- Marketing and Advertising
- Websites
Ted Grigg’s Summary
Direct marketing specialist who has spent millions of dollars for rollouts and testing to generate profits for multiple industries. Results-oriented direct response leader with demonstrated experience, intellectual curiosity and creativity to successfully enter new markets. Visionary thinker who can maintain a long-term, big-picture view, and shape and execute a strong business strategy to achieve competitive advantage and maximize profits. Make sense out of multichannel marketing efforts by leveraging direct response expertise to identify winning strategies and eliminate the losers.
Ted Grigg’s Specialties:
Marketing executive, change agent, direct marketing, direct response, one-to-one marketing, BtoB lead generation, acquisition, retention, testing strategies, database marketing, market segmentation, fundraising, sales / presentation skills, media channels, customer profiling, modeling, technology alignment, project management, business building, product development, strategic planning, multi-industry exposure and outsourcing.
Ted Grigg’s Experience
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Principal
DMCG, LLC
(Privately Held; Myself Only; Marketing and Advertising industry)
October 2002 — Present (5 years 8 months)
The Direct Marketing Consulting Group was set up to provide direct marketing advice, planning and implementation for companies that want to improve the results of their direct response efforts.
Clients include Boy Scouts of America, Olan Mills Photography and DART (Dallas Area Transit), The Dallas Morning News and Blue Cross and Blue Shield of Texas among others.
1. List research and database building for both consumer and business.
2. Test strategy development to maximize rollout potential.
3. Multi-channel campaign planning and implementation for lead generation programs.
4. Turnkey direct mail campaigns (sometimes incorporating off-site telemarketing and permission email support) for both consumer and business-to-business sales.
5. Creative concept development and implementation.
6. Back-end sales analysis.
7. Team building for client companies. -
Executive
The Domain Group
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2004 — September 2004 (4 months)
Directed the Analytic and Media Groups for this small direct mail fund raising advertising agency. Realigned the teams by streamlining operations to improve profits.
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Senior Direct Marketing Consultant and New Business
Zachry Associates, Inc. (Sole Proprietorship)
(Sole Proprietorship; 11-50 employees; Marketing and Advertising industry)
May 1999 — January 2001 (1 year 9 months)
Responsible for establishing the Dallas office for this company based in Abilene, TX. Refocused the Dallas office to support major direct marketing clients based in the South.
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Principal
Grigg and Associates, Inc. (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
January 1985 — December 2000 (16 years)
Independent direct marketing consultant. Clients include Chase Insurance Agency, Florida HealthChoice, Computer Services Corporation, N.W. Ayers & Partners, Walker & Associates, Zachry Associates, Inc.
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President
William Cook Direct (Part of William Cook Advertising)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1996 — 1998 (2 years)
Established this subsidiary company to develop direct marketing capability for William Cook Advertising, the largest regional agency in the Southeast. Clients include Winn-Dixie Supermarkets nationwide and Scott Alarm (a Republic Industries company).
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Vice President
Grizzard Advertising
(Public Company; 51-200 employees; Marketing and Advertising industry)
1991 — 1994 (3 years)
As head of agency resources, increased revenues for this direct marketing production agency by 15% within a period of 18 months to $7 million in sales. Built a new group called “Grizzard/The Agency” by hiring a creative team and account people. Added major, new clients and repositioned Grizzard at a higher strategic level with existing clients.
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President
Wyse Direct (Part of Wyse Advertising)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1988 — 1991 (3 years)
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Director, Corporate Planning
HealthAmerica
(Public Company; 501-1000 employees; Health, Wellness and Fitness industry)
January 1984 — December 1985 (2 years)
Responsible for the Medicare product development and competitive analyses for this company, the largest investor-owned Health Maintenance Organization in the United States.
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Director of Marketing
National Liberty Corporation for Veterans Life Insurance Company Division
(Public Company; 501-1000 employees; Insurance industry)
January 1982 — December 1983 (2 years)
Assigned to stabilize and grow the Veterans $50 million direct response insurance business from an unacceptable profit position to a 13% pre-tax profit level while maintaining the sales volume.
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Account Supervisor
Bozell & Jacobs
(Public Company; Marketing and Advertising industry)
1978 — 1981 (3 years)
Ted Grigg’s Education
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Texas Tech University
French Literature
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Abilene Christian University
BA, French
Additional Information
Ted Grigg’s Websites:
Ted Grigg’s Groups:
Active member of the Dallas Direct Marketing Association
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The DallasBlue Business Network member -
Forbes.com Life member -
Marketing Executives Networking Group member -
Texas Tech Alumni member
Ted Grigg’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
