LinkedInDawn McDaniel

Dawn McDaniel

Marketing enthusiast, progressive thinker, creative and 100% Possibilitarian! Lets raise awareness of your brand!

Winter Haven, Florida
Marketing and Advertising
  1. DARN LLC,
  2. Girls Incorporated of Winter Haven
  1. My Imaginary Friend, Inc.,
  2. X Studios, Inc.,
  3. RedHouse Interactive
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– Present

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Dawn McDaniel was born in Edmonton, Alberta, Canada. At a young age her mom could not figure how how Dawn could memorize every TV commercial, jingle, slogan and logos for different companies. It wasn't until working for a production/post facility that she realized and embraced her passion for the advertising / marketing industry. Dawn's experience ranges from production to post, print, interactive medias (both online and offline) and more.

Dawn brings a unique combination of skill and experience to the field of emerging technology applications. With a background in multi-media concept & design, she offers clients and colleagues the best of two worlds – one where the market demands up-to-the-minute technological expertise…and the other where business only respects success and a proven track record.

Dawn’s range of success is as varied as the clients she’s worked with. From the budget-conscious needs of start ups to the intense requirements of world-class entertainment companies like Universal Studios, Marriott Vacation Club International, EA Sports and more.

In a business world where opportunity evolves and accelerates at the same pace that technology advances, Dawn’s background has prepared her to not only accept innovation but to embrace it. Emerging technological applications that address developing markets need visionaries who see trends, identify favorable circumstances and seize opportunities. Dawn McDaniel has the ability to do all three.

Specialties:Account Management
Social Media and Online Brand Management
Business Development Strategy and Implementation
Digital Project Management / Producer



– Present (2 years 5 months)Florida

DARN LLC owns the trademark for the DARN brand. DARN LLC leases out the DARN brand to other manufacturers of products who what to help raise awareness of farming and agriculture.

DARN Apparel
DARN Apparel is a clothing company for a cause. It carries the mission of all DARN LLC companies to raise awareness of farming and agriculture. Each shirt or hat sold, a dollar of the proceeds will be donated to the county's local youth fair or local farmer in need. Currently looking for new dealers in South Florida and North Florida.

Retail store called DARN Grills and Ranch Supply is a Green Mountain Grill Dealer. Green Mountain is the fastest growing, number one pellet grill in the US and Canada. DARN Grills also offers a wide variety of spices, rubs, barbecue sauces and grilling tools. The ranch side of the business provides quality feed and supplies to farmers and ranchers in the local Polk County area.

Give a DARN
The Give A DARN community helps raise the awareness of farming / agriculture to the youth. We are advocates of the 4H and FFA. Now and days with all the land development seeing cattle and farms / ranches around are rare and there are a lot of children who have never seen a cow, horse, pig, corn field, etc. Sad isn't it. They have no idea how hamburgers are made, all they know is they got it from McDonald's or the local grocery store. They think all the plants at Lowes and Home Depot grow right there in the store. We need to raise awareness to our youth that those things do not just magically appear. Farming isn't for everyone but if you don't know about it, how do you know it's not for you?

Board of Directors

Girls Incorporated of Winter Haven
– Present (3 years 7 months)

Girls Inc. delivers life-changing programs that inspire girls to be strong, smart, and bold. Girls Inc. research-based curricula, delivered by trained professionals, equip girls to achieve academically; lead healthy and physically active lives; manage money; navigate media messages; and discover an interest in science, technology, engineering, and math. The network of local Girls Inc. nonprofit organizations serves 164,000 girls annually at over 1,500 sites in 350 cities across the United States and Canada.

Social Media and Online Brand Management

My Imaginary Friend, Inc.
(3 years 2 months)Winter Haven

My Imaginary Friend LLC specializes in marketing, Social Media and Online Brand Management.

All Services:
- Marketing Consulting
- Social Media and Online Brand Management
- Website Development
- Creative
- Marketing Strategy and Implementation
- Copywriting
- Online Videos

Director of Client Services

X Studios, Inc.
(4 years 5 months)

I started working with X Studios, Inc from day one. I was brought on as their Director of Client Service where I got to work with some amazing clientele that included companies such as NBC Universal, EA, Marriott Vacation Club International, Walt Disney World and Google.

Responsibilities included:
- New Business Development
- Project Management
- Account Management
- Marketing
- Team Building / HR

Account Executive

RedHouse Interactive
(5 years)

Responsibilities include:
. Staying on top of the latest technologies
. Research prospects and make contact
. Educating prospect about company’s capabilities
. Preparing proposals and estimates
. Perform sales presentations
. Maintain client relationship
. Project management.

Flight Attendant

Northwest Airlines
(1 year)

Insured passengers safety and comfort on flights while also keeping up with the ever changing rules and regulations.


Boone High School
(4 years)

Volunteer Experience & Causes

Board of Directors

Girls Incorporated

Opportunities Dawn is looking for:

Causes Dawn cares about:

  • Children
  • Farming and Agriculture

Organizations Dawn supports:

  • National FFA Organization
  • National 4-H Council
  • Juvenile Diabetes Research Foundation
  • Bryce's Buddies


  • Social Media Management
  • New Business Development
  • Account Management
  • Interactive Media
  • Video Production
  • Print Production
  • Audio Post Production
  • Advertising
  • Online Advertising
  • Social Media Marketing
  • Digital Marketing
  • Creative Services
  • Marketing
  • Promotions
  • SMO
  • Entrepreneurship
  • Positive Can-do Attitude
  • Digital Strategy
  • Brand Development
  • CRM
  • Start-ups
  • Social Media
  • Business Development
  • Integrated Marketing
  • Management
  • Website Development
  • Email Marketing
  • See 12+  See less

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