Account Executive at Powell Tate | Weber Shandwick
Washington D.C. Metro Area
Account Executive at Powell Tate | Weber Shandwick
Washington D.C. Metro Area
I am a public affairs professional working for Powell Tate | Weber Shandwick on behalf of clients such as the Medical Imaging & Technology Alliance, the Council for Biotechnology Information and The Coalition for Pulmonary Fibrosis.
I've also worked as a public relations freelancer assisting businesses and non-profits in their public relations efforts by developing and implementing communications plans, media relations strategy and creating impactful events.
Twitter: @deborahdawn
healthcare communications, public affairs, non-profit PR, media relations
(Public Relations and Communications industry)
June 2008 — Present (1 year 2 months)
(Public Relations and Communications industry)
September 2007 — Present (1 year 11 months)
•Pitching stories to local and national media resulting in hits in prominent media such as the St. Paul Press, the Contra Costa Times, Oakland Tribune and Coastal Living Magazine
•Writing articles published in local print media to serve client needs
•Event promotions and coordination
•Past and present clients include Frost Bank, the National Hispanic Institute, Gel Pro and BabbleSoft
(Non-Profit; Non-Profit Organization Management industry)
April 2003 — Present (6 years 4 months)
•Communicating with media personnel in traditional and digital media outreach efforts resulting in online coverage and a long sought after prominent local media profile
•Maintaining a blog to reach out to potential volunteers and digital media: www.abiglittleblog.blogspot.com
•Developing partnerships with prominent businesses for events
•Volunteering with at-risk youth
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
January 2008 — June 2008 (6 months)
•Building relationships with traditional and digital media personnel resulting in extensive coverage in print outlets such as the Star Tribune and Daytona News-Journal and prominent digital media
•Researching and presenting for a new business pitch for a prominent technology company based in Austin, TX
•Preparing executives for television interviews
•Assisting with crisis planning strategy and research for a national agribusiness association
•Participating in publicity campaign events for clients including a week long schedule of events for a prominent technology company during the South by Southwest festival
•Developing a successful original event idea now being evaluated for a nationwide roll-out
•Researching media outlets and creating media lists
•Clients included the National Mango Board, The California Table Grape Commission, ChaCha, AT&T and more
(Marketing and Advertising industry)
April 2006 — June 2007 (1 year 3 months)
This position required both internal and external communications, media relations and event planning. Our largest event centered around the opening of the Austin office of the National Center for Missing and Exploited Children and featured First Lady Laura Bush as co-chair and speaker.
(Government Agency; Public Relations and Communications industry)
September 2005 — December 2005 (4 months)
I edited communications, monitored media, provided in-depth research and communicated with members of the press in the Press Office of the Vice President.
(Public Company; Broadcast Media industry)
January 2005 — May 2005 (5 months)
I screened callers, interviewed guests, performed sound editing, developed website content and did remote location boradcasting.
English , 2002 — 2005
Literature - especially Southern, post-colonial and children's
Austin Poetry Slam, ProductCamp Austin, BarCamp Austin 4