Don Lenehan

Current

• Owner & President at CertaPro Painters of Richardson

Past

• SVP of Marketing and Content & Creative Services at Symon Communications
• Marketing Consultant at Parago
• President, Dallas at MARC USA Advertising

• President at MARC USA/Dallas
• President, Dallas at MARC USA
• EVP, CMO at Le*Nature's Inc
• SVP, Director of Client Service at CJRW Outmarketing
• SVP, CMO at Royal Crown
• VP of Marketing at CNN
• Group Brand Director at The Coca-Cola Company
• SVP Management Supervisor at SSC&B Lintas
• VP Management Supervisor at Interpublic Group of Companies
• Account Supervisor at Ogilvy & Mather
• Account Executive at Compton Advertising

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Education

• Columbia University - Columbia Business School
• Brown University

Recommended

21 people have recommended Don

Connections

325 connections

Industry

Consumer Services

Websites

• My Blog
• My Company

Don Lenehan’s Summary

• Career foundation of 14 years of client service in blue chip NYC advertising agencies working with Proctor & Gamble, Kraft/General Foods, Kimberly-Clark, The Block Drug Company, Peugeot, Heineken, and The Coca-Cola Company.
• Marketing leadership positions at The Coca-Cola Company, CNN, Royal Crown and Symon Communications. I have managed a $185 million budget, supervised 40 people, had P&L responsibility and reported directly to the CEO for the last 15 years.
• Rare Breadth of Experience in B2C and B2B, Major Corporations and Smaller Entrepreneurial Businesses, and All Aspects of Marketing (agency, corporate, media and digital communication technology)
• I have had general management responsibilities, launched new businesses, attracted new clients, helped engineer turnarounds, built high performance teams, participated in acquisitions and prepared for an IPO.

I've demonstrated that I have the experience, expertise, creativity, persuasiveness, team-building and general management skills to help any type of business raise the effectiveness of their marketing and sales efforts to new heights.

Don Lenehan’s Specialties:

Branding, marketing, advertising, new product/service and packaging development, collateral development, promotions, lead generation, trade shows, sports and entertainment marketing, creative services, interactive marketing, PR, guerilla marketing, packaging, Internet marketing, web site development, turnaround expertise and event marketing.

Don Lenehan’s Experience

• Owner & President

  CertaPro Painters of Richardson

  (Executive Office industry)

  July 2009 — Present (6 months)

  I've purchased the CertaPro Painting franchise for Richardson, TX, W. Garland and NE Dallas.

• SVP of Marketing and Content & Creative Services

  Symon Communications

  (Privately Held; 51-200 employees; Computer Software industry)

  February 2007 — May 2008 (1 year 4 months)

  Hired to broaden Symon’s traditional focus on employee-facing digital signage and build its reputation as a consumer-facing retail digital signage company. Dramatically enhanced the marketing for Symon’s suite of hardware and software products and services and led the company’s push into consumer-facing retail digital signage. Directly supervised Symon’s Creative and Content Services groups and increased combined revenues by over $400k. Helped achieve 22% corporate revenue and profit growth in 2007. Managed strategic partnerships and alliance programs with Microsoft, Avaya, Cisco, Nortel and other major resellers and technology partners.

• Marketing Consultant

  Parago

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  August 2006 — November 2006 (4 months)

  Hired by CEO to develop business and marketing strategy for broadening the promotion service offerings of this leading technology-based rebate-processing firm operating in a declining market receiving adverse publicity. Developed a strategic plan to diversify Parago into faster growing marketing service businesses. Led RFP process to select PR agency.

• President, Dallas

  MARC USA Advertising

  (Consumer Goods industry)

  2003 — 2006 (3 years )

• President

  MARC USA/Dallas

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  March 2003 — August 2006 (3 years 6 months)

  Recruited to take over presidency of poorly performing and unprofitable Dallas office of MARC’s five office network. Achieved a financial turnaround (from losing $1 million to breaking even) with core group of clients: Safety Kleen Systems, Peterbilt, Samsung (mobile phone division), Corner Bakery Café, Stemco and Medical Center of Arlington.

• President, Dallas

  MARC USA

  (Consumer Goods industry)

  2003 — 2006 (3 years )

• EVP, CMO

  Le*Nature's Inc

  (Food & Beverages industry)

  March 2002 — August 2002 (6 months)

  Recruited to lead brand building efforts of privately-owned $100+ million bottled water company in the process of rapid expansion. Built non-traditional guerilla marketing sampling program designed to drive traffic to new web site. Developed new vitamin-enhanced water brand (AquaExtra). Worked with investment bankers preparing for an IPO.

• SVP, Director of Client Service

  CJRW Outmarketing

  (Marketing and Advertising industry)

  July 1998 — September 2001 (3 years 3 months)

  Hired to assist in transforming this $50 million marketing and communication firm in Little Rock from local to national presence. Supervised professional staff at with national clients such as Alltel, Medtronic Sofamor Danek and Beverly Enterprises in addition to many Arkansas-based clients. Spearheaded launch of company’s Internet Division. Key role in branding and launching Nutripeak.com, start-up eCommerce nutrition supplement retailer.

• SVP, CMO

  Royal Crown

  (Food & Beverages industry)

  December 1993 — July 1997 (3 years 8 months)

  Recruited to rebuild RC’s marketing department and turnaround this $120 million revenue soft drink company. Reinvigorated all brands and developed marketing programs that would impact consumers, retailers (food, drug, mass and convenience), bottlers and food service partners such as Arbys. Won Cannes Silver Lion for RC ads, promotion industry awards for RC’s Harley-Davidson and FOX NFL tie-ins and Addy awards (and generated major PR impact) for edgy Kick campaign (Mountain Dew competitor).

• VP of Marketing

  CNN

  (Public Company; 10,001 or more employees; TWX; Broadcast Media industry)

  March 1992 — December 1993 (1 year 10 months)

  Established first consumer marketing department for CNN with responsibility for building ratings and enhancing ad revenues. Coordinated diverse marketing activities in the US and around the world directed at viewers (B2C), advertisers and cable operators (B2B). Managed co-promotions with advertisers of CNN sports and lifestyle programs. Developed strategic partnerships with major corporations (AOL, TCI, Time Warner and Regional Bell Operating Companies) that wanted to utilize CNN’s library of video content.

• Group Brand Director

  The Coca-Cola Company

  (Public Company; 10,001 or more employees; KO; Consumer Goods industry)

  August 1988 — September 1991 (3 years 2 months)

  Developed marketing plans and budgets. Managed the advertising, media, promotion, packaging and research for all cola products (Coke, Diet Coke, Cherry Coke, Tab). $185 million budget responsibility. Directly managed three brand groups (12 people), directed efforts of promotion, media, packaging, research, PR, African-American and Hispanic marketing teams and coordinated all programs with fountain sales division and major QSR partners (McDonald’s, etc.). Dramatically improved Coke advertising, winning Mobius Award for Beverage Campaign of the Year and producing famous “Hilltop Reunion” commercial. Managed large stable of agencies (four ad agencies, two promotion agencies and one PR agency).

• SVP Management Supervisor

  SSC&B Lintas

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  March 1984 — August 1988 (4 years 6 months)

  Recruited to "save" troubled Van Munching & Co account (Heineken and Amstel Light brands). Success led to promotion to manage first Tab and then Tab & Diet Coke. Helped make Diet Coke "Brand of the 80"s" according to Ad Age. Enhanced "Just for the Taste of It" campaign by increasing its star power with more high profile celebrities, like Whitney Houston, Pierce Brosnan and Demi Moore. Success led to offer to join The Coca-Cola Company as cola brand director.

• VP Management Supervisor

  Interpublic Group of Companies

  (Consumer Goods industry)

  1983 — 1988 (5 years )

• Account Supervisor

  Ogilvy & Mather

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  March 1978 — March 1984 (6 years 1 month)

  Recruited to work on Country Time Lemonade line extensions as part of General Foods account team. Also managed children cereal new product development projects. Helped win Kimberly Clark account and was rewarded with promotion to that account. Also managed Block Drug Company client. Transferred to Peugeot Motors of America account to obtain first non-packaged goods experience (Won Steve Kelly Award for outstanding print campaign).

• Account Executive

  Compton Advertising

  (Marketing and Advertising industry)

  January 1976 — March 1978 (2 years 3 months)

  Joined after MBA to manage account of Procter & Gamble brand Comet Cleanser. Later promoted to Tide Detergent account.

Don Lenehan’s Education

• Columbia University - Columbia Business School

  MBA , Marketing , 1974 — 1976

• Brown University

  1970 — 1974

Additional Information

Don Lenehan’s Websites:

• My Blog
• My Company

Don Lenehan’s Interests:

building his CertaPro Painters business, exercise, physical fitness, tennis, skiing, golf, fine dining, travel and entertaining, my three wonderful Dalmatians.

Don Lenehan’s Groups:

Former Texas State Communications Chairman for The March of Dimes, Advisory Board Member of the Digital Signage Association, Board Member Men's Tennis Association of Canyon Creek County Club

•    Blue: The DallasBlue Business Network (25,000+ members)
•    DFW Entrepreneur Network
•    Executive Suite
•    Columbia Business School Alums
•    Marketing Executives Group
•    SSC&B/Lintas NY
•    Brown University (1,500+ members)
•    CareerConnection
•    eMarketing Association Network
•    American Advertising Federation (AAF)
•    Chief Marketing Officer (CMO) Network
•    Ogilvy Alums
•    Mobile Marketing & Advertising
•    United States Tennis Association
•    Coca-Cola Current & Former Employees Group
•    Digital Signage Association
•    CMO Executive Network
•    CNN Alumni
•    Ivy Referral Network (IRN)
•    CertaPro Painters
•    Managing a Multi-Generational Workforce

Don Lenehan’s Honors:

Invited to The White House by President Clinton to participate in conference on marketing to young people.

Gold Effie winner in 1990 for Diet Coke campaign.

Mobius awards in 1990 for Coca-Cola Classic advertising

Cannes Silver Lion award in 1994 for RC advertising.

Effie judge in 2005 and 2006.

Don Lenehan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch