Director of Marketing Communications at uShip.com
Austin, Texas Area
- Current
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- Director of Marketing Communications at uShip.com
- Past
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- Director of Marketing & Social Media at Mpire
- Owner and Principal at Sedna Communications, LLC
- Sr. Public Relations Manager at eBay
- Independent PR Consultant at DJPR
- Sr. Public Relations Manager at Yahoo!
- Director of Media Relations at American Basketball League
- Account Executive/Copy Writer at Cavalli & Cribbs
- Media Relations Intern at Pacific-10 Conference
- Education
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- University of Washington
- Recommended
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2 people have recommended Dean - Connections
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222
connections
- Industry
- Internet
- Websites
Dean Jutilla’s Summary
I am a seasoned marketing communications executive from Yahoo!, eBay and rapid-growth online ad network WidgetBucks. The last 10 years of my 17-year career have been immersed in the Internet where I have experience in strategic, innovative thinking, crisis management, branding, media relations, social media, corporate/investor presentations and competitive analysis. My background also includes serving as senior executive counselor, corporate spokesperson, pragmatic entrepreneur and cross-team collaborator.
Dean Jutilla’s Specialties:
Interactive advertising, ad networks, optimization, widgets, e-commerce, marketing communications, public/media relations, social media/networking, blogging/microblogging, issue management, executive counsel, strategic positioning/message development, pop culture trend spotting, entrepreneurship, product innovation, Power Point, WordPress, Blogger, Twitter, YouTube, Facebook, RSS, HTML (basic), Photoshop Elements, Google Analytics, Feedburner, Technorati, Audicity (voiceover)
Dean Jutilla’s Experience
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Director of Marketing Communications
uShip.com
(Privately Held; Transportation/Trucking/Railroad industry)
June 2009 — Present (6 months)
uShip is an online shipping marketplace that connects customers with Transportation Service Providers to make shipping more affordable and efficient. http://www.uship.com
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Director of Marketing & Social Media
Mpire
(Privately Held; Computer Software industry)
July 2007 — May 2009 (1 year 11 months)
Mpire Corporation is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Wash and offers two distinct branded services: WidgetBucks™ and AdXpose™:
* WidgetBucks™ is a vertical shopping ad network that serves 1.5 billion monthly ad impressions through the sites and blogs of over 26,000 publishers. Proprietary performance-driven ad technology called YieldSense™ makes over 17,000 optimization decisions per second, resulting in an average eCPM increase of 50-60 percent for publishers.
* AdXpose™ is patent-pending optimization technology that gives brand marketers and agencies campaign verification and optimization anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements.
During my time with Mpire, I lived in Sedona, Arizona, but visited Seattle monthly. -
Owner and Principal
Sedna Communications, LLC
(Public Relations and Communications industry)
October 2006 — June 2007 (9 months)
Managed 7-8 consumer-facing, Internet-based clients within marketing communications firm. Clients included Yahoo! Media Group, Yahoo! Buzz Marketing, eBay, Mpire, Imagine Sports and Spleak)
• Managed, wrote and edited eBay Pop, a pop culture, trend-spotting blog that tracked current events to consumer buying trends and generated incremental sales volume for eBay
• Helped build Yahoo! brand by securing 120 targeted blog placements that reached four million unique Internet users for Yahoo! Start Wearing Purple, a grass-roots social media marketing campaign -
Sr. Public Relations Manager
eBay
(Public Company; ebay; Internet industry)
September 2004 — September 2006 (2 years 1 month)
Marketing communications leader at the world’s largest online marketplace, serving as PR lead on several eBay categories, including Collectibles, Sports Memorabilia, Sporting Goods and Toys
• Championed eBay’s pop culture PR initiative, tying eBay buying trends to current events. Inserted eBay into Xbox 360 media frenzy, American Idol coverage, Super Bowl memorabilia stories and others. Served as spokesperson.
• Obtained coverage for eBay on the New York Times Sports front page and NBC Sports during the U.S. Open golf tournament by driving the creation of a single sponsorship listing for a little-known first-time U.S. Open golfer
• Solely ran campaign for the $220,000 auction sale of Barry Bonds’ 715th home run baseball on eBay -
Independent PR Consultant
DJPR
(Public Relations and Communications industry)
August 2002 — August 2004 (2 years 1 month)
Managed consumer-facing, Internet-based clients within consultancy. Clients included Yahoo! (Buzz Marketing, Messenger, Sports, Games, Movies) and Coca-Cola
• Assessed and developed Web strategy for Coca-Cola’s global Olympic Torch Relay sponsorship
• Wrote and submitted Yahoo! brand programs to marketing award programs, resulting in several industry honors -
Sr. Public Relations Manager
Yahoo!
(Public Company; YHOO; Internet industry)
January 1999 — July 2002 (3 years 7 months)
Core member of communications team at world’s largest and most trafficked Internet destination. Led daily publicity efforts and media relations for over 20 Yahoo! vertical properties, including Yahoo! Sports, Travel, News, Health, Yahooligans!, Games, Education and Entertainment
• Global Task Force Project Leader for Yahoo!’s publicity efforts surrounding the official 2002 FIFA World Cup Web site; Campaign achieved 1.5 billion media impressions globally for Yahoo!; FIFAworldcup.com logged 2.1 billion page views by 21 million visitors in June 2002
• Expanded visibility of sports sponsorships by developing programs that achieved news coverage, such as getting the Yahoo! Sports-sponsored Skysurf team to jump into then-PacBell Park before a SF Giants baseball game with a helmet camera. Footage produced was provided to (and aired on) every television station in San Francisco, the fifth largest market in the nation -
Director of Media Relations
American Basketball League
(Privately Held; 201-500 employees; Sports industry)
December 1995 — December 1998 (3 years 1 month)
Created and managed media relations department for national, nine-team women’s professional basketball league; managed media directors of member teams.
Achieved coverage on virtually every national network, and Sports Illustrated, and consistently within The New York Times, as well as major market dailies, among others. -
Account Executive/Copy Writer
Cavalli & Cribbs
(Internet industry)
November 1993 — November 1996 (3 years 1 month)
Executed publicity and ad campaigns for clients of public relations, advertising and special events firm
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Media Relations Intern
Pacific-10 Conference
(Educational Institution; Sports industry)
1992 — 1993 (1 year )
Served as front-line media contact and statistician at one of the nation’s highest profile athletic conferences
Dean Jutilla’s Education
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University of Washington
BA , Communications (PR emphasis) , 1988 — 1992
I was a member of Tau Kappa Epsilon fraternity at the UW.
- Activities and Societies:
- I actually discovered my career during my college years at the UW as a Student Assistant in the Sports Information Dept. This involved serving as liaison between student-athletes, coaches, and administrators and the media, as well as developing media guides, overseeing and distributing statistics and travel with the teams, among many other responsibilities. Ultimately, I was hooked and little did I know I'd be doing this -- or some form of it -- for the next 17 years.
Additional Information
Dean Jutilla’s Websites:
Dean Jutilla’s Interests:
Hiking, travel, my family, pop culture, the environment and enjoying great music with friends
Dean Jutilla’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
