Internet Entrepreneur, MarComm Strategist, Product Innovator
Flagstaff, Arizona Area
- Current
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- Director of Marketing & Social Media at WidgetBucks (Parent: Mpire Corporation)
- Past
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- Owner and Principal at Sedna Communications, LLC (Self-employed)
- Sr. Public Relations Manager at eBay
- Independent PR Consultant (Self-employed)
- Sr. Public Relations Manager at Yahoo!
- Director of Media Relations at American Basketball League
- Media Relations Intern at Pacific-10 Conference
- Education
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- University of Washington
- Recommended
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2 people have recommended Dean - Connections
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125
connections
- Industry
- Internet
- Websites
Dean Jutilla’s Summary
Dean Jutilla is Director of Marketing and Social Media for WidgetBucks, the fastest growing ad widget network on the Internet. Dean joined Mpire Corporation, WidgetBucks' parent company, in October 2006, and today oversees all external-facing marketing, public and media relations efforts, including company/product positioning, strategy and messaging. His responsibilities also involve writing and managing the company's blog, as well as participating in and influencing relevant social media conversations.
Dean's 16 years of marketing communications experience include serving as communications executive at eBay (2004-2006) and Yahoo! (1999-2002), and as principal/owner of his own firm. During his time at Yahoo!, Dean's responsibilities involved managing publicity for Yahoo! Sports, Yahoo! Buzz Index, and its FIFA World Cup partnership, and while at eBay, he oversaw marketing communications for eBay Sports, eBay's pop culture outreach, and eBay Collectibles. He also helped spawn, manage and write the blog for eBay Pop, a trend-spotting site that merged eBay buying and selling trends with the world of pop culture.
Dean Jutilla’s Specialties:
Trend-spotting, media strategy and counsel, online content management
Dean Jutilla’s Experience
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Director of Marketing & Social Media
WidgetBucks (Parent: Mpire Corporation)
(Privately Held; 11-50 employees; Internet industry)
July 2007 — Present (11 months)
WidgetBucks is a global, award-winning ad widget network that helps publishers, bloggers and affiliates make money through online advertising. WidgetBucks features contextual ad widgets that track the online buying trends of 100 million shoppers. The parent company of WidgetBucks is Mpire Corporation, whose shopping expertise, market data relationships and proprietary technology serve as the backbone for the network. Mpire continues to offer its core shopping functionality that brings together the Web's most popular shopping sites, such as eBay, Amazon, Shopping.com, Wal-Mart, Target, Gap, Craigslist, and others, to help buyers find the best deals online. Founded in 2005, Mpire and WidgetBucks are backed by Ignition Partners and former eBay executive and Pay Pal angel investor Richard Rock.The company is headquartered in Seattle, but I am based on Sedona, Ariz.
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Owner and Principal
Sedna Communications, LLC (Self-employed)
(Self-Employed; Myself Only; Public Relations and Communications industry)
October 2006 — June 2007 (9 months)
From Sedona, Ariz., I managed a client list consisting of large Internet companies to mid and early-stage startups, including Yahoo!, Mpire.com, ProfileLinker.com and Spleak. Day to day roles included serving as editorial content manager and blog writer for eBay Pop (a site created by Mpire), as well as provide strategic communications counsel, PR campaigns, and media outreach/relations. I was also a beta tester for BuzzLogic, which tracks and quantifies conversations across social media channels.
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Sr. Public Relations Manager
eBay
(Public Company; 10,001 or more employees; EBAY; Internet industry)
September 2004 — September 2006 (2 years 1 month)
Member of eBay’s marketing communications team focused primarily on serving as PR lead for eBay categories (Collectibles, Sports Memorabilia, Toys, Business & Industrial, and others). I managed stand-alone programs, such as eBay Live!, Holiday PR, Pop Culture and high-profile auctions.
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Independent PR Consultant
Self-employed
(Self-Employed; Myself Only; Public Relations and Communications industry)
August 2002 — August 2004 (2 years 1 month)
My client list included both Yahoo! (Buzz Marketing, Messenger, Sports, Games, Movies) and Coca-Cola, where I was responsible for assessing and developing a Web strategy for Coke’s global Olympic Torch Relay sponsorship.
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Sr. Public Relations Manager
Yahoo!
(Public Company; 5001-10,000 employees; YHOO; Internet industry)
January 1999 — July 2002 (3 years 7 months)
During my 3.5 years at Yahoo!, I led daily publicity efforts and media relations for many Yahoo! vertical properties, including Yahoo! Sports, Travel, News, and Health, Yahooligans! and Entertainment. Given the spectrum of properties, I worked on some ground-breaking initiatives (Yahoo!’s first digital music foray) and high-profile events (FIFA World Cup).
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Director of Media Relations
American Basketball League
(Privately Held; 201-500 employees; Sports industry)
December 1995 — December 1998 (3 years 1 month)
Created and managed media relations department for national, nine-team women’s professional basketball league; managed media directors of member teams.
Achieved coverage on virtually every national network, and Sports Illustrated, and consistently within The New York Times, as well as major market dailies, among others. -
Media Relations Intern
Pacific-10 Conference
(Internet industry)
1992 — 1993 (1 year)
Dean Jutilla’s Education
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University of Washington
BA, Communications (PR emphasis), 1988 — 1992
I was a member of Tau Kappa Epsilon fraternity at the UW.
- Activities and Societies:
- I worked as a student assistant for four years in the UW Athletic Department. As such, I attended every Husky home football game for four years, witnessing many of them from the press box at the Husky Stadium. The highlight of this experience was working the sidelines with Sports Illustrated photographer Richard Mackson and holding parabolic microphones for networks broadcasting the games.
Additional Information
Dean Jutilla’s Websites:
Dean Jutilla’s Interests:
Hiking, travel, my family, pop culture, the environment and enjoying great music with friends
Dean Jutilla’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
