Dirk Eschenbacher

Current

• Executive Creative Director / Managing Partner Asia Pacific at Tribal DDB

Past

• Regional Creative Director at OgilvyOne
• Executive Creative Director at OgilvyOne
• Creative Director at OgilvyOne

• Director at thaisite.com Ltd
• Art Director at WOB

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Recommended

7 people have recommended Dirk

Connections

421 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Dirk Eschenbacher’s Summary

Dirk Eschenbacher is an advertising creative director, designer and digital marketing expert based in Beijing, China. Dirk is the Executive Creative Director Asia Pacific with Tribal DDB, one of the world's leading digital agency networks. In this role he creates award-winning campaigns across all media channels, for many top local and international brands in China and throughout Asia. Dirk is a frequent speaker at industry events, judges many local, regional and international advertising award shows and lectures at several Beijing universities on the topics of design, advertising and digital marketing.

Dirk Eschenbacher’s Experience

• Executive Creative Director / Managing Partner Asia Pacific

  Tribal DDB

  (Public Company; OMC; Marketing and Advertising industry)

  November 2007 — Present (2 years 1 month)

  Tribal DDB Worldwide is part of the Omnicom Group Inc, with 56 full‐service offices spanning 36 countries, and 1200 employees. Tribal DDB Asia Pacific is comprised of 17 offices in 14 countries serving local and multinational clients across all areas of digital marketing; strategy, creativity, technical innovation, delivery and analytics.

• Regional Creative Director

  OgilvyOne

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  May 2005 — October 2007 (2 years 6 months)

  Took on additional role of Regional Creative Director OgilvyOne Asia Pacific, leading the creative product of all 14 offices across the region.

• Executive Creative Director

  OgilvyOne

  (Privately Held; Marketing and Advertising industry)

  May 2005 — October 2007 (2 years 6 months)

  Based in Beijing.
  
  An international direct marketing and digital advertising agency based in New York City, and owned by the WPP group. With over 150 offices in 30 countries, OgilvyOne is arguably the largest direct marketing and interactive marketing network in the world. Creative is our most visible product and is, in many ways, the summation of all our marketing thinking.

• Creative Director

  OgilvyOne

  (Privately Held; Marketing and Advertising industry)

  February 2001 — May 2005 (4 years 4 months)

  Creative Director with OgilvyOne / OgilvyInteractive Beijing, China.
  
  An international direct marketing and digital advertising agency based in New York City, and owned by the WPP group. With over 150 offices in 30 countries, OgilvyOne is arguably the largest direct marketing and interactive marketing network in the world. Creative is our most visible product and is, in many ways, the summation of all our marketing thinking.

• Director

  thaisite.com Ltd

  (Information Technology and Services industry)

  1998 — 2001 (3 years )

  Internet Travel Agency start-up based in Koh Samui, Thailand. Individual, group and package tours within Thailand.

• Art Director

  WOB

  (Marketing and Advertising industry)

  1996 — 1998 (2 years )

  WOB is a leading German B2B agency for brand strategy and marketing communications.

Additional Information

Dirk Eschenbacher’s Websites:

• My Company
• My Blog

Dirk Eschenbacher’s Interests:

new technologies, media, creativity, arts, internet, music

Dirk Eschenbacher’s Groups:

Executive Board of Yugong Yishan Cultural Promotions Ltd.
ADC China Ambassador
Oneshow China Board Member

•    Advertising Professional
•    Online marketing
•    Online Advertising Professionals
•    Music 2.0
•    Digital Marketing Inner Circle
•    OgilvyOne & Interactive Alumni Group
•    Media Professionals Worldwide
•    FWA
•    New E-Commerce Opportunity in China
•    Mobile Internet Application (China)
•    Fashion & Apparel
•    Future Social Media
•    China Advertising & Marketing Communications Group [www.littleredbook.cn]
•    China Media Experts
•    Digital Marketing in Asia Pacific
•    TEDx SINGAPORE
•    Spikes Asia, Sept 16-18 2009, Singapore

Dirk Eschenbacher’s Honors:

Awards won
The first Yellow Pencil at D&AD for China
One Silver and a Bronze Cyberlion in Cannes
One Silver in New York Festivals
Silver at the DMA Echo
Gold at the Asia Marketing Effectiveness Awards
Best of Show, Gold, Silver and Bronze at the DM Asia
Best of Show, Gold, Silver and Bronze at the Hong Kong 4A Interactive Awards
Gold, Silver and Bronze at the China 4A Awards
Gold, Silver, Bronze and Best Art Direction at the AdFest

Shows judged
Oneshow Interactive - first judge from China
New York Festivals - board member
AdFest Thailand - Chairman of the Judges for Interactive Competition
China 4A - Chairman of the Judges for Interactive Competition
Times Asia - Chairman of the Judges for Interactive Competition
Hong Kong 4A Interactive and Direct Awards
ClickAwards! Great China - Chairman of the Judges
Kancil Awards Malaysia
Media Spikes - Interactive Jury