
eCommerce Strategist
Greater Boston Area

eCommerce Strategist
Greater Boston Area
eCommerce strategist with over 10 years of experience and proven track record managing strategy and execution of online marketing channels to increase revenue, gross profits and customer acquisition. Solution focused architect directly managing web sites, email marketing, organic search engine optimization (SEO), search engine marketing (SEM), pay per click campaigns (PPC), keyword strategies, affiliate programs, link marketing, product feeds, content creation, tracking programs, conversion strategies and creative projects. Analytic decision maker operating in multi-channel B2C marketing environments.
Complete eCommerce program management. Including site usibility, conversion, email marketing, affiliate marketing, PPC, SEO, link marketing and more!
(Internet industry)
February 2009 — Present (10 months)
Does your web presence, email marketing or pay per click program need help? Are you trying to sell on Amazon.com, start an affiliate program or use video and social media? Located in the great state of NH and serving the greater New England area. We focus directly on your needs to offer effective internet marketing services that increase your online presence and profitability.
(Privately Held; Retail industry)
October 2006 — February 2009 (2 years 5 months)
(Privately Held; 51-200 employees; Retail industry)
May 2005 — October 2006 (1 year 6 months)
(Retail industry)
March 2003 — May 2005 (2 years 3 months)
Retail web site selling outdoor recreation and self protection gear and accessories.
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
January 2002 — March 2003 (1 year 3 months)
(Privately Held; 1-10 employees; Information Technology and Services industry)
September 2000 — November 2001 (1 year 3 months)
Certifications , XHTML, CSS and Graphic Design , 2006 — 2007
BSc , Business Management , 1993 — 1997
Sports, Travel, Electronics
Phi Kappa Theta, eCommerce
Accomplishments:
· NPR NH loved my blog program with Duncraft Catalog that led to a weekly radio program on backyard birding.
· The Catalog Chronicles Blog profiled my use of Video and YouTube for Herrington Catalog.
· Return Path profiled our unsubscribe auto-responder program.
· Authored an article on Email Click-to-Open rates The Click Through Quandary published on Site-Reference.com and re-posted by other online marketing publishers.
· Guest speaker at VT/NH Direct Marketing Association January 2009 conference on Email Marketing in a Down Economy with NCR Email Services. Feedback includes “emails from attendees who thought your subject, knowledge and speaking ability, and genuine manner were top notch!” (Conference Manager Sari).
Frequent contributor to weekly Service in Action calls sponsored by Panel of Peers Conference and Workshop series. Guest roundtable presenter at the annual VT/NH Conference in June 2009.