
Digital Strategist at Visual Jazz
Melbourne Area, Australia

Digital Strategist at Visual Jazz
Melbourne Area, Australia
6 more...
Communications specialist with over 10 years experience in marketing and communications, both agency side and client side. Strong background in both B2C and B2B with extensive experience accross a range of sectors. Specialist experience in online/digital and integrated campaign management (strategic, awareness and tactical). I am used to working at a very high level in a range of environments and am particularly passionate about digital strategy.
Communications planning and execution, digital marketing, Integrated campaign management, Direct marketing, Creative production, Lead/response generation strategies, Project management.
Other skills: Online tracking and measurement, search engine marketing, affiliate marketing, content development and management, user experience analysis, and brand development.
Modern jive and salsa dancing, singing, theatre.
Account Managed the MRM team that won an international DMA Echo Award 2006, IT category for the Microsoft versus Linux ‘Compete’ campaign - the only DMA Echo award that Microsoft won in 2006 across all of their agencies globally. This campaign delivered 66% of targeted partners to the campaign site exceeding the targeted response rate of 10%.
Won a Silver International DMA Award for the Microsoft Small Business Specialist Recruitment Campaign delivering a 58% response rate (unique visitors to the campaign landing page) from an email and direct mail campaign. http://www.dmaawards.org.uk/PDF/2007/Cat1.pdf