Dina Mehta

Current

• Managing Director at Mosoci
• Director at Explore Research & Consultancy (Sole Proprietorship)

Past

• Research Director at IMRB International
• Research Director at IMRB, Bombay, India
• Research Director at IMRB

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Education

• University of Mumbai

Recommended

8 people have recommended Dina

Connections

203 connections

Industry

Market Research

Websites

• My Blog
• My Company

Dina Mehta’s Summary

Full Profile: http://dinamehta.com/profile/ - With a Master's Degree in Sociology, Dina is a qualitative researcher & ethnographer based in Mumbai, India. After 10 years at IMRB International, she established Explore Research & Consultancy in 1998, with clients such as MTV, JWT, Unilever, ESPN, IFTF, JJVC, Greenberg, Midday, HP & Pitney Bowes Inc. She's involved in ethnographic studies including participant observation, studying the impact of technology in rural markets, & following trend setting youth in urban settings. Last year, she co-founded Mosoci (http://mosoci.com/ ) a research & strategy innovation global company which focusses on guiding strategy in a Web 2.0 world.

Her personal blog is Conversations with Dina (http://dinamehta.com/). She has contributed to building several communities on the internet, such as Worldchanging, Tsunami Help, KatrinaHelp, SkypeJournal and Global Voices Online. Dina is particularly curious about social technologies that bring about new ways of communication and collaboration. Her explorations into the social media and social tools space led her to actively contribute to grassroots online disaster relief efforts since the tsunamis devastated parts of Asia in December 2004. Dina is on the Advisory Board of Global Voices Online & is a Sub-Board Member of the Information Program at Open Society Institute.

Presenter & Speaker: Social Tools in Research and Collaboration – Reboot 7 in Copenhagen in 2005, and at EPIC 2005 in Seattle. Part of the Global Voices Summits in 2005 & 2007. Paper on Mobile Spaces at Microsoft Research's Social Computing Summit in Seattle & spoke at BlogHer in San Jose in 2006, on a panel discussion about developing grassroots Communities around Social Tools. Facilitator of the Open Publishing stream at AsiaSource 2 in Indonesia in 2007, and was on a panel discussing Trust in Social Networks and what it means for our societies, at the Womens Forum at Deauville, France in October 2007.

Dina Mehta’s Specialties:

Qualitative research experience, ethnography, learning journeys, ethnography,indian consumer, youth, Social Software, Social Media in accelerating collaboration across virtual teams, and for research.

Dina Mehta’s Experience

• Managing Director

  Mosoci

  (Partnership; Marketing and Advertising industry)

  October 2007 — Present (10 months)

  http://mosoci.com/

• Director

  Explore Research & Consultancy (Sole Proprietorship)

  (Sole Proprietorship; Market Research industry)

  November 1998 — Present (9 years 9 months)

  http://mosoci.com/ is the other company i have co-founded

• Research Director

  IMRB International

  (Privately Held; 501-1000 employees; Market Research industry)

  March 1989 — August 1998 (9 years 6 months)

• Research Director

  IMRB, Bombay, India

  (Market Research industry)

  1989 — 1998 (9 years)

• Research Director

  IMRB

  (Market Research industry)

  1989 — 1998 (9 years)

Dina Mehta’s Education

• University of Mumbai

  MA, Sociology, Psychology, Anthropology

Additional Information

Dina Mehta’s Websites:

• My Blog
• My Company

Dina Mehta’s Interests:

social media, collaboration technologies, qualitative research, ethnography, india, youth, blogs, wikis, social networking services, VoIP, FOSS

Dina Mehta’s Groups:

Global Voices Online, Social Media Collective, AsiaSource2, BlogHer, Worldchanging

Dina Mehta’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch