Dina Mehta

Current

• Managing Director at Mosoci
• Director at Explore Research & Consultancy (Sole Proprietorship)

Past

• Research Director at IMRB International
• Research Director at IMRB, Bombay, India
• Research Director at IMRB

• Research Director at IMRB- PQR

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1 more...

Education

• University of Mumbai

Recommended

9 people have recommended Dina

Connections

343 connections

Industry

Market Research

Websites

• My Blog
• My Company

Dina Mehta’s Summary

Dina is a founder and Managing Director of Mosoci India. With a Master’s Degree in Sociology and a background in anthropology and psychology, she has spent twenty years specializing in qualitative research and ethnography. She set up Explore Research & Consultancy in 1998, which has a portfolio of global clients including Unilever, MTV, JJVC, IFTF, Pitney Bowes Inc., Dell Inc, Intuit, Nokia, The Future Company and Greenberg Research. She is at the forefront of technology trend research in India including learning journeys, and immersions for innovation teams. Dina brings her unique perspective to understanding the emerging social aspects of new technology and the impact of new media on youth and mobility.

From 2003, she has contributed to building several communities on the internet, such as Worldchanging, Tsunami Help, KatrinaHelp, Asia Quake Help, SkypeJournal and is on the Advisory Board of Global Voices Online. Dina is on an Advisor to Global Voices Online and a Sub-Board Member of the Information Program at Open Society Institute. She was selected as a TED Fellows for TEDIndia held in November 2009.

Presenter and Speaker: on Social Tools in Research and Collaboration – Reboot 7 in Copenhagen in June 2005, and at EPIC 2005 in Seattle in November 2005. Paper on Mobile Spaces at Microsoft Research’s Social Computing Summit in Seattle in May 2006. BlogHer 2006 in San Jose, on a Panel discussion on developing grassroots Communities around Social Tools. Was a facilitator of the Open Publishing stream at AsiaSource 2 in Indonesia in Jan 2007 and Info-Activism Camp in 2009, Panel on Trust in Social Networks and what it means for our societies, at the Women’s Forum at Deauville, France in October 2007.

Written articles in mainstream media on blogging, a chapter in the Worldchanging Book and is frequently invited to participate in Radio and TV shows, with media organizations like the BBC World and CNN-IBN.

Dina Mehta’s Specialties:

Qualitative research experience, ethnography, learning journeys, ethnography,indian consumer, youth, Social Software, Social Media in accelerating collaboration across virtual teams, and for research.

Dina Mehta’s Experience

• Managing Director

  Mosoci

  (Partnership; Marketing and Advertising industry)

  October 2007 — Present (2 years 2 months)

  http://mosoci.com/

• Director

  Explore Research & Consultancy (Sole Proprietorship)

  (Sole Proprietorship; Market Research industry)

  November 1998 — Present (11 years 1 month)

  http://mosoci.com/ is the other company i have co-founded

• Research Director

  IMRB International

  (Privately Held; 501-1000 employees; Market Research industry)

  March 1989 — August 1998 (9 years 6 months)

• Research Director

  IMRB, Bombay, India

  (Market Research industry)

  1989 — 1998 (9 years )

• Research Director

  IMRB

  (Market Research industry)

  1989 — 1998 (9 years )

• Research Director

  IMRB- PQR

  (Market Research industry)

  1989 — 1998 (9 years )

Dina Mehta’s Education

• University of Mumbai

  MA , Sociology, Psychology, Anthropology

Additional Information

Dina Mehta’s Websites:

• My Blog
• My Company

Dina Mehta’s Interests:

social media, collaboration technologies, qualitative research, ethnography, india, youth, blogs, wikis, social networking services, VoIP, FOSS

Dina Mehta’s Groups:

Global Voices Online, Social Media Collective, AsiaSource2, BlogHer, Worldchanging, Open Society Institute

•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Ethnography Forum
•    Marketing & Communication Network
•    Qualitative Marketing Researchers and Professors
•    Friends of Forbes India

Dina Mehta’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch