
Director, Interactive Marketing at Publishing Concepts, L.P.
Dallas/Fort Worth Area

Director, Interactive Marketing at Publishing Concepts, L.P.
Dallas/Fort Worth Area
Since 1996 Michael Dillon has worked in one field: the internet. The niche he covered within this field has continually evolved from being a web designer, web marketer, internet strategist, and lately learning how to apply the new generation (Web 2.0) of the social web to overall communication strategies. He has designed and lead internet design, management & strategy projects for such companies as Quadrem, TXU, MedPro and Hewlett Packard.
Internet Marketing
Web Usability and Customer Experience
Internet Program Management
Advertising
Account Management
Strategic Planning
User Interface Design
Client Relations
Research/Development
Database Administration
Corporate Communications
Business/Marketing Analysis
Graphic Design
Writing/Proofreading
(Privately Held; Publishing industry)
May 2009 — Present (3 months)
I serve as the primary lead for PCI's Digital Brand Marketing efforts to drive online sales, new customer acquisition, brand loyalty, as well as customer retention. The position requires the ability to lead and direct overall activities at a strategic level, while consistently and diligently overseeing the day-to-day work against long-term objectives.
I am also responsible for driving PCI's presence on the web leveraging social media such as Facebook, Twitter, Linked-in, etc.
(Privately Held; 201-500 employees; Information Technology and Services industry)
August 2007 — September 2008 (1 year 2 months)
As manager of the responsible for the strategy and execution of all interactive marketing initiatives to include on-line promotions, e-mail marketing, advertising, coupons, customer relationship programs, and search engine marketing.
(Public Company; 1001-5000 employees; CAP; Information Technology and Services industry)
April 2006 — August 2007 (1 year 5 months)
As the Senior E-Commerce Strategist for TXU Energy, my main duties were to conceptualize and manage the strategic aspects of the corporate website operations (B2C and B2B) as well as the infrastructure. Responsibilities include strategic direction and implementation of the company's online commerce for both consumers and business partners and coordination of the various stakeholders of company product divisions and headquarters related with website operations and online commerce.
(Public Company; 10,001 or more employees; Internet industry)
April 2002 — December 2005 (3 years 9 months)
This critical role was responsible for effective project management of all things related to the online business at Hewlett Packard. Working closely with the VP/GM of the Enterprise Solutions division I managed the technical and marketing resources and map them to the business needs of the group. Specifically, I selected, edited and published daily updates to the Intranet and Internet sites, managed the day-to-day relationships with high-profile content partners negotiated and secured promotional links across the network, understand privacy and advertising issues relevant to the target market, planned editorial calendars and conceptualize special packages, prioritized and shepherd production items through development, assisted with the ongoing evolution of the site, and worked with the sales and merchandising teams to maximize revenue opportunities.
(Public Company; 5001-10,000 employees; Internet industry)
April 2000 — April 2002 (2 years 1 month)
This position directed the design, development and implementation of Compaq Telecoms internal corporate intranet web site. This position managed the content editor teams in creating database-loadable content that can be readily updated to reflect new information eliminating need for weekly updates and manages a team of web developers in creating business process tools utilizing the Intranet, have saved Compaq $1 million annually. Major Accomplishments: Creation and deployment of the Compaq Telecoms Intranet web sites which received 332,000 hits weekly, creation of e-newsletter that had a 3,000 person subscriber base, chief technical consultant for video streaming all-company event, project manager for Internet-based applications for the Compaq Telecom Business Operations and Finance teams.
(Public Company; 501-1000 employees; Internet industry)
1998 — 2000 (2 years)
ß Responsibility for this position was to serve as chief Internet strategist and consultant for the company Corporate Internet and Intranet sites (http://www.alliancedatasystems.com). This included leading all development projects, setting the web infrastructure, evaluating new products and technologies and maintaining the web network. Major Accomplishments: Managed web developers and designers in re-structure and design of corporate Internet site, http://www.alliancedatasystems.com. Lead development efforts in implementation of Plumtree Corporate Portal software that now serves as the Corporate Intranet.
(Privately Held; 201-500 employees; Internet industry)
1994 — 1998 (4 years)
ß Responsibility for this position was for developing, directing and maintaining all programs and maintenance for the company Corporate Internet and Intranet sites. In addition, I also managed the activities of the VHA MIS Training department and the corporate technical publications group. Major Accomplishments: Managed development and deployment of Corporate Internet site (www.vha.com) and Corporate Intranet site, was primary member of development and strategy teams for launching VHAseCURE.net® (which has since evolved to become VHA Online), connecting members electronically to each other and to VHA using secure Internet technology. Information Week magazine named it one of the 25 most innovative extranets of 1997. Founded the MIS Training department which trained VHA employees on newest in house and vendor technology and managed the MIS Technical Publications group, which produced manual and online support document for all MIS VHA business applications.
(Non-Profit; 501-1000 employees; Internet industry)
September 1991 — November 1993 (2 years 3 months)
Responsibility for this position was to serve as primary technical documentation writer and editor for the Management Information Systems department. Produced and edited manuals, user guides, newsletters, brochures and training materials concerning technical systems. During my tenure, I won an award for technical writing from the Society for Technical Communications Texas Chapter.
(Public Company; Online Media industry)
1990 — 1991 (1 year)
ß Responsibility for this position was User Guide writer for the OfficeVision software project at the IBM complex in Roanoke, Texas.
Project Management Seminar, Harvard Business School
Microsoft Certified Systems Engineer
Microsoft Certified Professional, Windows 2000
Microsoft Certified Professional, Windows 2000 Server
Microsoft Certified Professional, Windows 2000 Directory Services
Microsoft Certified Professional, Windows 2000 Active Server Directory
Microsoft Certified Professional, FrontPage
Project Leader, Hewlett Packard/Compaq Computer Corporation Internet Mergers Project
Project Leader, VHA Internet Re-Design, 1997.
Project Leader, VHA Intranet, 1997
Project Leader, Windows 95 Roll-out, 1996.
Winner, Best User’s Guide Manual (Writing) Texas Society for Technical Communications Publications Content, 1993
Winner, Best User’s Guide Manual (Editing) Texas Society for Technical Communications Publications Content, 1996