Tom Klein

Current

chief scientist at digital scientists

Past

Managing Director at CMO Partners
Senior Vice President at Inforte
Principal at Zyman Group

4 more...

Education

University of Pennsylvania - The Wharton School
The Wharton School
University of Pennsylvania

2 more...

Recommended

3 people have recommended Tom

Connections

316 connections

Industry

Marketing and Advertising

Websites

Tom Klein’s Summary

Tom Klein has led numerous business strategy, marketing strategy and transformation engagements for Global 1000 companies, including Heineken, Merrill Lynch, Medtronic, Yahoo!, Intuit, Coca-Cola, Host Marriott, James River, ConAgra, Novartis, and Borders.

He is the co-author of Enterprise Marketing Management: The New Science of Marketing (Wiley: 2003).

Tom’s specific areas of expertise include digital strategy (leveraging new media), marketing metrics / marketing dashboards, innovation, brand architecture, connecting marketing across the enterprise, and leveraging enterprise information and technologies.

Tom founded digital scientists, llc in 2007 after the acquisition of CMO Partners. Having worked in marketing metrics for several years, it has become clear that many senior marketers recognize the great transition in marketing - the emergence of online or digital media as the primary vehicle for connecting with customers, employees, and investors. While the trend is clear, the transition path is not.

Digital scientists provides businesses the strategic roadmap that describes how to put digital tools to work to drive sales, volume, and profit growth. . . in other words, how to put things like text messaging (have you seen American Idol), or social networking (MySpace, LinkedIn), or search engines (Google, Yahoo!) to work.

Tom Klein’s Specialties:

digital strategy for marketers, marketing strategy, marketing metrics, web marketing, search engine marketing, marketing reengineering, marketing model development, market segmentation, brand architecture,