Tom Klein

Tom Klein

chief scientist - digital scientists

Greater Atlanta Area

Current
  • chief scientist at digital scientists
Past
  • Managing Director at CMO Partners
  • Senior Vice President at Inforte
  • Principal at Zyman Group

4 more...

Education
  • University of Pennsylvania - The Wharton School
  • The Wharton School
  • University of Pennsylvania

2 more...

Connections
316 connections
Industry
Marketing and Advertising
Websites

Tom Klein’s Summary

Tom Klein has led numerous business strategy, marketing strategy and transformation engagements for Global 1000 companies, including Heineken, Merrill Lynch, Medtronic, Yahoo!, Intuit, Coca-Cola, Host Marriott, James River, ConAgra, Novartis, and Borders.

He is the co-author of Enterprise Marketing Management: The New Science of Marketing (Wiley: 2003).

Tom’s specific areas of expertise include digital strategy (leveraging new media), marketing metrics / marketing dashboards, innovation, brand architecture, connecting marketing across the enterprise, and leveraging enterprise information and technologies.

Tom founded digital scientists, llc in 2007 after the acquisition of CMO Partners. Having worked in marketing metrics for several years, it has become clear that many senior marketers recognize the great transition in marketing - the emergence of online or digital media as the primary vehicle for connecting with customers, employees, and investors. While the trend is clear, the transition path is not.

Digital scientists provides businesses the strategic roadmap that describes how to put digital tools to work to drive sales, volume, and profit growth. . . in other words, how to put things like text messaging (have you seen American Idol), or social networking (MySpace, LinkedIn), or search engines (Google, Yahoo!) to work.

Tom Klein’s Specialties:

digital strategy for marketers, marketing strategy, marketing metrics, web marketing, search engine marketing, marketing reengineering, marketing model development, market segmentation, brand architecture,


Additional Information

Tom Klein’s Websites:

Tom Klein’s Groups:

Rotary Club of Buckhead (Atlanta), Rotary District 6900 Scholarships Co-Chairman

  •    Wharton Technology Network member
  •    Rotary Foundation Alumni member
  •    Goizueta Business School at Emory University member
  •    feed growth! fishing club member
  •    Kraft Alumni Network member
  •    Wharton School MBA & PhD Alumni member
  •    ex-CSC Alumni member
  •    Lauder Institute MBA / AM Alumni Network member

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