Search Engine Optimization Analyst (SEO)
United States
- Current
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- Search Marketing Specialist at Overdrive - www.overdriveinteractive.com
- Past
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- Freelance Consultant at TrustPlus
- eCommerce Manager at Atlantic Technology Group
- Freelance Consultant at Atlantic Technology Group
- Application Integration Tester at Wisor Telecom
- Website Administrator at Traders Broadcast Network
- Education
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- New York Institute of Technology-Old Westbury
- University of Maryland Baltimore County
- University of Maryland Baltimore County
- Connections
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40
connections
- Industry
- Online Media
- Websites
Everett Whitehead’s Summary
Innovative and resourceful thinker with a proven record of building strategies to maximize return-on-investment in an online environment.
Active in many areas of eCommerce since 2002, including search engine optimization, e-sales, social media marketing, affiliate marketing, conversion optimization, and web design. I bring an effective mix of Internet marketing expertise, technical skills, and academic knowledge in to surpass expectations.
Everett Whitehead’s Specialties:
• SEM tools: Google Webmaster Tools, Google Analytics, Google Adsense, Google Adwords, Yahoo! Site Explorer, Webposition Gold
• Web development languages: HTML, CSS, JavaScript, Flash, XML
• Desktop programming languages: Autoit, C, Winrunner
• Software I’ve developed:
1. Program to detect on-site usage of keyword phrases and print report.
2. Program to extract HTML elements critical to SEO from a website and print report.
Everett Whitehead’s Experience
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Search Marketing Specialist
Overdrive - www.overdriveinteractive.com
(Privately Held; Marketing and Advertising industry)
October 2006 — Present (2 years 10 months)
Responsible for planning, implementing, and analyzing client-specific search engine optimization (SEO) plans for high-profile websites, including Zipcar.com, Cognos.com, Authoria.com, Harley-Davidson.com, and Lojack.com.
• Created documents for clients describing search compliant best practices for: HTML sitemap designs, XML sitemaps, custom 404 page design, HTTP 301/302 redirect usage, URL/URI schemas, optimizing PDFs, optimizing for local search, website redesign, optimizing for universal search, developing webpage copy, and Meta and title tag creation.
• Productized company’s paid text link service as an adjunct to natural SEO program.
• Productized company’s website migration service which involves transitioning natural search presence, paid search programs, social media campaigns, and other website assets from on domain to another. -
Freelance Consultant
TrustPlus
(Online Media industry)
August 2006 — September 2006 (2 months)
Contracted to attract Beta testers for a pervasive, online reputation management platform.
• Administered company’s pay-per-click search campaign for Google Adwords, Yahoo Sponsored Search, and Microsoft Adcenter which resulted in a dramatic increase in site registrations over a 30 day period.
• Designed a system to aggregate and search Craigslist RSS feeds for potential Beta testers and send invitations using ethical emailing standards. -
eCommerce Manager
Atlantic Technology Group
(Wireless industry)
March 2006 — June 2006 (4 months)
Manager of a $15K per month eCommerce operation using sales channels composed of eBay, Craigslist, and three online company sales portals.
• Conducted a SWOT analysis and created a comprehensive plan to increase online sales velocity by reorganizing the firm’s eCommerce infrastructure to get merchandise to online marketplaces more efficiently.
• Developed pricing strategies for online auctions, product bundling, negotiation pricing, and bulk purchases to achieve greater selling price for merchandise.
• Directed a redesign of the company website to give it a contemporary layout and make the firm’s service and product offerings more prominent. -
Freelance Consultant
Atlantic Technology Group
(Wireless industry)
February 2006 — March 2006 (2 months)
Contracted to help organization develop eBay sales channel.
• Presented eBay sales best practices and recommendations to increase ad impressions, final selling price, and sales volume of company’s online auctions.
• Later hired as the company’s eCommerce Manager. -
Application Integration Tester
Wisor Telecom
(Privately Held; Telecommunications industry)
December 2004 — March 2006 (1 year 4 months)
Conducted quality assurance tests for Verizon West’s wholesale telephony EDI to ensure existing functionalities or to recommend corrective actions when system enhancements were introduced.
• Coded programs to automatically tag test regression scenarios, extract data from an EDI, and to compare test results to previous baselines, thereby reducing test time by one hour and decreasing potential for error.
• Digitized the paper order forms of telecom companies using XML for inclusion in the Wisor Virtual Front Office application.
• Performed data modeling and provided support to VeriSign for a custom built telephone line provisioning system. -
Website Administrator
Traders Broadcast Network
(Internet industry)
July 2002 — December 2004 (2 years 6 months)
Managed every aspect of an opt-in email broadcasting network for after-market computer parts.
• Designed several pages of the website using HTML and graphics created in Adobe Photoshop.
• Planned and executed email marketing and search engine optimization (SEO) campaigns which increased site membership by 45% within one year.
• Assisted in the designing, testing and implementation of an email broadcast system for heavy metal scrap (HMS1) and other scrap commodities.
Everett Whitehead’s Education
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New York Institute of Technology-Old Westbury
Master of Business Administration , Specialization: eCommerce , 2005 — 2008
• Relevant course work: Introduction to eCommerce, Managerial Marketing, Principles of Internet Marketing, Information Economics and Game Theory.
• Graduation with academic distinction noted on degree. -
University of Maryland Baltimore County
Bachelor of Arts Degree , Psychology and Sociology , 2001 — 2005
• Relevant course work: Computer Programming and Problem Solving, The Practice of Management, Introduction to Microeconomics, Introduction to Entrepreneurship.
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University of Maryland Baltimore County
Non-credit Courses , Web Programming , 2009
- Activities and Societies:
- • Relevant course work: Introduction to PHP and MySQL
Everett Whitehead’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
