Search Engine Optimization Analyst (SEO)
United States
- Current
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- Search Marketing Specialist at Overdrive - www.overdriveinteractive.com
- Past
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- Freelance Consultant at TrustPlus
- eCommerce Manager at Atlantic Technology Group
- Freelance Consultant at Atlantic Technology Group
- Application Integration Tester at Wisor Telecom
- Webmaster / Adminstrative Assistant at Traders Broadcast Network
- Education
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- New York Institute of Technology-Old Westbury
- University of Maryland Baltimore County
- Connections
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23
connections
- Industry
- Online Media
- Websites
Everett Whitehead’s Summary
Innovative and resourceful thinker with a proven record of building strategies to maximize ROI in an online environment. I bring an effective mix of Internet marketing expertise, technical skills, and a full-bodied academic foundation in order to surpass client expectations.
Active in many areas of eCommerce since 2002, including search engine optimization, e-sales, social media marketing, affiliate marketing, conversion optimization and web design.
Everett Whitehead’s Specialties:
SEM tools: Google Webmaster Tools, Google Analytics, Google Adwords, Yahoo! Site Explorer, Webposition Gold, Firebug (Firefox extension for web developers)
Blogging tools: WordPress, Feedburner, Technorati
Web languages: HTML, CSS, JavaScript, Flash, RSS
Desktop programming languages: Autoit, C, XML, Winrunner
Software I’ve developed:
1. Program to detect on-site usage of keyword phrases and print report.
2. Program to extract HTML elements critical to SEO from a website.
Everett Whitehead’s Experience
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Search Marketing Specialist
Overdrive - www.overdriveinteractive.com
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2006 — Present (2 years 1 month)
Responsible for planning, implementing, and analyzing search engine optimization plans for high-profile websites, particularly B2B technology clients and high-profile B2C websites, including Zipcar.com, Cognos.com, Authoria.com, Ncipher.com, Harley-Davidson.com, and Lojack.com.
• Reviewed client websites to develop comprehensive website optimization plans to increase search engine visibility and search engine rankings for target keywords.
• Created documents for clients describing search compliant best practices for: HTML and XML sitemap designs, custom 404 page design, 301/302 redirect usage, URL/URI schema, creating search optimized PDFs, optimizing for local search, website redesign, optimizing images for universal search, and for writing Meta and title tags.
• Designed and executed text link buying campaigns (100k per year). Purchased links on top web properties that drastically increased client websites in search engine rankings for target keywords. -
Freelance Consultant
TrustPlus
(Online Media industry)
August 2006 — September 2006 (2 months)
Contracted to attract Beta testers for a pervasive, online reputation management platform.
• Administered company’s pay-per-click search campaign for Google Adwords, Yahoo, and MSN which resulted in a dramatic increase in site registrations over a 30 day period.
• Designed a system that aggregates and searches Craigslist RSS feeds for potential Beta testers based on strict opt-in criteria. -
eCommerce Manager
Atlantic Technology Group
(Wireless industry)
March 2006 — June 2006 (4 months)
Manager of a $15K per month eCommerce operation using sales channels composed of eBay, Craigslist, and three online company stores.
• Increased online sales velocity by reorganizing the firm’s eCommerce infrastructure to get merchandise to online marketplaces, including eBay and Craigslist, more efficiently.
• Directed a redesign of the company website to give it a more current design and to make the firm’s service and product offerings more prominent. Please view the before (http://web.archive.org/web/20060222170454/http:/www.atlantictechnologygroup.com/) and after (http://www.atlantictechnologygroup.com/). -
Freelance Consultant
Atlantic Technology Group
(Wireless industry)
February 2006 — March 2006 (2 months)
• Presented best practice and a comprehensive plan to increase sales on eBay for a prominent partner of Cingular Wireless (now AT&T) which company still uses today.
• Later hired full-time as the company’s eCommerce Manager. -
Application Integration Tester
Wisor Telecom
(Privately Held; 51-200 employees; Telecommunications industry)
December 2004 — March 2006 (1 year 4 months)
Conducted quality assurance tests for Verizon West’s wholesale telephony EDI to ensure existing functionalities or to recommend corrective actions when system enhancements were introduced.
• Performed data modeling and provided support to Verisign for a custom built service order provisioning system.
• Coded programs to automatically tag regression scenarios, extract data from an EDI, and to more efficiently compare test results to previous baselines; thereby reducing test analysis procedures by one hour. -
Webmaster / Adminstrative Assistant
Traders Broadcast Network
(Internet industry)
July 2002 — December 2004 (2 years 6 months)
Webmaster for an opt-in email broadcasting network for after market computer parts. Managed every aspect of the site, including user’s subscriptions to 17 email lists. Designed several pages of the TBN website using HTML and graphics enriched in Adobe Photoshop.
• Planned and executed email marketing and search engine optimization (SEO) campaigns which increased site membership by 45% within one year.
• Assisted in the designing, testing and implementation of an email broadcast system for heavy metal scrap (HMS1) and other scrap commodities.
• Provided administrative support.
Everett Whitehead’s Education
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New York Institute of Technology-Old Westbury
Master of Business Administration, specialization: ecommerce, 2005 — 2008
• Relevant course work: Introduction to eCommerce, Managerial Marketing, Principles of Internet Marketing, Information Technology and Game Theory.
• Graduation with academic distinction noted on degree. -
University of Maryland Baltimore County
Bachelor of Arts Degree, Psychology and Sociology, 2001 — 2005
• Relevant course work: Computer Programming and Problem Solving, The Practice of Management, Introduction to Microeconomics, Introduction to Entrepreneurship.
Everett Whitehead’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
