Diego Pereda

Current

• Worldwide FreeFlow Product Launch Manager at Xerox Corporation

Past

• Digital Marketing Manager at Xerox Global Services
• System Integration Engineer at Xerox Corporation
• Mechanical Design Engineer at Xerox Corporation

see less...

Education

• Rochester Institute of Technology
• Rochester Institute of Technology
• University of Florida

see less...

Recommended

10 people have recommended Diego

Connections

410 connections

Industry

Information Technology and Services

Websites

• Personal blog (Eng. & Spanish)

Diego Pereda’s Summary

Digital Marketing Manager with deep experience in product development and innovation. Areas of expertise range from concept generation, system engineering and requirement generation to innovative marketing.

I have experience in the Product Development cycle all the way from Benchmarking/Voice of the Customer Activities, System Architecture Generation, Concept Development and Beta Testing to product launch activities. I have also developed and deployed Digital Innovative Strategies to complement and enhance traditional marketing efforts and channels to Launch Products and Services.

Diego Pereda’s Specialties:

Product and Services Innovation, Project Management, Digital Marketing, B2B Blogging, Multilingual (English, Spanish, with basic Portuguese) DFLSS Green Belt Certified

Diego Pereda’s Experience

• Worldwide FreeFlow Product Launch Manager

  Xerox Corporation

  (Public Company; XRX; Information Technology and Services industry)

  September 2009 — Present (3 months)

  Manage the Launch (Market Introduction) process for the FreeFlow SW Suite worldwide from initial launch strategy to early customer tests. Manage multinational customer engagement tests leveraging test data and Voice of Customer (VOC) as a feedback mechanism for program/product readiness. Provide gap analysis and develop plans to close gaps based on customer test prior to product introduction or product launch.

• Digital Marketing Manager

  Xerox Global Services

  (Public Company; 10,001 or more employees; xrx; Information Technology and Services industry)

  May 2007 — September 2009 (2 years 5 months)

  Promote and use Digital Marketing and Innovation tools to enable Xerox Global Services to grow and achieve business objectives. Manage the Strategy worldwide for the XGS website. Introduced the use of blogs as vehicles to showcase Though Leadership in three vertical Industries and as deployment of Industry specific messaging. Championed the use of private online communities with clients to established dialogues about our product and services as well as industry specific needs.

• System Integration Engineer

  Xerox Corporation

  (Public Company; 10,001 or more employees; XRX; Information Technology and Services industry)

  December 2005 — May 2007 (1 year 6 months)

  Manage the integration of Partner devices into Xerox Production Printer. Responsibilities include: writing specification based on customer input, manage all deliverables for program team, working with partners in the far east, specifically South Korea and Japan to develop a finishing module for a prodcution cut sheet printing device.

• Mechanical Design Engineer

  Xerox Corporation

  (Public Company; 10,001 or more employees; XRX; Information Technology and Services industry)

  October 1998 — December 2005 (7 years 3 months)

  Develop mechanical modules for fast cut sheet production equipment. Responsibilities ranged from developing design models and producing prototypes, testing these modules in the lab, develop manufacturing plans and work with electrical and software developers to integrate these moving parts into a large printer device.

Diego Pereda’s Education

• Rochester Institute of Technology

  MS , MPD, Master of Product Development , 2005 — 2007

  GPA: 4.0/4.0

• Rochester Institute of Technology

  MS , Mechanical Engineering , 1999 — 2001

  GPA: 3.6/4.0

• University of Florida

  BS , Mechanical Engineering , 1995 — 1998

  GPA: 3.35/4.0

  Activities and Societies:

  American Society of Mechanical Engineers (ASME)
  Society of Automotive Engineers (SAE)

Additional Information

Diego Pereda’s Websites:

• Personal blog (Eng. & Spanish)

Diego Pereda’s Interests:

Web 2.0 / Social Networking, Digital Marketing Strategies, Product Innovation, Sustainable Development

Diego Pereda’s Groups:

•    Executive Suite
•    Inbound Marketers - For Marketing Professionals
•    ASME (American Society of Mechanical Engineers)
•    Xerox Extended
•    FIRST
•    Network with Gators
•    Social Media Marketing
•    Hispanic Professionals
•    n-tara interactive
•    Xerox Employees Corporate Group
•    Univ. of Florida
•    Webcasting & Webinars Best Practices
•    RIT MPD Alumni
•    Junior Achievement Young Professionals Group

Diego Pereda’s Honors:

PC Literacy: Word, PowerPoint, Microsoft Project, Crystal Ball, Web 2.0, Basic HTML, Social Networking Tools, SDRC Ideas, Pro-Mechanica, AutoCad,Mechanical Advantage, Matlab, Design Space

United States Patent US 7,024,136

Presenter at the 2008 ASME Design Engineering Technical Conference, paper titled:
"An Exploratory Study into Process Failures during the Voice of Customer Process in Product Development"