Diego Pereda

Current

• Digital Marketing Manager at Xerox Global Services

Past

• System Integration Engineer at Xerox Corporation
• Mechanical Design Engineer at Xerox Corporation

Education

• Rochester Institute of Technology
• Rochester Institute of Technology
• University of Florida

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Recommended

6 people have recommended Diego

Connections

245 connections

Industry

Information Technology and Services

Diego Pereda’s Summary

Digital Marketing Manager with deep experience in product development and innovation. Areas of expertise range from concept generation, system engineering and requirement generation to innovative marketing

I have experience in the Product Development cycle all the way from Benchmarking/Voice of the Customer Activities, System Architecture Generation, Concept Development and Beta Testing to product launch activities. I have also developed and deployed Digital Innovative Strategies to complement and enhance traditional marketing efforts and channels to Launch Products and Services.

Diego Pereda’s Specialties:

Product and Services Innovation, Project Management, Digital Marketing, B2B Blogging, Multilingual (English, Spanish, with basic Portuguese)

Diego Pereda’s Experience

• Digital Marketing Manager

  Xerox Global Services

  (Public Company; 10,001 or more employees; xrx; Information Technology and Services industry)

  May 2007 — Present (1 year 6 months)

  Promote and use Digital Marketing and Innovation tools to enable Xerox Global Services to grow and achieve business objectives. Manage the Strategy worldwide for the XGS website. Introduced the use of blogs as vehicles to showcase Though Leadership in three vertical Industries and as deployment of Industry specific messaging. Championed the use of private online communities with clients to established dialogues about our product and services as well as industry specific needs.

• System Integration Engineer

  Xerox Corporation

  (Public Company; 10,001 or more employees; XRX; Information Technology and Services industry)

  December 2005 — May 2007 (1 year 6 months)

  Manage the integration of Partner devices into Xerox Production Printer. Responsibilities include: writing specification based on customer input, manage all deliverables for program team, working with partners in the far east, specifically South Korea and Japan to develop a finishing module for a prodcution cut sheet printing device.

• Mechanical Design Engineer

  Xerox Corporation

  (Public Company; 10,001 or more employees; XRX; Information Technology and Services industry)

  October 1998 — December 2005 (7 years 3 months)

  Develop mechanical modules for fast cut sheet production equipment. Responsibilities ranged from developing design models and producing prototypes, testing these modules in the lab, develop manufacturing plans and work with electrical and software developers to integrate these moving parts into a large printer device.

Diego Pereda’s Education

• Rochester Institute of Technology

  MS, MPD, Master of Product Development, 2005 — 2007

  GPA: 4.0/4.0

• Rochester Institute of Technology

  MS, Mechanical Engineering, 1999 — 2001

  GPA: 3.6/4.0

• University of Florida

  BS, Mechanical Engineering, 1995 — 1998

  GPA: 3.35/4.0

  Activities and Societies:

  American Society of Mechanical Engineers (ASME)
  Society of Automotive Engineers (SAE)

Additional Information

Diego Pereda’s Interests:

Web 2.0 / Social Networking, Digital Marketing Strategies, Product Innovation, Sustainable Development