Experienced Acct Director, Seasoned Online Professional, also w/ Hispanic Market Expertise/Social Networking Experience
Miami/Fort Lauderdale Area
- Current
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- Digital Account Director at Sapient Interactive
- Past
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- Director - Marketing, Strategy & Services at Latin3
- Account Director at Accentmarketing
- Advertising Manager at Walt Disney Parks & Resorts
- Sr. Account Executive at Zubi Advertising
- Account Executive at ViVA Partnership
- Education
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- Rollins College - Crummer Graduate School of Business
- Florida International University - College of Business Administration
- Recommended
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22 people have recommended Diego L. - Connections
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401
connections
- Industry
- Marketing and Advertising
- Websites
Diego L. Naranjo’s Summary
Experienced, ethical, results-oriented marketing/advertising professional with 15+ years of demonstrated skills in strategic planning, advertising, research, trend tracking, market analysis and business development in the US and Latin American markets.
Committed to employee development and effective resource management.
Motivating, resourceful and a very positive-minded strategic thinker who is not afraid of hard work.
Polished public speaker/presenter.
Diego L. Naranjo’s Specialties:
Diverse and well rounded marketing experience in multiple disciplines and markets (Direct Response/Mail, CRM, Public/Media Relations, market research, digital/traditional marketing, B2B/B2C, General US Market, LatAm, US Hispanic, Account Planning, Promotions, Creative Writing).
Confident and seasoned in account management, business development, writing/proposal development, strategic planning.
Highly creative individual with strong, polished writing skills in both English and Spanish.
Diego L. Naranjo’s Experience
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Digital Account Director
Sapient Interactive
(Public Company; 1001-5000 employees; SAPE; Information Technology and Services industry)
August 2007 — Present (2 years)
Single point of accountability within Sapient for a determined set of client relationships mostly rooted in the financial services sector.
Lead organic business development opportunities for account group.
Integrate with complex Client organization to determine unique opportunities and challenges of the markets in which the Client management operate.
Mentor, motivate and coach project team members in all disciplines.
Drive the strategic planning process and integrates multiple agency disciplines that include SEM (PPC), SEO, Display, Creative, Technology.
Lead all Client reporting, testing and research initiatives.
Drive strategic initiatives for clients towards specific measurable business goals.
Responsible for driving commercial contributions towards company growth as well as account profitability.
Review project and creative briefs to ensure overall strategic directions in on-target.
Develop case studies on client’s business as needed. -
Director - Marketing, Strategy & Services
Latin3
(Privately Held; 51-200 employees; Internet industry)
May 2006 — August 2007 (1 year 4 months)
Responsible for achieving the team’s business development objectives and managing senior level client relationships.
Partner with clients to develop integrated marketing solutions that exceed benchmarks. This includes overseeing media recommendations, social networking solutions, RSS, SMS and mobile marketing applications, SEO/SEM and traditional web site and online banner development.
Serve as Agency's resident Hispanic market expert responsible for keeping all US Hispanic Agency reference resources, agency public relations, employee development and training, trend tracking, and representation within Hispanic market professional organizations.
Developed the Employee Enrichment Committee and Plan which was designed to motivate employees and create/promote a better working environment for all.
Managed national and international client portfolio that include: Target, Discovery Networks, General Mills, DISH Network, Microsoft, Visa International, Reebok and Cingular Wireless. -
Account Director
Accentmarketing
(Partnership; 51-200 employees; Marketing and Advertising industry)
April 2002 — April 2006 (4 years 1 month)
Responsible for managing all Hispanic strategic planning (including promotional efforts and execution) implementation and tracking of all General Motors Corporate Diversity brand building initiatives.
Designated leader for managing all agency-wide CRM (Customer Relationship Management) and other direct response initiatives.
For 2 years, managed all regional Hispanic advertising and promotional efforts for Buick, Cadillac, HUMMER and Saab divisions of General Motors. This includes market analysis, sales trending, creative competitive analysis and plan implementation for opportunity markets as well as already active markets throughout the US.
Led team to win a National Golden Addy award for a GM promotional campaign in the top 10 US Hispanic markets.
Managed a happy and productive staff of 6 and responsible for national and regional efforts in a multi-brand portfolio of accounts.
Managed new and organic business development for the Agency. -
Advertising Manager
Walt Disney Parks & Resorts
(Public Company; 5001-10,000 employees; DIS; Hospitality industry)
April 2000 — March 2002 (2 years)
Responsible for all General Market print, collateral, long format brochures and inserts for the Walt Disney World Resort on a national level which included several Hispanic initiatives.
Accountable for the evaluation of Creative Briefs and final creative concepts before implementation.
Assisted in the site redesign and launch of disneyworld.com after the Millennium.
Supervised the creative development for synergistic initiatives with other corporate divisions such as: Disney Store, Disney Store catalog, Disney Credit Card, Disneyland, Disney Club and Disney.com.
Partnered with marketing associates to develop strategic plans that addressed problems such as resort booking gaps.
Managed all general market and bilingual target market promotions for the resort in markets that include: Dallas, Boston, Chicago and Miami.
Received extensive media training in order to represent the resort during special events. -
Sr. Account Executive
Zubi Advertising
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 1998 — May 2000 (2 years 4 months)
Assisted in the creative development and promotional planning/execution of product introductions to the Hispanic consumer for category leader brands such as Ziploc, Shout, Raid, Clean & Clear and Monistat.
Supervised all Raid brand and promotional efforts and assisted in the development of synergistic campaigns and promotional efforts.
Responsible for establishing relationships with key Food, Drug and Mass merchandisers and selling-in co-marketing efforts. Also responsible for maintaining all Agency communication with client’s sales force and assist client in the implementation of efforts.
Supervised and executed pilot promotional programs on regional and national levels with media partners such as The Weather Channel and Univision for SC Johnson and Johnson & Johnson.
Actively collaborated with the business development team. -
Account Executive
ViVA Partnership
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 1996 — April 1998 (2 years 4 months)
Served as Account Executive on the CBS TeleNoticias, Sabre Latin America, CMT Network, and the Miami Fusion Soccer Club.
Diego L. Naranjo’s Education
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Rollins College - Crummer Graduate School of Business
2002 — 2003
Did not complete program due to relocation.
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Florida International University - College of Business Administration
BA , Marketing and minor in Psychology , 1992 — 1996
- Activities and Societies:
- Member of Sigma Phi Epsilon Fraternity - VP of memeber development
Additional Information
Diego L. Naranjo’s Websites:
Diego L. Naranjo’s Honors:
2 time National Gold Addy team leader
Several local and Regional Addys
Quoted in:
Delivery Magazine (U.S. Postal Service Publication)
Marketing y Medios (AdWeek Publication) and AdWeek
People en Español
Hispanic Market Weekly
Ad Age
