LinkedInDiego H. López

Diego H. López

Marketing Manager @ Discovery Communications

Location
Argentina
Industry
Broadcast Media
Current
  1. Discovery Communications
Previous
  1. Fox Latin American Channels,
  2. MTV Networks,
  3. CableVisión - FiberTel
Education
  1. Universidad Nacional de Tres de Febrero
Recommendations4 people have recommended Diego H.
Websites
500+connections

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500+connections
Discovery Communications

Discovery Communications

Marketing Manager @ Ad Sales & Consumer Marketing

– Present

View full profile

Background

Summary

Creative and highly-trained marketing professional with 10 years of experience and in-depth knowledge of pay-TV market in Latin America.

Skills: Marketing Strategy, Project Management, Experiential Marketing, Digital and Conventional Media Integration, Convergence Culture & Research.

Experience

Marketing Manager @ Ad Sales & Consumer Marketing

Discovery Communications
– Present (3 years 4 months)

Responsable for developing, leading and executing an integrated marketing plan for Southern Cone with the objective of increasing the awareness, demand and preference of the complete portfolio of networks including Discovery Channel, Discovery Kids, Discovery Discovery h&h, ID, Animal Planet and TLC.

Marketing Chief @ Ad Sales & Consumer Marketing

Fox Latin American Channels
(2 years 4 months)

Manage the planning, execution and evaluation of marketing and communications campaigns of NatGeo, FOX and FX Channels for FLAC in Argentina, Uruguay, Bolivia and Paraguay.

Broadband Producer @ Digital Media

MTV Networks
(1 year 2 months)

Web Content Manager @ Digital Media

CableVisión - FiberTel
(2 years)

Marketing Coordinator @ Affiliate Sales & Marketing

CableVisión - FiberTel
(4 years)

Produccion

piloto juego de opuesto
(less than a year)

Short Film

Skills

  • Brand Positioning...
  • Marketing Budget...
  • Marketing Research
  • Tracking Studies
  • B2B2C
  • Research Implementation
  • Result Oriented
  • Media
  • Digital
  • Social Media Integration
  • Broadband
  • Converged Communications
  • Team-oriented
  • Team Leadership
  • People-oriented
  • Sales&Marketing
  • Blog Marketing
  • Television
  • Digital Media
  • Digital Marketing
  • Marketing Strategy
  • Email Marketing
  • Entertainment
  • Integrated Marketing
  • New Media
  • Marketing
  • Media Planning
  • Advertising Sales
  • Publicity
  • Google Analytics
  • SEM
  • Online Advertising
  • Community Management
  • Mobile Marketing
  • Interactive Marketing
  • Sponsorship
  • Social Media Marketing
  • Media Buying
  • Google Adwords
  • Mobile Advertising
  • Facebook
  • Radio
  • Advertising
  • Marketing Communications
  • Broadcast
  • Online Marketing
  • Digital Strategy
  • Web Analytics
  • See 33+  See less

Education

Universidad Nacional de Tres de Febrero

Posgrado Industrias Culturales: Claves para su gestión y Desarrollo, Sociología

Instituto Multimeda Da Vinci

Web Design, Web site design and Administration

Universidad del Salvador

Bachelor of Communication (Advertising), Advertisement & Social Communication

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