Didier J. MARY
Experienced marketing communication manager: Strategy - Innovation - Branding (B2B, Travel, Media, Music...)
- Location
- Paris Area, France
- Industry
- Marketing and Advertising
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Didier J. MARY's Overview
- Current
-
- Founder & CEO at Cybear
- Founder - Music Supervisor at CybearSonic
- Manager / A&R at CybearSonic - unLabel
- Manager at Telser SARL
- Blogger at KoToNTeeJ.com
- Past
-
- Technical Product Leader at Microsoft
- Trainer at X-Ray
- Education
-
- Essec Business School Paris
- HEC School of Management
- Babson College
-
(MCP)
-
ETAA
- Recommendations
-
4 people have recommended Didier J.
- Connections
-
500+ connections
- Websites
Didier J. MARY's Skills
- Marketing Communications
- Marketing Strategy
- Corporate Identity
- Audio Branding
- Corporate Branding
- Digital Marketing
- Personal Branding
- Social Branding
- SEO
- Blog Marketing
- Blogging
- Guerrilla Marketing
- Website Building
- Community Development
- Mobile Marketing
- Social Media Marketing
- Creative Services
- Social Media
- Creative Development
- E-commerce
- E-business
- Music
- Music Industry
- Music Licensing
- Sound Design
- Music Consulting
- Music Supervision
- Booking
- A&R
- Travel
- Tourism
- Africa
Didier J. MARY's Summary
* Focus on Internet and intranet technologies since 1996, both inside and outside Microsoft
=> "Masters du Web 98" finalist for an online training Web project
=> "Best Practice" award for the Microsoft Entrepreneur Web site in 2000.
* Started "Cybear" in 1998
- Web Agency / B2B full-service communications firm
- Communication tools (print, offline, online) both for internal and external use.
- Internet and intranet (consulting and analysis, graphic design, development...).
- Translation/supervision of technical books and user guides for Microsoft Press (English to French).
=> Now focused on SEO/SEM, Digital Presence and Social Media (community management).
* Started "CybearSonic" in 2004
- sound and music design agency (TV, film, ad...)
- music supervision
=> Published papers on Brands Identity & Music. Working on "Bands + Brands + Fans"...
=>>> New "unLabel" project
Misc:
- e-tourism solutions (back & front-office) and speaker in conferences/presentations on Web and e-Commerce impact on Travel agencies and Tour Operators.
- Digital Rights Management : involved in MPEG IPMP group from 1998 to 2003, as consultant (ISO JTC1/SC29/WG11).
Specialties
Advanced skills in presenting, training and writing ; Web ergonomics and man/machine interaction (Supportability, Usability) ; SEO/SEM ; Community Management ; media & entertainment innovation/disruption
Didier J. MARY's Publications
-
Identité sonore : chaque image a une couleur sonore
- Marketing-Professionnel.fr
- May 4, 2009
Authors: Didier J. MARYLe son est l’un des véhicules de sensations et d’émotions les plus forts que l’on connaisse et qu’il est « presque » impossible d’empêcher de se diffuser : vous pouvez fermer les yeux pour ne pas voir une image, vous boucher le nez et/ou la bouche pour ne pas sentir un parfum, mais même avec un bouchon auditif dans chaque oreille, les vibrations trouveront le moyen de vous atteindre en parcourant votre corps…
Aussi, l’utilisation d’un design sonore de marque, adéquat et correctement conçu, est un excellent vecteur pour projeter son entreprise vers ses clients, partenaires et collaborateurs et laisser dans leur oreille son empreinte musicale. -
Marques et musique, enfin partenaires ?
- Marketing-Professionnel.fr
- September 6, 2010
Authors: Didier J. MARYBands, Brands & Fans. Voilà un schéma intéressant à explorer dans la période actuelle, où les marques doivent lutter face à leurs concurrents de plus en plus nombreux et où les artistes et groupes cherchent un point d’équilibre suite à l’évolution de l’industrie musicale.
Existerait-il une stratégie à construire qui permette aux uns et aux autres de trouver un intérêt à se « connecter », servant ainsi de relais réciproques, vers une audience conjointe ou partagée ? -
ET VOUS, QU'AVEZ-VOUS PENSÉ DE LA PUB TV DU SNPTV ?
- SNPTV
Authors: Didier J. MARYA l'occasion de la 13ème édition de la Semaine de la Publicité, de la Communication et des Médias, le SNPTV a animé une conférence 100% Pub TV !
Le SNPTV a eu le plaisir de partager son retour d'expérience sur sa toute première campagne TV "La pub télé c'est pour ça qu'on l'aime".
Cette conférence a été animée par Aude Trémedet, Chargée de la Communication du SNPTV avec :
> Didier J.Mary, fondateur et dirigeant de l’agence sonore CybearSonic, qui a fait vibrer la Pub TV du SNPTV avec le titre « Mister H » composé et interprété par Inna Modja.
> Guillaume Barat, Directeur Adjoint du Développement de l'institut d'étude MillwardBrown qui a évalué la manière dont la public a perçu la campagne. -
unLabel, une révolution ?
- CybearSonic
- September 1, 2009
Authors: Didier J. MARYDans les pages qui suivent, relayées sur notre blog KoToNTeeJ.com, nous allons vous expliquer nos réflexions, notre démarche, nos propositions et nos objectifs.
Ce projet a également été présenté pendant 15 jours sur InsightCommunity (en langue anglaise), afin que la communauté autour de ce site puisse apporter son expertise.
Didier J. MARY's Experience
Founder & CEO
Cybear
Privately Held; Myself Only; Marketing and Advertising industry
January 1998 – Present (14 years 1 month)
IT company, multimedia oriented and specialized in marketing and promotional tools development (online, offline, print or event)
* Main customers : Microsoft France, Microsoft Europe, HEC Entrepreneur, Dunod, Groupement (GIE) Carte Bancaire, France Télécom, NetBooster, L’Expansion, L’Entreprise en Solo, Agence Pour la Création d’Entreprises (APCE), Réseau des Boutiques de Gestion, Association des Régions de France, SAGEM, Assemblée Permanente des Chambres de Métiers (APCM), Ordre des Experts-comptables de Paris-Ile-de-France, ACE La Poste, NetIQ, Peugeot, Volvo Trucks – Renault Trucks, Intersport, Canon Europe, Danka, UNCOVAC, ADP, ADP GSI France, ADP Suisse…
Founder - Music Supervisor
CybearSonic
Privately Held; Myself Only; Music industry
February 2004 – Present (8 years)
sound and music design agency (TV, movies, ads, cartoons, radio...) ; production ; publishing
* Main customers: Ellipse Anim, France Animation, Disney Channel, TF1/TPS, D'Ocon Films, Groupe France Télévision, M6, Groupe Canal+, Studio Canal Musique/Universal Music France, Wanadoo, Orange, Microsoft, Veuve Clicquot Ponsardin, Futuroscope, Stade Toulousain, AS Saint Etienne (ASSE), SNPTV...
Manager / A&R
CybearSonic - unLabel
Privately Held; Myself Only; Music industry
July 2009 – Present (2 years 7 months)
I started the "unLabel" project.
Our focus: "World meets Jazz", World Music artists (mainly African at the moment) expanding their musical traditions to Jazz territories.
So far, we've produced:
* Djeli Moussa Diawara, Guinean 32-stringed Kora master
* Alle'sTones, Next Generation Brass Band from Benin
Technical Product Leader
Microsoft
Public Company; 10,001+ employees; MSFT; Computer Software industry
March 1989 – September 1997 (8 years 7 months)
8 years at Microsoft France, as a support engineer (Certified Professional), French localizer and then as Technical Product Leader in charge of Multimedia, Hardware, Home and productivity products:
- Management of a technical support team, both inside (10 people) and outsourced.
- Microsoft PowerPoint & Microsoft Project technical manager (trained to Project Management)
- In charge of audio-visual presentations and events (monthly meetings, Company meetings...).
Contact Didier J. for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
Didier J. MARY's Education
Essec Business School Paris
Media & Entertainment Executive Program
2007 – 2008
From September '07 to February '08, I attended this brand new ESSEC program for executives, focusing on the media & entertainment markets.
Our final presentation was well received, and the group is evaluating the opportunity to "really" launch the new business we proposed...
HEC School of Management
eMBA, HEC Executive MBA
2005 – 2006
Formerly CPA Paris - merged with HEC, the (so far) #1 French Business School.
Babson College
Innovation & entrepreneurship
2005 – 2005
(MCP)
Microsoft Certified Professional
1990 – 1994
ETAA
Electronics
1982 – 1983
Trained to Electronics & Radar
ETAA = Ecole Technique de l'Armee de l'Air (French Air Force)
Didier J. MARY's Languages
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English
(Professional working proficiency) -
French
(Native or bilingual proficiency)
Didier J. MARY's Additional Information
- Websites:
- Interests:
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* digital & social identity/presence * innovation, entrepreneurship, change, * strategy & management, * music "2.0"
- Groups and Associations:
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SACEM ZoneFranche HEC alumni Essec Media alumni
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- Honors and Awards:
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* Microsoft "Best Practice" for the "Entrepreneur" Web site - 2000
* Finalist - "Masters du Web" - 1998
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