Dianne Dixon, CAPM®

Author/Founder at Twitticus Marketing

Marketing and Advertising

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Dianne Dixon, CAPM®'s Overview

  • Founder at Twitticus Marketing/Book Promotions
  • Owner at PG Farms
  • Founder/Managing Director at Xodi Enterprises, LLC
  • Freelance blogger/article writer & Content Manager at Dianne Dixon
  • Social Media Account Manager (FB/TW/G+/LkIn) at Dianne Dixon (Elance: smartbiz38129)
  • Project Coordinator, Mentor Programs(Volunteer) at Project Management Institute

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Dianne Dixon, CAPM®'s Summary

I am currently an author/storyteller with Beau Coup Publishing of both fiction (pen name Palessa - http://amzn.to/1hlEr7H) and non-fiction. I am also building Twitticus Marketing/Book Promotions and learning more about how to gather data, connect with readers, spread the word and other fun avenues. I'm also an online seller and re-burgeoning network marketer. Plate is full and this is good :)

Dianne Dixon, CAPM®'s Experience


Twitticus Marketing/Book Promotions

January 2014Present (9 months) Online Only

As an author, I know how hard it is to get the word out even if you have a great publisher supporting you. For those who realize that the period at end of the last sentence in the manuscript isn't the end but the beginning of getting your book out there, I created Twitticus to help streamline my marketing system so that I can access book lovers all over who want to get to know a new author. I use targeted promotion plans as well as standalone advertising and my plan is to create a specialized site to help authors get the word out.


PG Farms

July 2011Present (3 years 3 months) Jamaica

Growing, marketing and selling medium to high demand vegetables, fruits and herbs to the local market at Farmer's pricing. From Farm to Table. More information to come!

Founder/Managing Director

Xodi Enterprises, LLC

January 2005Present (9 years 9 months)

My own retail company from which I have done business online and offline.

Freelance blogger/article writer & Content Manager

Dianne Dixon

February 2012May 2014 (2 years 4 months) Online only

Ghost writing, creating web content, article writing on a variety of subjects and topics. I have written articles, blog content for clients in the areas of real estate, usability/user interface, project management, health/nutrition, information technology, social media marketing, blogging,

Social Media Account Manager (FB/TW/G+/LkIn)

Dianne Dixon (Elance: smartbiz38129)

March 2012August 2013 (1 year 6 months) Online only

I've found a lot of people want help posting to their social media accounts. I've helped private clients
find and schedule relevant content to FB/Tw/LkIn/G+ on a week-by-week basis for a nominal fee.
They typically like the freedom to respond to fans and followers themselves which builds engagement and keeps the voice of their brand consistent.
I have limited slots open so please let me know if you're interested

Project Coordinator, Mentor Programs(Volunteer)

Project Management Institute

Nonprofit; 201-500 employees; Nonprofit Organization Management industry

April 2010July 2011 (1 year 4 months)

We were tasked with creating the first Online Mentoring program for the South Florida PMI chapter. I was the communication manager as well as "chief documentarian" for the team which achieved beta testing late last year!

Technical Instructor/Corporate Trainer

Productivity Point Global

Privately Held; 11-50 employees; Information Technology and Services industry

January 2011June 2011 (6 months)

Public and Private instructor-led training in a variety of Software Applications as they relate to business function and productivity for professionals and organizations who want to update their skillset
* Facilitate student learning by following the Adult Learning Model: Introduction, Demonstration, Hands-On, Topic Review and Lab
* Prepare course material and attend client conference meetings whenever necessary
* Attend Quarterly Train-the-Trainer sessions

Community Education Instructor

Miami Dade College

Educational Institution; 5001-10,000 employees; Higher Education industry

March 2010May 2011 (1 year 3 months)

Miami Dade College is the largest and most diverse college in the nation. With eight campuses and over 170,000 students from across the world, the College offers over 300 programs of study and several degree options, including vocational, associate, and baccalaureate degrees
Community Education Instructor – Part Time
Teaches Continuing Workforce development non-credit courses to professionals and jobseekers looking to differentiate themselves by updating and adding to their skills
* Prepare and distributes course outline / syllabi to students
* Develop curriculum and lecture
* Maintain accurate attendance records
* Utilize teaching and learning strategies that optimize student performance and interest
* Complies with department and College policies and procedures

Raiser's Edge Database Specialist (Contract)

Creative Staffing

Privately Held; 1-10 employees; Staffing and Recruiting industry

November 2010April 2011 (6 months)

* Input and update constituent data, gift entry, detailed reporting, construct complex queries, exports, and reports and all related information into RE database;
* Determine and analyze the database needs of the development department;
* Develop and enforce data entry guidelines to ensure data quality and consistency and provide input on improving processes as needed;
* Manage batch review and validation process for all gifts;
* Execute queries, imports, and exports of data for analysis and all fundraising efforts;
* Maintain accurate coding in Raisers Edge to ensure tracking of all appeals and cultivation activities ensuring all forms of outreach and communication is tracked accurately and appropriately;
* Create and execute direct mail campaigns, including writing letters, creating mail lists, preparing data merges and fulfillment of mailings;
* Protect and maintain the confidentiality of all donor records and information in accordance with internal policies and privacy laws;
* Track all grants and contacts in RE, maintaining hard copies of all gifts and grant activities;
* Maintain a calendar of reporting deadlines and other follow-up in RE;
* Provide oversight of all funding awards to ensure proper tracking, updates and maintenance of organization-wide development activities with timely updates in RE, Maintain file copies of all awards;

Assistant to Merchandising Manager (Contract)

Starboard Cruise Services

Public Company; 1001-5000 employees; Retail industry

October 2010November 2010 (2 months)

* Liaised with the potential and current vendors to update the assortment and pricing of various products within the Merchandising & Planning module within NAVISION
* Created signage using Adobe InDesign that was to be used by onboard Gift Shop Managers for special promotions such as Travel Retail Exclusives (TRE) and Two-fors.
* Partnered with Inventory Control to maintain data integrity within NAVISION when creating SKUs and UPCs for related LETS items
* Communicated with ships regarding new products, marketing tactics and placed of new products onboard
* Generated Sales reports reflecting Gross Margin and Variance for Merchandising Manager during vendor visits

Inventory Control Specialist (Contract)

Starboard Cruise Services

Public Company; 1001-5000 employees; Retail industry

July 2010October 2010 (4 months)

* Researched and responded to inquiries from various departments within Starboard regarding processed documents
* Sent supporting processed documents to A/R, A/P and Logistics for vendor collection purposes
* Communicated with Ship, Gift Shop Managers, District Managers, Logistics and Corporate Senior Management regarding voyage-related inventory control issues, including but not limited to, missing Inventory Adjustments, DC Discrepancy reports, DSDs and Reverse Logistics
* Created MS Excel reports and updated the NAVISION ERP tracking system with information about vessel transfers, discrepancies, delivery confirmations and shipment statuses.
* Maintained a sequential Transfer and Discrepancy log for each vessel using MS Access 2007, ensuring that all vessel transfers and discrepancies are accounted for prior to vessel’s physical inventory

Star Selling Ambassador - Supervisor (Seasonal Part Time)

Macy's at the Falls

Public Company; 10,001+ employees; M; Retail industry

November 2009December 2009 (2 months)

Worked with the Executive in Charge (EIC) to assess staffing, recovery, and maintenance concerns for the entire store. Participated in the creation for the action plan for the day which included:
*Ensuring proper staffing of departments using the area walk report
*Flexing customers to open registers when there is a line
*Managing change for registers and STIMS for STAR Rewards
*Assisting sales associates in resolving customer service issues and system overrides
*Managing selling floor maintenance, recovery, cash wrap supplies and fitting rooms for the entire store

Human Resources/Sales Associate


October 2008June 2009 (9 months)

Access to America’s largest Dental Network providing affordable Dental and Optical coverage for your entire family, which are up to 60% lower than customary fees
*Utilized creative advertising methods to find applicants and enrollments by consistently advertising on free, heavy traffic websites
*Interviewed and hired applicants based qualifications and readiness to work from home for ASP

Strategic Marketing Analyst


Public Company; 10,001+ employees; M; Retail industry

March 2006April 2009 (3 years 2 months)

Generated detailed weekly sales and ad hoc reports year round for Men's, Cosmetics/Fragrances/Home Puerto Rico Families of Business (FOB) – Total Sales Volume: $816M
*Strategized and developed plan of action that implements advertising changes to improve FOB Return on Investment (ROI) while improving sales and market share, which exceeded planned sales by 18% on the first day of business
*Pioneered award winning mobile media campaign
*Analyzed advertising effectiveness of all implemented strategies, resulting in 10% lift FOB lift sales and improved ROI from 2:1 to 3:1
*Recommended media usage by researching, compiling and presenting outside data regarding customer behavior and potential sales opportunities by market.
*Improved established methodology by creating new formats that led to better understanding of how an FOB performed during a storewide event versus Previous Year and Plan as well as media mix influence.

Independent Sales Associate

RTAZ Consulting Inc

January 2003December 2005 (3 years)

Independent Sales Associate
Managed and completed multiple projects for a variety of RTAZ clients
*Generated web design proposals for prospective clients
*Managed web design projects and updated clients when necessary about project progress
*Wrote detailed technical procedures manual for RTAZ Clientele
*Designed multiple client sites using Auction scripts
*Researched and implemented online marketing campaigns including PPC and Search Engine Optimization (SEO) in order to drive traffic and sales

Project Enthusiast


Privately Held; 51-200 employees; Architecture & Planning industry

January 2003October 2004 (1 year 10 months)

Project Enthusiast
Assisted small firms to refocus their energy to take on more clients, mid-size firms to re-allocate resources to projects that will generate more billable hours and large firms to improve margins and efficiencies on projects of all sizes
*Initiated contact with Miami-based architectural firms using multiple marketing methods
*Incorporated industry drafting standards under the aegis of the lead architect.
*Executed quality control measures for every project by communicating client needs to the drafting team.

Coordinator, Computer Applications & Systems Engineer

Florida International University

Educational Institution; 1001-5000 employees; Higher Education industry

April 2000November 2002 (2 years 8 months)

Coordinator, Computer Applications
Managed Computer Services and provided specialized information technology systems support for
the Vice President, Directors, Managers and Coordinators within the Division of University
Advancement (UA) and the FIU Foundation Office.
*Maintained System Data Integrity and Security for the Division by upgrading servers and Microsoft Operating Systems.
 Technically supported the Division as designated Information Resource Management liaison
*Coordinated and successfully migrated computer systems for the Division of UA and the FIU Foundation Office.
*Developed and conducted systems studies to determine service level demands and requirements; collected and analyzed data as appropriate.
*Restructured Division website and trained end users on Raiser’s Edge Constituent Relationship Management (CRM) database

Dianne Dixon, CAPM®'s Publications

  • Jamaican Food Min-E-Book

    • Smashwords
    • February 2012

    Fun, min-e-book is designed to give you some great and useful information on what some of these foods look like, taste like and how to cook some common Jamaican dishes. You will definitely earn the respect of some of your Jamaican friends when you show them what you can do!

  • Knowing, Loving, Embracing The Pinnerspere: A BIIBx Guide to Navigating Pinterest

    • August 2012

    Pinterest has tens of millions of unique visitors a month whatever you do is seen by a lot of people who can choose to like it, repin it on their board and/or make a comment. So how do you navigate and track this social media juggernaut? Check out the BackIIBasix guide to Pinterest: Knowing, Loving & Embracing Your Pinnersphere.

  • Weight Loss Herbs & Health

    • Beau Coup Publishing
    • December 2013

    Researched articles about food and how certain foods affect the body. This includes my own experience as well

Dianne Dixon, CAPM®'s Skills & Expertise

  1. Social Media
  2. Social Media Marketing
  3. Custom Facebook Pages
  4. Pinterest
  5. Twitter
  6. Facebook Fan Page Creation
  7. Entrepreneurship
  8. Social CRM
  9. Metrics Reporting
  10. Critical Thinking
  11. Helping Clients Succeed
  12. Project Coordination
  13. Experiential Learning
  14. Life Transitions
  15. Article Writing
  16. Blogging
  17. Web Content
  18. Microsoft Office 2007
  19. Data Analysis
  20. Independent Thinker
  21. Maintaining A Positive Attitude
  22. Strategy
  23. CRM
  24. Marketing
  25. Training
  26. Advertising
  27. Customer Service
  28. Social Networking
  29. Email Marketing
  30. Web Design
  31. SEO
  32. Magazine Articles
  33. WordPress

View All (33) Skills View Fewer Skills

Dianne Dixon, CAPM®'s Education

Florida International University

BS, Computer Engineering


Full Time with BellSouth Telecommunications for two consecutive semesters as a Technical support manager

Activities and Societies: Society of Women Engineers (SWE) Secretary and Newsletter editor Institute of Electrical and Electronic Engineers (IEEE) Engineering Student Coucil (ESC) Lifetime member of Eta Kappa Nu (HKN) Electrical and Computer Engineering Honor Society Member of FIU Student Health Advocates for Peer Education (SHAPE) where I co-organized the FIU Health and Wellness Expo and conducted health seminars During my college tenure I was involved in multiple volunteer activities

Coral Gables Senior High


Was a part of the International Baccalaureate (IB) Magnet Program

Dianne Dixon, CAPM®'s Additional Information


Social Media (including Facebook, LinkedIn, Twitter, Pinterest and all that comes with them), creating financial abundance, vacationing, cooking, movies, blogging, growing what I eat, entrepreneurship, women's rights

Groups and Associations:

Miami Dade Animal Services Volunteer 2007 & 2008 Special Olympics Volunteer for Macy’s Partners In Time (PIT) at Miami Dade College Florida Certified 5-20 Independent Claims Adjuster License #P207573 CompTIA Project+ Certified Project Manager PMI Certified Associate in Project Management (CAPM®) Microsoft Office Specialist Master - Excel 2007, Access 2007, Word 2007 & PowerPoint 2007

Honors and Awards:

2008 SAMMY (Macy’s Outstanding Achievement) Award – Mobile Marketing WAP project

Contact Dianne for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • getting back in touch

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