Dianna Huff

Current

• B2B Marketing Consultant & Copywriter at DH Communications, Inc. (Sole Proprietorship)

Past

• Adjunct Professor -- Instructor, Marketing Writing at Northeastern University
• MarCom Specialist at Varian Associates
• Business Manager at Precision Technical Sewing, Inc.

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Education

• California State University-Hayward
• California State University-Hayward

Recommended

19 people have recommended Dianna

Connections

328 connections

Industry

Marketing and Advertising

Dianna Huff’s Summary

A proven, award-winning B2B marketing communications expert with over 20 years of experience working for small and large industrial companies -- from hands-on production work to business administration and marketing communications consulting.

Specialities include working with B2B companies or department teams to develop marketing strategy and content for a myriad of project types: Websites, e-newsletters,and integrated online/offline lead generation campaigns.

Dianna Huff’s Specialties:

* All aspects of B2B marketing communications: Search engine optimization, email marketing, Web content, project management, marketing strategy, and lead generation.

* Thorough knowledge of manufacturing and industrial processes.

* Small business administration coupled with corporate marcom background.

Dianna Huff’s Experience

• B2B Marketing Consultant & Copywriter

  DH Communications, Inc. (Sole Proprietorship)

  (Sole Proprietorship; Marketing and Advertising industry)

  August 1998 — Present (11 years 4 months)

  Specializing in B2B marketing communications consulting and SEO copywriting.

• Adjunct Professor -- Instructor, Marketing Writing

  Northeastern University

  (Higher Education industry)

  September 1998 — June 2003 (4 years 10 months)

  * Graduate level English course for those pursuing a career in technical or marketing writing
  
  * Responsible for developing curriculum and choosing class materials
  
  * Topics included writing all types of print and electronic material

• MarCom Specialist

  Varian Associates

  (Public Company; 1001-5000 employees; VAR; Medical Devices industry)

  October 1995 — June 1998 (2 years 9 months)

  * Project Manager for collateral, direct mail pieces, ads, and trade show materials for US and International business units and offices
  
  * Editor / project manager for two product newsletters (English and several translations) for worldwide distribution
  
  * Worked with all levels of management, outside vendors, PR agency, and in-house designers to define and communicate key messages
  
  * Managed six figure marketing communications budgets for two business units
  
  * Managed development of business unit's first Website, including content, design, and structure
  
  * Responsible for PR and technical article placement; facilitated communication between contract writers, editors, and product managers. Wrote new product releases.

• Business Manager

  Precision Technical Sewing, Inc.

  (Textiles industry)

  August 1988 — September 1995 (7 years 2 months)

  * Initiated, developed, and carried out marketing plan which resulted in a 20% increase in sales in 1994
  
  * Produced promotional materials and corporate manuals
  
  * Liaison between clients, outside vendors, and in-house designers
  
  * Managed all aspects of business administration including bookkeeping, customer relations, job costing, and production scheduling
  
  * Quoted and sold custom jobs

Dianna Huff’s Education

• California State University-Hayward

  MA , English , 1988 — 1993

• California State University-Hayward

  BA , English , 1981 — 1986

Additional Information

Dianna Huff’s Groups:

NEDMA -- New England Direct Marketing Association, Business Marketing Association, California State University East Bay (Hayward) Alumni Association, SEMNE, SEMPO

•    On Startups - The Community For Entrepreneurs
•    Inbound Marketers - For Marketing Professionals
•    Business Marketing Association
•    B2B Marcom
•    NEDMA - New England Direct Marketing Association
•    B2B Online Marketing
•    California State University, East Bay Alumni
•    B2B Marketing
•    SEMNE
•    B2B Social Media
•    Friends of High Tech Connect
•    B2B Lead Generation Roundtable

Dianna Huff’s Honors:

Three IABC Silver Quill Awards for Marketing Writing, E-Newsletters, and MarCom Campaigns
Three Gold MarCom Creative Awards for E-Newsletters and Web Copywriting
Accredited Business Communicator (ABC)

Dianna Huff’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• getting back in touch