Expert B2B MarCom Consultant & Copywriter
Greater Boston Area
- Current
-
- B2B Marketing Consultant & Copywriter at DH Communications, Inc. (Sole Proprietorship)
- Past
-
- Adjunct Professor -- Instructor, Marketing Writing at Northeastern University
- MarCom Specialist at Varian Associates
- Business Manager at Precision Technical Sewing, Inc.
- Education
-
- California State University-Hayward
- California State University-Hayward
- Recommended
-
14 people have recommended Dianna - Connections
-
274
connections
- Industry
- Marketing and Advertising
- Websites
Dianna Huff’s Summary
A proven, award-winning B2B marketing communications expert with over 20 years of experience working for small and large industrial companies -- from hands-on production work to business administration and marketing communications consulting.
Specialities include working with B2B companies or department teams to develop marketing strategy and content for a myriad of project types: Websites, e-newsletters,and integrated online/offline lead generation campaigns.
Dianna Huff’s Specialties:
* All aspects of B2B marketing communications: Search engine optimization, email marketing, Web content, project management, marketing strategy, and lead generation.
* Thorough knowledge of manufacturing and industrial processes.
* Small business administration coupled with corporate marcom background.
Dianna Huff’s Experience
-
B2B Marketing Consultant & Copywriter
DH Communications, Inc. (Sole Proprietorship)
(Sole Proprietorship; Marketing and Advertising industry)
August 1998 — Present (11 years)
Specializing in B2B marketing communications consulting and SEO copywriting.
-
Adjunct Professor -- Instructor, Marketing Writing
Northeastern University
(Higher Education industry)
September 1998 — June 2003 (4 years 10 months)
* Graduate level English course for those pursuing a career in technical or marketing writing
* Responsible for developing curriculum and choosing class materials
* Topics included writing all types of print and electronic material -
MarCom Specialist
Varian Associates
(Public Company; 1001-5000 employees; VAR; Medical Devices industry)
October 1995 — June 1998 (2 years 9 months)
* Project Manager for collateral, direct mail pieces, ads, and trade show materials for US and International business units and offices
* Editor / project manager for two product newsletters (English and several translations) for worldwide distribution
* Worked with all levels of management, outside vendors, PR agency, and in-house designers to define and communicate key messages
* Managed six figure marketing communications budgets for two business units
* Managed development of business unit's first Website, including content, design, and structure
* Responsible for PR and technical article placement; facilitated communication between contract writers, editors, and product managers. Wrote new product releases. -
Business Manager
Precision Technical Sewing, Inc.
(Textiles industry)
August 1988 — September 1995 (7 years 2 months)
* Initiated, developed, and carried out marketing plan which resulted in a 20% increase in sales in 1994
* Produced promotional materials and corporate manuals
* Liaison between clients, outside vendors, and in-house designers
* Managed all aspects of business administration including bookkeeping, customer relations, job costing, and production scheduling
* Quoted and sold custom jobs
Dianna Huff’s Education
-
California State University-Hayward
MA , English , 1988 — 1993
-
California State University-Hayward
BA , English , 1981 — 1986
Additional Information
Dianna Huff’s Websites:
Dianna Huff’s Honors:
Three IABC Silver Quill Awards for Marketing Writing, E-Newsletters, and MarCom Campaigns
Three Gold MarCom Creative Awards for E-Newsletters and Web Copywriting
Accredited Business Communicator (ABC)
Dianna Huff’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- getting back in touch
