Senior Manager, Corporate Communications
Senior Manager, Media Relations at Sam's Club
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Senior Manager, Corporate Communications
•Savvy media relations professional with a background in crisis communications for both the U.S. government and the world’s largest retailer.
•Excellent writing and storytelling skills developed through extensive firsthand experience as a broadcast journalist.
•Ability to identify, develop and leverage content for internal and external channels.
•Solid knowledge of social media tools such as Twitter, Facebook and YouTube.
•Effective communicator comfortable in public speaking situations ranging from live on-air interviews to large presentations.
•Strong work ethic and ability to meet deadlines in a fast-paced environment.
Specialties: broadcast, microsoft office, video, radio,photography, news releases, production, journalism, reports, research, stories, media training, social media
I recently switched assignments under the Walmart Corporate Affairs division. I'm now responsible for managing media outreach efforts surrounding all grand openings of new Sam's Club locations. I'm also supporting the Operations Team with a goal of helping spread the word about all the great things our Sam's Club associates are doing in their local communities - from the thousands of dollars of local grants given to the countless volunteer hours our associates invest in their own backyard. If you're a reporter looking for a fantastic story, please send me a note at email@example.com. I'm happy to help!
•Serve as corporate spokeswoman for world's largest retailer.
•Work collaboratively across business units and cross-functional teams to develop and deliver unified messages on behalf of the company.
•Provide awareness to team members and leadership of emerging issues and new initiatives from assigned business support areas (Asset Protection, Global Security, Logistics, Compliance).
•Organized company's 2013 international media conference.
•Introduced innovative and cost-effective approach for team to meet quick media deadlines. By utilizing an iPad mini, I am able to shoot, edit and upload HD-quality video responses which have been aired by several major market TV stations.
•Primarily served as a field spokesperson for the agency at presidentially declared disasters.
•Collaborated with local, state and other federal partners to provide unified message on response and recovery efforts.
•Produced and anchored national updates on FEMA’s Recovery Channel following Hurricane Katrina.
•Served as field producer during California Wildfires. Managed FEMA Radio News Service following Hurricane Ike.
•Produced videos for FEMA’s YouTube page showing preparations for Hurricanes Gustav and Ike in 2008.
•Helped develop curriculum for Media Spokesperson course for senior level FEMA officials after Hurricane Katrina. Presented courses to field specialists deployed to disasters on how to work with the media.
•Researched policy matters to develop talking points and interview prep material for senior leaders responding to national media inquiries.
•Researched, developed, and wrote a variety of news stories through interviews, observation and/or online resources.
•Produced and anchored three hour live morning show.
•Successfully pitched and delivered news stories to assignment editors and producers.
•Produced and anchored live morning news show, coordinating interview and franchise segments.
•Served as photographer and reporter for daily stories that I also edited and presented on-air.
•Received Associated Press award for Breaking News coverage of Greenville tornado.
Managed news coverage for Clarksville Bureau, reporting live for daily newscasts.
Set up and shot interviews, wrote news packages and edited final product for broadcast.
Hosted daily magazine show featuring live interviews with community leaders.
During my three year stint, I worked various on-air shifts including morning drive as news reader/co-host , midday host and afternoon drive/music director. I worked as a liaison between the music record companies and the program director to determine which new releases would be added to playlist. Extensive live broadcasting experience. Extremely active in community events.
Provided social media and traditional media outreach support for CASA's annual Playhouse Palooza and Construction Bash, a fundraiser consisting of local buiilders donating their time and talents to construct creative playhouses which are auctioned off to benefit the nonprofit organization which seeks to give foster children a voice in the courts.
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