Diane Hunt, MBA

Diane Hunt, MBA

VP Marketing | Brand Strategist | Transforming Business Through Marketing Excellence in Healthcare, HIT, Devices

United States
Hospital & Health Care

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Diane Hunt, MBA's Overview

  • Senior Leader, Enterprise Marketing at Philips Healthcare Corporation
  • Director, Marketing and Communications at General Electric Healthcare Corporation
  • Director of Global Marketing Communications and Branding at Baxter Healthcare
  • Director of Marketing at UnitedHealth Group, AARP Pharmacy Solutions
  • Head of Branding and Strategic Initiatives at DePuy, a Johnson & Johnson Company
  • Director, Marketing Communications at Nellcor Puritan Bennett / Mallinckrodt Inc. (acquired by Tyco Healthcare)

500+ connections

Diane Hunt, MBA's Summary


Strategic and visionary executive of industry leading healthcare companies with a proven track record of increased revenues and market share. Recently served as Senior Marketing and Communications Leader for Philips Healthcare, GE Healthcare, Baxter Healthcare, and UnitedHealth Group.

Accomplished in all aspects of marketing, communications and branding. Marketing programs include award-winning BTB and BTC initiatives with global and domestic focus. Leader of diverse teams.

Known for vision-driven strategy, pursuit of marketing excellence, and collaborative multi-stakeholder relationship building across the enterprise and with external partners to reach business goals.

* Big-Picture Thinker - Can see what is possible (goal) and the path to get there.
* Develop Vision-Driven Strategy and Planning - Anticipate opportunities and challenges with end goal always in mind. Customer-driven based on customer core values.
* Drive Complex, Multi-Stakeholder Initiatives to Successful Completion - Ability to make the complex simple, breaking down the steps along the way.

* Successful Results that Achieve Goals and Bring Vision to Reality - Strategy based on vision, planning based on strategy, excellence and execution achieved through empowered team who is committed and vested in outcome.
* Culture of Continuous Improvement - Mindset is always asking "How can we make it bettter, or more effective?"
* Empowering Leadership - Put the right people in the right seat and provide what's needed to succeed - course correct when needed.

* Architect of Relationships and Partnerships - Based on mutual-gain benefits, vision-driven, combined with strong collaboration and negotiation skills.
* Cross-Function, Cross-Business, Cross-Geography
* External Partnerships - KOLs, Associations, Foundations, Publishers, Agencies, Customers

Diane Hunt, MBA's Experience

Senior Leader, Enterprise Marketing

Philips Healthcare Corporation

Public Company; 10,001+ employees; Medical Devices industry

20112013 (2 years) Bothell, Washington

Recruited to drive marketing vision, strategy development and execution across $3.5B Imaging Systems enterprise. Expansive product line portfolio includes IntelliSpace Portal (ISP), Computed Tomography (CT), Magnetic Resonance Imaging (MRI), X-ray (IXR / DXR), Mammography, Ultrasound (US). Nuclear Medicine (NM - PET and SPECT).


Director, Marketing and Communications

General Electric Healthcare Corporation

Public Company; 10,001+ employees; GE; Hospital & Health Care industry

20102011 (1 year) Wauwatosa, Wisconsin

Corporate leader for Healthymagination brand and Director of global marketing, communications, branding for ultrasound technologies.

Director of Global Marketing Communications and Branding

Baxter Healthcare

Public Company; 10,001+ employees; BAX; Pharmaceuticals industry

20072010 (3 years) Chicago, Illinois

Recruited to lead global marketing communications and branding for Baxter’s $2.2B Renal business. Role expanded to build and manage the corporate brand (at the request of senior leaders).

Public Company; 10,001+ employees; UNH; Hospital & Health Care industry

20042007 (3 years) Washington D.C. Metro Area

Reporting directly to the President, led marketing and diverse team of product managers, marketing communications, market research, public relations, event management and agency partners.

Head of Branding and Strategic Initiatives

DePuy, a Johnson & Johnson Company

Public Company; 10,001+ employees; JNJ; Hospital & Health Care industry

20032004 (1 year) Warsaw, Indiana

Led strategic marketing and branding initiatives across the enterprise, focused on market planning, market strategies, building corporate and product brands, go-to-market campaigns and an innovative BTC and physician partner initiative to grow the orthopedic category. Generated revenues for physician partners and J&J.

Director, Marketing Communications

Nellcor Puritan Bennett / Mallinckrodt Inc. (acquired by Tyco Healthcare)

19982003 (5 years) Greater St. Louis Area

Directed marketing communications and branding for Mallinckrodt’s $1.1B Respiratory business across six product categories (ventilation, oxygen, oximetry, asthma management, sleep therapies, and sleep diagnostics). Role expanded to include a major corporate branding initiative after several company acquistions.


Diane Hunt, MBA's Skills & Expertise

  1. Strategic Leadership
  2. Strategic Planning
  3. Development of strategic marketing plans
  4. Strategic Communications
  5. Cross-functional Team Leadership
  6. Cross-functional Collaborations
  7. Cross-cultural Teams
  8. Thought Leadership
  9. Marketing Strategy
  10. Marketing Management
  11. Taking New Products to Market
  12. Product Launch
  13. Product Management
  14. Product Marketing
  15. Global Marketing
  16. Marketing Communications
  17. Integrated Marketing Communications Planning
  18. Integrated Multi-Channel Marketing
  19. Integrated Campaign Planning
  20. Marketing Research
  21. Voice of the Customer Analysis
  22. Value Propositions
  23. Positioning
  24. Messaging
  25. Advertising
  26. Public Relations
  27. Digital Marketing
  28. E-commerce SEO
  29. Social Media
  30. Direct Mail Campaigns
  31. Corporate Branding
  32. Brand Awareness
  33. Brand Management
  34. Brand Architecture
  35. Brand Implementation
  36. Marketing Budget Management
  37. Managing Agency Relationships
  38. Key Opinion Leaders
  39. Competitive Analysis
  40. Salesforce Training
  41. Sales Enablement Tools
  42. Sales Support Tools
  43. Corporate Communications
  44. Crisis Communications
  45. Internal & External Communications
  46. Lead Generation
  47. Lead Management
  48. Business Performance Management
  49. ROI Optimization
  50. Business Growth Strategies

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Diane Hunt, MBA's Education

University of Minnesota - Carlson School of Management

Master of Business Administration (MBA), Marketing

College of St. Catherine

Bachelor of Applied Science (BASc), Business Administration

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