Diana Stepner Sabey

Current

• Senior Strategist at Avenue A | Razorfish

Past

• Vice President, Product - Western Europe at Monster Worldwide
• User Experience (internship) at Salesforce.com
• Senior Business Consultant at E.piphany

• Database Marketing Manager at Macromedia
• Sr Account Executive at Epsilon

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2 more...

Education

• UC Berkeley
• Boston University - School of Management
• UC San Diego

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Recommended

10 people have recommended Diana

Connections

354 connections

Industry

Internet

Diana Stepner Sabey’s Summary

Senior Strategist whose 12 year career has focused on helping companies bring valuable user experiences to life. International expertise in launching new products, websites, and interactive software solutions from both the corporate and agency side. Known for being organized, an innovative strategist, strong public speaker, inspirational team leader, and business minded technophile. Often found running while listening to podcasts such as Buzz Out Loud, Diggnation, and TWiT.

Diana Stepner Sabey’s Specialties:

* Emerging Online and Mobile Trends
* Product Management and Marketing
* Interactive and Digital Strategy
* International Team Management
* User Experience
* eCommerce and eBusiness
* Consulting

Diana Stepner Sabey’s Experience

• Senior Strategist

  Avenue A | Razorfish

  (Public Company; MSFT; Marketing and Advertising industry)

  April 2008 — Present (1 year 8 months)

  • Focuses on how consumers are interacting with new and emerging interactive channels
  • Advices agency’s strategy for integrating emerging media into client and pitch activities
  • Defines clients' vision and approach for delivering against marketing and sales objectives
  • Provides approach for website implementations based on user-centred methodologies
  • Assesses competition in order to make recommendations to increase client's reach and positive awareness
  • Guides design and technology teams to ensure digital experience aligns to project strategy
  • Supports internal and external cross-discipline teams with research, education, and ideation

• Vice President, Product - Western Europe

  Monster Worldwide

  (Public Company; Information Technology and Services industry)

  July 2004 — October 2007 (3 years 4 months)

  • Developed award winning B2B and B2C websites while managing Product & Content team.
  • Served as member of Western Europe senior management team.
  • Formulated product strategy and goals which spanned 9 countries.
  • Worked with global Product Management and Marketing to ensure consistent messaging.
  • Led innovation efforts, including podcasts, mobile, widgets, and social networking applications.
  • Presented at industry events, including ‘New Technologies Engaging Online Consumers’.
  • Defined vision and strategy which enabled sales reps to reach multi-million revenue targets.
  • Coordinated product localisation efforts for UK and Ireland, including Marketing messaging.
  • Created product position and value propositions for distribution internally and externally.
  • Assisted with PR activities by speaking with press on product innovation and market developments.
  • Conducted usability testing sessions, presented findings, and put results into action.

• User Experience (internship)

  Salesforce.com

  (Public Company; CRM; Computer Software industry)

  May 2003 — June 2004 (1 year 2 months)

  • Led user experience initiatives across multiple product lines and market segments.
  • Conducted over 100 usability tests, 20 heuristic evaluations, and other types of related activities.
  • Provided actionable design recommendations to in house creative team and external agencies.
  • Managed third party usability firms while testing features before each product release.
  • Identified criteria for customer selection and recruited participants for each session.
  • Promote consistent design and functionality by developing an application Style Guide.
  • Presented to executives, designers, product managers and developers on benefits of user experience

• Senior Business Consultant

  E.piphany

  (Public Company; EPNY; Computer Software industry)

  March 1999 — August 2002 (3 years 6 months)

  • Managed multi-disciplinary teams on multiple implementations, including CRM and analytics roll out.
  • Drove needs assessment, requirements definition, technical feasibility and application training.
  • Defined implementation methodology to support agencies, clients, and partners.
  • Assisted sales team on international prospect activities – resulting in successful enterprise sales.
  • Applied knowledge of several business verticals including finance, retail, mobile, and travel.

• Database Marketing Manager

  Macromedia

  (Public Company; MACR; Computer Software industry)

  October 1996 — March 1999 (2 years 6 months)

  • Advised multiple partners and product managers on customer interactions across multiple channels.
  • Championed permission-based marketing throughout the organisation.
  • Oversaw activities of CRM agency for eCommerce and Customer Management.

• Sr Account Executive

  Epsilon

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  September 1994 — October 1996 (2 years 2 months)

  • Developed marketing campaigns for Apple Canada which increased response rates.
  • Oversaw all quarterly Apple Education database marketing projects.

Diana Stepner Sabey’s Education

• UC Berkeley

  MIMS , Human Computer Interaction , August 2002 — May 2004

• Boston University - School of Management

  MBA , 1991 — 1993

• UC San Diego

  BA , Communications , September 1987 — June 1991