Diana Macovei

Current

• European Online Media Analyst at Monster Worldwide

Past

• Business/Marketing Analyst at Monster Worldwide
• Online Marketing Specialist at QCNS
• Brand Manager at Aplast

• Online Marketing Manager at E-afacere

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Education

• Universitatea din Bucuresti
• Academia de Studii Economice din Bucuresti

Recommended

4 people have recommended Diana

Connections

245 connections

Industry

Marketing and Advertising

Diana Macovei’s Summary

Diana Macovei’s Specialties:

branding and identity, design, online advertising, marketing research, marketing strategies & positioning, advertising, copywriting, PPC, SEO, SEM, Google AdWords, Yahoo Search Marketing, MIVA, MIrago, MSN

Diana Macovei’s Experience

• European Online Media Analyst

  Monster Worldwide

  (Public Company; 1001-5000 employees; Staffing and Recruiting industry)

  January 2007 — Present (1 year 5 months)

  Report and analyze the effectiveness of Monster’s online media campaigns to ensure that they meet the objectives of the Marketing and eBiz teams;
  Verify the performance tracking reports generated by the media agency, investigate and resolve tracking data anomalies, and develop consumer behavior insights from reports to support EU Markets decision-making process;
  Take an active role in the reporting and the analysis of the overall Media Planning in order to offer a greater visibility of all European Markets Media activities.
  Conduct project-based activities and surveys to help markets improve the Online Media and paid search activities.

• Business/Marketing Analyst

  Monster Worldwide

  (Public Company; 5001-10,000 employees; Staffing and Recruiting industry)

  April 2006 — December 2006 (9 months)

  Provide analyses from internal and external data sources;
  Provide deeper target audience understanding through the development of new tools/reports
  Play a role in establishing and refining metric definitions and company success metrics
  Gather industry research, competitive landscape information and trade intelligence for media strategy development and optimization;
  Develop detailed data reporting and measurement requirements and processes
  Analyze detailed metrics of consumer behavior, develop insights from reports;
  Work closely with Technology to make certain Monster is mining all available data with the proper tools to make sound business decisions as they relate to Marketing;
  Utilize syndicated industry research/measurement tools to enhance analysis
  Works closely with Online Marketing, Product, and Web analytics teams to ensure company reporting needs are met

• Online Marketing Specialist

  QCNS

  (Partnership; 51-200 employees; Leisure, Travel & Tourism industry)

  April 2005 — April 2006 (1 year 1 month)

  Plan and create PPC (pay-per-click) campaigns: research and decision-making regarding advertising channel (major search engines), titles and descriptions to be used, ID strategy, URLs, geo- and language targeting, bid strategy, creation process time span.
  Manage assigned monthly budget, by continuously collaborating with the Marketing Manager to establish bid management in PPC campaigns.
  Collaborate with the Marketing Manager to create and enforce a marketing strategy regarding paid advertising.
  Plan Online Paid campaigns, from URLs to be used, as well as matching titles and descriptions.
  Track the changes in the positioning of company pages on major SEs (e.g. Google), by updating the search lists on the 1st and 16th of each month.
  Maintain collaboration with the other departments, especially IT and Call Center, in order to be up-to-date with ongoing events and changes.

• Brand Manager

  Aplast

  (Privately Held; 51-200 employees; Building Materials industry)

  September 2004 — March 2005 (7 months)

  Develop and Implement, together with the advertising agency, Marketing Strategies: Market Positioning & Communication.
  Assure efficient communication between the advertising agency responsible of creative concepts;
  Work closely with the sales department in order to identify new categories of clients and develop strategies to address them in a proper manner.
  Market Research: Competition, Trends, Consumer preferences.

• Online Marketing Manager

  E-afacere

  (Privately Held; 11-50 employees; Computer Software industry)

  June 2003 — September 2004 (1 year 4 months)

  Online Advertising - Search Engine Optimization, submition to search engines, B2B websites, communication portals, active participation at forums, discussion lists.
  Marketing Planning - concepts, online promotion strategies, planning.
  Achievments:
  Client: Cooperativa Mobila si Tapiterie
  I have raised the number of website visitors with 300% (1.219 June 2003 - 3.749 August 2004)
  A search on Google using the keyword "mobila", shows the www.mobila-tapiterie.ro website on the first position out of 670.000 results.

Diana Macovei’s Education

• Universitatea din Bucuresti

  BA, Journalism & Multimedia, 2004 — 2005

• Academia de Studii Economice din Bucuresti

  Bachelor's Degree, Marketing Research, 2000 — 2004