Diana Freedman

Current

• Account Coordinator at Overdrive Interactive

Past

• Social Media Product Associate at TripAdvisor
• Design Assistant, Motion Graphics at Goodspot
• Music Intern at The Ant Farm

• Account Manager and Marketing Assistant at Gather, Inc.
• Brand Ambassador, Social Media Applications at Microsoft
• Disney Studios Publicity Intern at Allied Advertising and Public Relations
• Marketing Manager at First Choice Realty
• QA Analyst and Finance Assistant at Webloyalty

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Education

• Boston University

Recommended

5 people have recommended Diana

Connections

193 connections

Industry

Marketing and Advertising

Diana Freedman’s Summary

I'm a Social Media Product Associate with experience in web product development, marketing, account management, and advertising design. I now work at internet travel company, collaborating with engineers and designers to produce social media applications. I'm also a social media blogger and website designer.

Before graduation BS in Advertising from Boston University, I had several internships that gave me well-rounded advertising experience. I've also built websites, including my own at http://www.ustandout.com and http://www.dianafreedman.com.

Diana Freedman’s Specialties:

Design Programs: Photoshop, Illustrator, InDesign, Flash, Premiere Pro, iMovie
Web: new media, interactive marketing, blogging, HTML, basic CSS, Google Analytics, Adwords
Writing: marketing plans, product specifications, proposals, status reports, press releases
Other: PowerPoint, Excel, Wordpress

Diana Freedman’s Experience

• Account Coordinator

  Overdrive Interactive

  (Privately Held; Marketing and Advertising industry)

  May 2009 — Present (7 months)

• Social Media Product Associate

  TripAdvisor

  (Public Company; EXPE; Internet industry)

  May 2008 — May 2009 (1 year 1 month)

  - Design, develop, and implement social media and distribution products that have brought 80 thousand new members to TripAdvisor and exposed the brand to 10 million users.
  - Collaborate with cross-functional team of engineers, designers, and copywriters to ensure delivery of product requirements, document those requirements in product specifications, and perform quality assurance testing.
  - Define product goals and success by delivering weekly and monthly statistical analysis.
  - Present competitive analysis and the latest industry trends to justify new product launches.

• Design Assistant, Motion Graphics

  Goodspot

  (Marketing and Advertising industry)

  January 2008 — May 2008 (5 months)

  - Created motion graphic designs for movie trailers using After Effects, Photoshop, and Illustrator
  - Worked as a Production Assistant during film shoot for opening title sequence of Superhero Movie

• Music Intern

  The Ant Farm

  (Public Company; 51-200 employees; Motion Pictures and Film industry)

  January 2008 — May 2008 (5 months)

  Helped organize music database, recommended songs for use in movie trailers.

• Account Manager and Marketing Assistant

  Gather, Inc.

  (Privately Held; Online Media industry)

  July 2007 — January 2008 (7 months)

  - Developed marketing plans with a grassroots focus that increased traffic at very low cost
  - Managed several accounts including Amtrak, AARP, and Crystal Light. Organized promotional contests and featured content, prepared status reports, and compiled cost-per-click data
  - Wrote proposals for prospective clients, coordinated with sales team to gain new business
  - Created graphic designs for sponsored groups, promotional efforts, and social media marketing

• Brand Ambassador, Social Media Applications

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  January 2007 — May 2007 (5 months)

  - Created awareness and generated buzz for Windows Live Messenger’s philanthropic I’M Initiative, by distributing promotional material, networking on and offline, managing events, and creating promotional contests on Boston University’s campus

• Disney Studios Publicity Intern

  Allied Advertising and Public Relations

  (Privately Held; Marketing and Advertising industry)

  September 2006 — May 2007 (9 months)

  - Generated interest in Disney/Touchtone films released in Boston and ensured full-house screenings by pitching to local press and using grassroots marketing tactics
  - Ran press and word-of-mouth screenings after distributing passes to selected target audiences

• Marketing Manager

  First Choice Realty

  (Real Estate industry)

  January 2006 — August 2006 (8 months)

  - Designed advertisements for print ads, window displays, and flyer distribution
  - Increased client base by creating HTML advertisements and distributing them online
  - Managed Google Adwords account, wrote copy for ads, and chose effective keywords

• QA Analyst and Finance Assistant

  Webloyalty

  (Privately Held; Marketing and Advertising industry)

  December 2004 — January 2006 (1 year 2 months)

  - Deployed projects through Quality Assurance stages
  - Assisted finance department by handling refund chargebacks and assisting with office tasks

Diana Freedman’s Education

• Boston University

  Bachelor of Science , Advertising , 2004 — 2008

  Related Coursework:
  - Advertising Copy & Design
  - Computers in Communication
  - Design in Communication
  - Advertising Management
  - Writing for Mass Communication

  Activities and Societies:

  Vice President of National Student Advertising Competition, AdClub

Additional Information

Diana Freedman’s Interests:

blogging, reading, writing, website design, traveling, new business ideas, social media, web 2.0, tennis, piano

Diana Freedman’s Groups:

Vice President of the National Student Advertising Competition (NSAC) at BU
Adclub

•    Travel 2.0: Interactive Travel Industry Professionals
•    Boston University Alumni
•    Boston University Students, Alumni, Faculty and Staff Members Networking group.
•    BU College of Communications Alumni
•    Social Media Marketing
•    Marketing 2.0 Community
•    Media Professionals Worldwide
•    RepNation Alumni Group
•    MITX
•    Boston Creative Group
•    Boston Marketing Group
•    Overdrive Interactive

Diana Freedman’s Honors:

- MITX Awards 2008 - Winner of Web 2.0 Category (Local Picks TripAdvisor application)
- Blue Chip Award 2008
- Boston University College of Communication Dean's Scholarship
- Graduated with Magna Cum Laude honors

Diana Freedman’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch