Prof. Diana Derval, MBA

Education

• ESSEC - ESSEC Business School

Recommended

6 people have recommended Prof. Diana

Connections

500+ connections

Industry

Marketing and Advertising

Prof. Diana Derval, MBA’s Summary

Prof. Diana Derval, MBA, Founder and President of the marketing research firm DervalResearch, helps innovative and fast-growing companies define winning sales and marketing strategies.
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About DervalResearch
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DervalResearch, with a strong focus on new product development and commercialization, is the marketing research firm for innovative and fast-growing companies. Operating worldwide from Amsterdam, Netherlands, the firm founded in 2006 identifies and turns the latest market trends, such as wait marketing, into easy-to-implement best practice. DervalResearch helps general managers, marketers and entrepreneurs build winning sales and marketing strategies with solutions, including product and technology roadmap, positioning analysis, customer insight, marketing plan, opportunity and feasibility study, use cases, business plan, workshops and seminars. For more information, please visit www.derval-research.com.
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Inventor and guru of wait marketing, author of the book "Wait Marketing: Communicate at the Right Moment at the Right Place" available on Amazon.com (www.wait-marketing.com), Diana Derval has gained a 360° marketing expertise from 15 years working with major brands (TomTom, Michelin), agencies (Purple Guru) and media (TF1 Advertising).

Professor of Marketing at the University of Wales MBA/Robert Kennedy College, Diana Derval gives lectures and workshops within large corporations, prestigious business schools and leading professional associations.

You can contact Diana Derval by email at diana.derval@derval-research.com or by phone +31 61 824 0803.

Prof. Diana Derval, MBA’s Specialties:

Wait Marketing, Contextual Advertising, Media, Communication, Guerilla Marketing, Buzz Marketing, Innovation, Marketing, Advertising, Entrepreneurship, Strategic Alliances, Strategy, Product Marketing, Navigation, LBS, Car-to-Car Communications, Augmented Reality, Second Life, Technology, Software, International, Online Marketing, Offline Marketing, Direct Marketing, Point of Sale Promotion

Additional Information

Prof. Diana Derval, MBA’s Groups:

IE Club (Investors & Entrepreneurs), FING (New Generation Internet), ADETEM (Marketing), EPWN (European Professional Woman Network), ESSEC Business School Alumni, MOA (Marktonderzoek Associatie), ESOMAR (World Market Research Organisation)

•    ESOMAR INNOVATE 2008 member

Prof. Diana Derval, MBA’s Honors:

- January 2008: DervalResearch has been acclaimed as 'Smart Business Idea' of the year by the business magazine L'Entreprise.
- June 2007: Launch of the English adapted version of my book "Wait Marketing" in the US - with an avant-première on Second Life.
- December 2006: Successful launch of my book "Wait Marketing: communiquer au bon moment au bon endroit" published in French by Eyrolles and judged "Convincing" by famous business magazine L'Expansion.
- January 2005: Manalee was selected by the famous L'Usine Nouvelle Magazine as "Innovative IT Start-up of the Year".
- October 2004: Selected by IE Club as "Innovative start-up partner of a major Company" for the partnership between Manalee and RealNetworks.

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