Prof. Diana Derval, MBA

Education

• ESSEC - ESSEC Business School

Recommended

8 people have recommended Prof. Diana

Connections

500+ connections

Industry

Market Research

Prof. Diana Derval, MBA’s Summary

Prof. Diana Derval is President and Research Director of DervalResearch, market research firm specializing in new product development and commercialization (www.derval-research.com) - acclaimed "smart business of the year 2008" by L'Entreprise.

With her marketing vision and technological expertise, Diana Derval accelerated the development of leading and innovative companies such as Michelin, HP and TomTom.
Author of the book «Wait Marketing» (visit www.wait-marketing.com), sold worldwide and translated in many languages, she helps major brands such as Danone, Philips, and Sara Lee build winning business strategies.

Diana Derval holds an Executive MBA from ESSEC Business School, a Masters in marketing and a degree in Software Engineering. She is Professor of Marketing and Management of Technological Change at the University of Wales MBA/Robert Kennedy College, teaches Marketing Strategy, Market Research, Marketing and Innovation at ESSEC Paris-Singapore Business School, and gives inspirational lectures and workshops from San Francisco to Tangier.

You can contact Diana Derval by email at diana.derval@derval-research.com or by phone +31 61 824 0803.

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About DervalResearch

DervalResearch, with a strong focus on new product development and commercialization, is the marketing research firm for innovative and fast-moving companies. Operating worldwide from Amsterdam, Netherlands, the firm identifies and turns the latest neuroscientific breakthroughs, such as Wait Marketing and the Hormonal Fingerprint, into powerful marketing tools. Solutions include product and technology roadmap, segmentation, positioning, opportunity and feasibility study, marketing and business plan, workshops and seminars. For more information, please visit www.derval-research.com.

Prof. Diana Derval, MBA’s Specialties:

Wait Marketing, Contextual Advertising, Market Research, New Product Development, Insights, Creative Segmentation, Positioning, Media, Communication, Guerilla Marketing, Innovation, Marketing, Advertising, Entrepreneurship, Strategic Alliances, Strategy, Product Marketing, Navigation, LBS, Car-to-Car Communications, Augmented Reality, Second Life, Technology, International, Online Marketing, Offline Marketing, Direct Marketing, Point of Sale Promotion, Open Innovation, Hormonal Fingerprint

Additional Information

Prof. Diana Derval, MBA’s Honors:

- May 2009: Diana Derval received from ISM a Scholarship for Doctoral Studies equal to 15,000 euros for 'strong academic ability and substantial professional experience'.
- January 2008: DervalResearch has been acclaimed as 'Smart Business Idea' of the year by the business magazine L'Entreprise.
- June 2007: Launch of the English adapted version of my book "Wait Marketing" in the US - with an avant-première on Second Life.
- December 2006: Successful launch of my book "Wait Marketing: communiquer au bon moment au bon endroit" published in French by Eyrolles and judged "Convincing" by famous business magazine L'Expansion.
- January 2005: Manalee was selected by the famous L'Usine Nouvelle Magazine as "Innovative IT Start-up of the Year".
- October 2004: Selected by IE Club as "Innovative start-up partner of a major Company" for the partnership between Manalee and RealNetworks.

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