Marketing & Sales (CRM) Consultant and Contractor, Owner Dialog Ventures
New Zealand
Marketing & Sales (CRM) Consultant and Contractor, Owner Dialog Ventures
New Zealand
I have 25 years of business experience in NZ, Australia and the U.K. During that time I have worked as a management consultant, corporate advisor for a merchant banking firm, as a specialist online web consultant and for the past 10 years - primarily in the sales and marketing of business software especially CRM systems.
I have co-founded 3 companies and worked for a number of other start-ups related to internet business in some way. I most enjoy working on strategy development and the related research for projects that need extra marketing and sales help.
Because I’ve now worked on many different types of CRM systems I am in an ideal position to advise on what works and what doesn’t; how to have a successful CRM project and how to drive sales and marketing (especially) by leveraging such tools.
I am primarily a connector and a maven who scouts around the edges of ideas to find the most useful approaches. I have multiple skill sets that can be made available to help you take your IP based products to market. I can work as a coach or mentor as well as in marketing, sales and related management roles.
* Sales hunter - expert at using WordPress to reposition marketing messages and engage with customer leads and prospects to build your market.
* Deep CRM subject matter expertise, including thought leadership and strategic planning.
* Online campaign Marketing and sales for complex products and services including business development.
*Lateral and visionary thinking for product development and management.
*Research and Analysis of business models and new product innovation.
(Information Technology and Services industry)
July 2004 — Present (5 years 5 months)
Currently focussed on Online Marketing campaigns and re- organising websites by using WordPress, SugarCRM and other OpenSource based products to improve lead generation capabilities and consistency of marketing messaging.
Also contracting to large ERP for specialist lead generation on special interest products they need help with. Able to mobilize an experienced tem in Australia and NZ to assist with sales channel development or new market launch programmes.
Also - Advanced Business Analysis, Research and product launches.
For examples see www.jasons.com which is an aggregator website in the Travel sector and the largest of its type in NZ. Marketing work at www.greentree.com, sales and marketing product development at www.corpendo.com which has a Microsoft based selection of web modules including membership, CRM, CMS and workflow.
Also specialist research & CRM system design, general sales and management consulting.