Daniel House

Current

Sr. Interactive Producer at Creative Asylum
Owner at RocknRollDating.com

Past

Director of Online Marketing/Webmaster at Shout! Factory
Director of Marketing at GoTV Networks
Label Services Group Manager (contract) at Tsunami Entertainment

Director, Marketing, Development, Label Relations at DownloadPunk.com
President, Owner at C/Z Records Ltd.
Content Acquisition Manager at Real Networks
Director of Sales & Distribution at Sub Pop Records

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Education

North Seattle Community College
Seattle Central Community College
University of Washington

Seattle Central Community College

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1 more...

Recommended

15 people have recommended Daniel

Connections

500+ connections

Industry

Online Media

Websites

Daniel House’s Summary

Online/Social Entertainment Media professional with over 20 years experience in business development, wireless, traditional media, new media, and technology. Primary focus has been with music/entertainment and new media convergence.

Comprehensive understanding of marketing, communications and strategy.

Committed, creative, entrepreneurial, detail and results oriented, with a passion for high-quality work. Strong verbal, written and interpersonal skills. Excellent leadership and project management skills.

Daniel House’s Specialties:

Web development, project management, strategic business planning and deployment, online marketing, new/social media, account/artist relations, content acquisition, media encoding, content management, communications.

Daniel House’s Experience

Sr. Interactive Producer

Creative Asylum

(Online Media industry)

December 2008 — Present (8 months)
Owner

RocknRollDating.com

(Online Media industry)

August 2007 — Present (2 years)

Execution from initial concept through launch of a niche dating website. Developed the business strategy, wrote the technical specification, oversaw the design, development, technical implementation and marketing.

Directed all creative marketing materials, using both traditional and online/ social media, search marketing, and guerrilla marketing tactics.
Director of Online Marketing/Webmaster

Shout! Factory

(Privately Held; Entertainment industry)

August 2006 — December 2008 (2 years 5 months)

Manage the scope and oversee the development, building, launch and maintenance of the Shout Factory website including multiple content management systems, a B2B and an integrated e-commerce component. Responsible for developing and executing strategies to drive increasing site traffic and positioning through managing all keyword SEM efforts using Google AdWords and Yahoo Search. Track the SEM performance against budget, analyze, manipulate and present reports. Track, analyze and present reports on all web stats using Google Analytics and AWstats. Build and publish monthly newsletter.

Oversee all social media accounts to extend the Shout Factory brand awareness.
Director of Marketing

GoTV Networks

(Privately Held; 51-200 employees; Wireless industry)

May 2005 — July 2006 (1 year 3 months)

Responsible for strategic marketing and media campaigns for leading company in the mobile video space. Oversee messaging, design and development of collateral and promotional tools. Manage the creation of graphic elements for new mobile channels delivered through wireless carrier partners. Copywriting, creation of print, web, and conference collateral. Managed and maintain a full B2B website with product line management, including the encoding of new content for site, all product descriptions, and maintenance of ongoing company-wide re-branding effort.

• Developed a nation-wide web/print campaign aimed at product awareness to all Sprint stores.
• Developed several video presentation pieces for presentations at conferences.
• Oversaw development of logo and branding for ALTitude and Diva, two original mobile channels.
• Created the company style guide.
Label Services Group Manager (contract)

Tsunami Entertainment

(Privately Held; 11-50 employees; Music industry)

2004 — 2005 (1 year)

Managed the marketing and artist development division providing turnkey project management, artist marketing and promotional services. Coordinated lifestyle marketing activities.
Director, Marketing, Development, Label Relations

DownloadPunk.com

(Privately Held; 1-10 employees; Online Media industry)

2003 — 2004 (1 year)

Chief architect for the entire design, flow, and functionality of music download website. Created the business plan and technical ‘white paper’. Created all workflow and process for all aspects of the business as well as a streamlined system for the encoding and uploading of content and metadata.

· Oversaw all aspects of the creation and development from concept to completion. Responsible for each element of the project including graphics, web development, and implementation.

· Helped to develop a comprehensive marketing campaign targeting the youth market, with a focus on the web and summer music tours, developing collateral and launch advertising pieces.

· Managed milestone dates and critical deadlines through the duration of the project.

· Maintained relationships with an extensive list of record labels and distributors, including contract negotiation, marketing and advertising.
President, Owner

C/Z Records Ltd.

(Entertainment industry)

1986 — 2002 (16 years)

Oversaw all strategic market campaigns, publicity outreach, advertising, copywriting, and art direction for over a decade, developing C/Z into a regional independent record label with international recognition.

· C/Z was one of the first labels to work with Nirvana, Soundgarden, and The Presidents of the United States of America.

· Responsible for all A&R, developing several artists including Built to Spill, 7 Year Bitch, Silkworm, The Gits and Treepeople.

· Negotiated all contracts and legal documents including a hybrid third party venture with Zoo entertainment, a division of BMG entertainment.

· Provided leadership to staff of 13 exempt and non-exempt employees.

· Created marketing plans for individual releases and artists. Worked closely with distributors to ensure profile of label

· Interviewed in the rock documentary, HYPE!
Content Acquisition Manager

Real Networks

(Public Company; 501-1000 employees; rwnk; Online Media industry)

1998 — 2001 (3 years)

Managed the identification, development and distribution of streaming media demos and rights approved content for outside and direct sales, online and offline marketing, and RealNetworks’ events including
tradeshows and keynote speeches.

· Maintained and improved an internal sales extranet as a vehicle for the economical compiling and dissemination of demos and rights cleared content, exceeding content acquisition goals by over 50% for each quarter.

· Developed and implemented a streamlined process for strategic encoding jobs for the Media Systems and Sales departments, enabling a consistent and more efficient process in developing collateral.

· Assisted in the creation and distribution of a demo creation standards document to support internal efforts in the creation of sales and marketing streaming media collateral.
Director of Sales & Distribution

Sub Pop Records

(Music industry)

July 1989 — December 1991 (2 years 6 months)

Developed the direct-to-retail account base and managed domestic and International distribution accounts for Sub Pop product. Maintained inventory, payment schedules, and sales efforts on all Sup Pop product and all distributed product in the U.S. Built and maintained an extensive direct-to-retail sales base with hundreds of key mom and pop accounts.

Daniel House’s Education

North Seattle Community College

AASD , Web Development , 2001 — 2003

President’s List. Member of Phi Theta Kappa Honors society. GPA: 3.93

Activities and Societies:

Technical program with integrated focuses on computer information systems, structured programming, web scripting, web content and design, database integration and design. HTML, CSS, JavaScript, XML, Digital Imaging, legal issues and Microsoft Business applications.
Seattle Central Community College

Offset Printing Technology 1987 — 1989

Activities and Societies:

Integrated program with comprehensive studies in traditional print color theory, halftone manipulation, four-color film stripping, film compositing, typography, camera effects, and press operations.
University of Washington

Communications Studies 1986 — 1986
Seattle Central Community College

Associate of Arts , 1983 — 1985

Additional Information

Daniel House’s Websites:

Daniel House’s Interests:

Music, movies, art, books, digital music, digital media, mobile music and entertainment content, computers, technology, web 2.0, social networking, creative endeavors and people who engage in them, ideas, politics, conspiracy theories, cooking, spacial relations, my dog, skydiving, Mexico, games.

Daniel House’s Groups:

RealNetworks Alumni
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Digital Marketing
Music and Entertainment Professionals
Hooray for Hollyworld!
MusicBiz
Best of Indie
Digital Music Professionals
Very Social Network