Director of Online Marketing/Webmaster, Shout! Factory, President RocknRollDating.com
Greater Los Angeles Area
- Current
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- Director of Online Marketing/Webmaster at Shout! Factory
- Past
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- Director of Marketing at GoTV Networks
- Label Services Group Manager at Tsunami Entertainment
- Director, Marketing, Development, Label Relations at DownloadPunk.com
- President, Owner at C/Z Records Ltd.
- Content Acquisition Manager at Real Networks
- Director of Sales & Distribution at Sub Pop Records
- Education
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- North Seattle Community College
- Seattle Central Community College
- University of Washington
- Recommended
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11 people have recommended Daniel - Connections
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- Industry
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- Websites
Daniel House’s Summary
Extensive history working in music business and entertainment media. A diverse background including a a solid knowledge of traditional & new media, including web & wireless.
Skilled when it comes to developing and maintaining relationships with new accounts and partners.
Excellent verbal, written and interpersonal skills, a project manager/producer by nature having worked in such a capacity in most every role held over the years.
Committed, reliable, detail and results oriented, with a strong a passion for high-quality work.
Daniel House’s Specialties:
Strong leadership and project management skills, comprehensive understanding of technology, new media, marketing, promotions, and strategic business planning. Web content management, account/artist relations, content acquisition, media encoding and delivery via web and wireless.
Daniel House’s Experience
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Director of Online Marketing/Webmaster
Shout! Factory
(Privately Held; 11-50 employees; Online Media industry)
August 2006 — Present (1 year 10 months)
Manage the scope and oversee the development, building, launch, SEO and maintenance of the Shout Factory entertainment and music website including multiple content management systems, a B2B and an integrated e-commerce component.
Responsible for developing and executing strategies to drive increasing site traffic and positioning through managing all keyword SEM efforts using Google AdWords and Yahoo Marketing Solutions. Track the SEM performance vs. budget, analyze, manipulate and present reports.
Track, analyze and present reports on all web stats using Google Analytics and AWstats.
Manage the e-commerce functions of the site including pricing strategies and special offers.
Work directly with VP of Marketing to provide online marketing services on select projects to the marketing directors/product managers. Work closely with internal marketing and content teams, creative and technology teams, outside agencies and vendors. -
Director of Marketing
GoTV Networks
(Privately Held; 51-200 employees; Wireless industry)
May 2005 — July 2006 (1 year 3 months)
Responsible for strategic marketing and media campaigns for leading company in the mobile video space. Oversee design and development of collateral and promotional tools. Manage the creation of graphic elements for new mobile channels for wireless carrier partners. Copywriting and creation of print, web, and conference collateral for corporate marketing group, and for account management teams in-house. Manage and maintain a full B2B website with product line management, including encoding of new content for site, copywriting of product descriptions, and ongoing company-wide rebranding effort. Work to ensure proper representation of the brand across all products and groups.
• Developed a nation-wide web/print campaign aimed at product awareness to all Sprint stores.
• Developed several video presentation pieces for presentations at conferences.
• Helped develop logo and branding for ALTitude and Diva, two proprietary mobile channels for GoTV.
• Created the company style guide. -
Label Services Group Manager
Tsunami Entertainment
(Privately Held; 1-10 employees; Entertainment industry)
2004 — 2005 (1 year)
Tsunami Entertainment LG is a division of Tsunami Entertainment, and provides virtual label and artist deveopment services for a limited number of artists and releases. We provide turnkey product management, customized marketing development and promotion services overseeing projects for the long haul from a deep market perspective.
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Director, Marketing, Development, Label Relations
DownloadPunk.com
(Privately Held; 1-10 employees; Online Media industry)
2003 — 2004 (1 year)
Chief architect for the entire design, flow, and functionality of music download website. Created the business plan and technical ‘white paper’. Created all workflow and process for all aspects of the business as well as a streamlined system for the encoding and uploading of content and metadata.
· Oversaw all aspects of the creation and development from concept to completion. Responsible for each element of the project including graphics, web development, and implementation.
· Helped to develop a comprehensive marketing campaign targeting the youth market, with a focus on the web and summer music tours, developing collateral and launch advertising pieces.
· Managed milestone dates and critical deadlines through the duration of the project.
· Maintained relationships with an extensive list of record labels and distributors, including contract negotiation, marketing and advertising. -
President, Owner
C/Z Records Ltd.
(Privately Held; Entertainment industry)
1986 — 2002 (16 years)
Developed C/Z into a regional independent record label with national recognition. Oversaw all aspects of radio promotion, publicity, consumer and retail advertising, p.o.p. programs, art direction, distribution, ongoing sales efforts, and niche sales efforts in conjunction with tour dates.
· C/Z was one of the first labels to work with Nirvana, Soundgarden, and The Presidents of the United States of America.
· Responsible for all A&R, developing several artists including Built to Spill, 7 Year Bitch, Silkworm, The Gits and Treepeople.
· Negotiated all contracts and legal documents including a hybrid third party venture with Zoo entertainment, a division of BMG entertainment.
· Provided leadership to staff of 13 exempt and non-exempt employees.
· Created marketing plans for individual releases and artists. Worked closely with distributors to ensure profile of label
· Interviewed in the rock documentary, HYPE! -
Content Acquisition Manager
Real Networks
(Public Company; 501-1000 employees; rwnk; Online Media industry)
1998 — 2001 (3 years)
Managed the identification, development and distribution of streaming media demos and rights approved content for outside and direct sales, online and offline marketing, and RealNetworks’ events including
tradeshows and keynote speeches.
· Maintained and improved an internal sales extranet as a vehicle for the economical compiling and dissemination of demos and rights cleared content, exceeding content acquisition goals by over 50% for each quarter.
· Developed and implemented a streamlined process for strategic encoding jobs for the Media Systems and Sales departments, enabling a consistent and more efficient process in developing collateral.
· Assisted in the creation and distribution of a demo creation standards document to support internal efforts in the creation of sales and marketing streaming media collateral. -
Director of Sales & Distribution
Sub Pop Records
(Music industry)
July 1989 — December 1991 (2 years 6 months)
Developed the direct-to-retail account base and managed domestic and International distribution accounts for Sub Pop product. Maintained inventory, payment schedules, and sales efforts on all Sup Pop product and all distributed product in the U.S. Built and maintained an extensive direct-to-retail sales base with hundreds of key mom and pop accounts.
Daniel House’s Education
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North Seattle Community College
AASD, Web Development, 2001 — 2003
President’s List. Member of Phi Theta Kappa Honors society. GPA: 3.93
- Activities and Societies:
- Technical program with integrated focuses on computer information systems, structured programming, web scripting, web content and design, database integration and design. HTML, CSS, JavaScript, XML, Digital Imaging, legal issues and Microsoft Business applications.
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Seattle Central Community College
Offset Printing Technology 1987 — 1989
- Activities and Societies:
- Integrated program with comprehensive studies in traditional print color theory, halftone manipulation, four-color film stripping, film compositing, typography, camera effects, and press operations.
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University of Washington
Communications 1983 — 1986
Additional Information
Daniel House’s Websites:
Daniel House’s Interests:
Music, movies, art, books, digital music, digital media, mobile music and entertainment content, computers, technology, web 2.0, social networking, creative endeavors and people who engage in them, ideas, politics, conspiracy theories, cooking, spacial relations, my dog, skydiving, Mexico, games.
Daniel House’s Groups:
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Music and Entertainment Professionals member
Daniel House’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
