Founder at DataComplex
Greater Atlanta Area
- Past
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- Director of Business Development at DVT Corporation
- Senior Software Engineer at Cross Systems
- Education
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- Georgia Institute of Technology
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David Hicks’s Summary
A dynamic thinker and exceptional technical sales executive, David was part of the management team that developed and executed a plan to re-engineer DVT Corporation, a machine vision manufacturing company, when it was on the verge of closing its doors. He executed a channel strategy that encompassed marketing, sales training, prospecting, and in the trenches selling, that transformed DVT from an industry footnote to the première machine vision manufacturer in the market. David pioneered many innovative sales strategies such as, on-line forums, that combined DVT Corporation headquarters and channel partners in a meeting at the customer's site. The online forums were an excellent way of leveraging corporate resources as well as shortening the sales cycle significantly.
In 2005, DVT was sold to Cognex for $115 million, making it one of Georgia Tech's Advanced Technology Development Center's most successful startups. Pursuing his passion for entrepreneurism, David founded and developed DataComplex Inc. Its EPCenter product is a cloud based platform as a service that uses a 4th generation event processing query language that allows companies like British Telecom, Citigroup, and others to create business intelligence, business process monitoring, and sensor fusion applications.
David Hicks’s Specialties:
channel managment, sales force training, executing diverse marketing campaigns, building strategic client partnerships
David Hicks’s Experience
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Director of Business Development
DVT Corporation
(Industrial Automation industry)
July 1992 — May 2005 (12 years 11 months)
Developed a North American, technology-savvy distribution network that grew DVT Corporation from incubator stage in 1994 to its $115M acquisition by Cognex Corporation in 2005. Activities included distribution channel marketing, strategic account sales, and sales force training. Managed sales and marketing effort to create significant brand recognition through diverse direct marketing campaigns (direct mail, demonstration forums, hosted events, and co-op print advertising), promotions, tradeshows, special events, and trade magazine articles.
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Senior Software Engineer
Cross Systems
(Industrial Automation industry)
1987 — 1992 (5 years )
David Hicks’s Education
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Georgia Institute of Technology
BSEE , Electromagnetics , 1978 — 1983
