Search Account Manager at Microsoft Corporation
Greater Chicago Area
- Current
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- Search Account Manager at Microsoft
- Past
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- Program Manager at Resolution Media, an Omnicom Media Group Company
- Production Coordinator at Resolution Media, an Omnicom Media Group Company
- Ass't Project Manager at JOBS Project, USAID
- Marketing Manager at Key-Tech/CSoft
- Communications Intern at EWU
- Research Assistant at Dhaka University, Institute of Business Administration
- Education
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- Illinois Institute of Technology
- The University of Chicago - Booth School of Business
- Denison University
- Recommended
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12 people have recommended Diran - Connections
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- Industry
- Internet
- Websites
Diran Hafiz’s Summary
Currently a Search Account Manager with Microsoft Corporation's Advertising Services group. MS-ASG provides an integrated platform by combining Microsoft's portfolio of media assets and technology solutions to meet customer needs. By leveraging actionable insight, advertising performance and comprehensive expertise, Microsoft Advertising engages consumers and connects brands and media to the right customer at the right time.
Previously a Program Manager at Resolution Media - a search engine marketing and optimization firm. Resolution Media is a part of the Omnicom Media Group of companies, the largest advertising agency holding company in the world.
Highly proficient in interactive marketing, with a proven record of success managing diverse programs and ROI/CPA based-campaigns for clients such as Sears Roebuck & Co., Orbitz/Cheaptickets, Enterprise Rent-A-Car, Insurance.com, Kohl's, Hertz, Electrolux, Johnson & Johnson Pharmaceuticals, FedEx, Albertsons, The Chicago Spire, Pier 1 Imports, Bose, Autodesk, Chicago Tribune, HD-DVD, Lowes, XM Radio. Experience in launching, managing and optimizing campaigns in the U.S. as well as internationally.
Proficient in search-marketing tools, including Microsoft PubCenter, Dart Search, Dart for Advertisers (DFA), Google Analytics, Atlas Search, Omniture Search Center, Omniture Site Catalyst, Microsoft adIntelligence, Keyword Discovery, AdGooroo. Also proficient in Google Adwords, Yahoo! Search Marketing, Microsoft AdCenter, Ask Sponsored Listings and Yahoo! Search Submit Pro.
Ability to work with and manipulate data, perform analysis and trending, creating client-facing and internal-team-interface documents. Manage program and campaign budgets in excess of $1MM per month across multiple clients.
Previous experience includes:
- Print Journalism
- Account/Brand Management
- Project Management
- Public Relations
- Experience in Copywriting and Editing
- Media Research
Diran Hafiz’s Specialties:
- IMC
- PPC
- SEM
- SEO
- Data Analysis
- Campaign Management
- Account Optimizations & Maximizations
- Brand Management and Account Strategy, including Media Buying
- Data Coordination and Database Management
- Program Execution and Creative Design
- Offline/Online Market Research and Competitive Information
- Industry Tools and Certifications
Diran Hafiz’s Experience
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Search Account Manager
Microsoft
(Public Company; MSFT; Computer Software industry)
May 2008 — Present (1 year 7 months)
As a Search Account Manager, my role continues to build on my experience and passion in SEM by providing top-notch customer service to premium clients.
As the direct point-of-contact for clients, I am responsible for upselling and cross-selling Microsoft assets across media channels, managing client expectations, performing account audits, creating client presentations, detailed analysis and tactical deep-dives to provide optimizations and help maximize client goals. Also responsible for developing and supporting strategy for clients through campaign development, industry and competitive research using proprietary tools and software.
As part of my role at Microsoft Advertising, I serve as a Subject Matter Expert for Microsoft's adCenter Desktop tool as well as Live Search for Mobile. My responsibilities include education, training development, and assisting colleagues and clients with demos, troubleshooting, and direction on how to best use and upsell the tools and services. -
Program Manager
Resolution Media, an Omnicom Media Group Company
(Public Company; 51-200 employees; OMC; Internet industry)
July 2007 — April 2008 (10 months)
Responsible for managing client deliverables, ensuring that a campaign meets its goals, and responsible for leading the strategy for all campaign optimizations. Develop campaign structures and strategies by compiling & analyzing marketing data; Create and implement campaign optimizations on multiple platforms; Forecast campaign performance to hit KPI goals; Estimate and manage campaign budgets across all Search Engines and Tools
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Production Coordinator
Resolution Media, an Omnicom Media Group Company
(Public Company; 51-200 employees; OMC; Internet industry)
February 2007 — July 2007 (6 months)
Responsible for various pieces of the campaign development, set-up, management, and reporting of our clients’ search marketing and other various interactive marketing campaigns. Identify campaign trends and key insights to help meet and exceed client goals; Manage campaigns to specific ROI/Budget goals & execute paid listing submissions; Create and monitor optimizations for campaigns, creatives and keyword lists using search engine interfaces, proprietary and 3rd party software
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Ass't Project Manager
JOBS Project, USAID
(Government Agency; 201-500 employees; Non-Profit Organization Management industry)
December 2004 — July 2005 (8 months)
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Marketing Manager
Key-Tech/CSoft
(Privately Held; 201-500 employees; Information Technology and Services industry)
August 2004 — December 2004 (5 months)
Holistic MarComm Management for Custom IT Solutions.
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Communications Intern
EWU
(Privately Held; 1001-5000 employees; E-Learning industry)
May 2001 — August 2001 (4 months)
Created marketing plans for the University's Admissions office, including recruiting and retention. Involved in market research to establish a scalable media mix.
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Research Assistant
Dhaka University, Institute of Business Administration
(Educational Institution; 201-500 employees; Writing and Editing industry)
March 1998 — May 1999 (1 year 3 months)
Worked with senior faculty, the Dean of the Marketing department and Bangladesh Ministry of Commerce researching and revising the GATT agreement.
Diran Hafiz’s Education
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Illinois Institute of Technology
M.S. , Marketing Communications , 2005 — 2007
Stuart's comprehensive Marketing Communications curriculum is one of only a handful of marketing communication programs offered by an accredited business school. MarComm graduates are equipped with both the enduring theoretical foundations and analytical skills provided by full-time MBA programs, combined with the practical skills taught by our faculty of “practicing professionals” using tools necessary to thrive in today’s evolving technology-focused environment. The program teaches unique skills and how to develop insightful strategies, combine them with creative marketing solutions, and orchestrate them profitably across a range of complex media elements.
Teaching methods such as Case studies, problem solving, team projects, simulations & lectures, graduates are well versed in orchestrating a range of media choices in the real world, while concentrating in two specific areas of marketing communication: Marketing Communication Management and Electronic Marketing.- Activities and Societies:
- Recruitment Committee, Graduate Student Mentor
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The University of Chicago - Booth School of Business
M.B.A. , Marketing Management , 2005 — 2007
The Chicago MBA experience will prepare you for business at a new level, with an academic program that features an emphasis on analyzing problems, generating key insights and implementing creative solutions by stressing the importance of asking questions and examining ideas, by allowing a superior ability and confidence to handle situations where there are no pre-determined answers.
GSB's flexible curriculum - with only one required course - allows the design of a program that meets specific career goals. This flexibility means the depth of knowledge and skills a potential employer will value can be targeted.
Education at GSB is based on experiential learning - giving you the chance to strengthen the connection between theory and practice. Testing the skills and knowledge you gained in a practical setting will stretch and prepare you for business leadership. -
Denison University
B.A. , Communication, English , 2000 — 2004
Denison University is a highly selective private liberal arts and sciences college in Granville, Ohio, approximately 30 miles east of Columbus. Denison was founded in 1831. It has a current enrollment of about 2,000 students. Denison is a member of the Five Colleges of Ohio, the GLCA, and the NCAC. Denison is listed in Loren Pope's "Colleges That Change Lives"
The campus size is about 1,200 acres (4 km²). This includes a 500 acre (1.4 km²) biological reserve just east of campus, where professors of sciences like geology and biology can hold class. Denison has 190 full-time faculty, making the student-to-faculty ratio 11:1
Denison is a member of the NCAA and the North Coast Athletic Conference(NCAC). Denison participates as a Division III institution which prohibits athletic scholarships. Denison has won nine (9) consecutive NCAC All-Sports Championships for a total of ten (10) since the founding of the conference in 1984-85. Denison's other All Sports Championship came in 1985-86- Activities and Societies:
- MOSAIC - Editor, Women's Emphasis, Senior Interviewer - Admissions, DISA - VP, ResLife - HR/RA, LeaderShape '02, LeaderShape '04 and LeaderShape '07, Rape Survivor Advocate, Denison Religious Understanding, Campus Environment Team
Additional Information
Diran Hafiz’s Websites:
Diran Hafiz’s Interests:
New technology, investing, digital marketing landscape, integrated marketing communications, B2B marketing strategies, stocks, insurance, real estate, automobiles. Cooking, eating, entertaining, bartending, reading, biking, tennis, cricket, badminton, volleyball. Crina.
Diran Hafiz’s Groups:
DU LeaderShape Alumni & Faculty
AMA - Chicago
CIMA - Chicago Interactive Marketing Agency, Denison University Career Services
SEMPO
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LinkedSEO -
Facebook.com -
Stuart Graduate School of Business IIT Alumni Group -
Microsoft Employees -
Online Advertising Professionals -
Denison University Alumni -
Microsoft - Alumni and FTEs (Official) -
Chicago Interactive Marketing Association (CIMA) -
LeaderShape -
IIT Stuart Marketing Communication Alumni -
Microsoft - Current and Former Employees
Diran Hafiz’s Honors:
Business Ethics Merit Certificate (Chicago GSB)
Distinguished IMC Business Marketing Project Lead (Stuart GSB)
Dean's Distinguished Leadership Award (Denison University)
Yahoo! Search Marketing Ambassador
Yahoo! Search Submit Pro Ambassador
Google Advertising Professional
Microsoft AdExcellence Certification
Diran Hafiz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
